Solely a month after she joined Accenture Music from Publicis Groupe, the dynamic Dame Annette King has already been promoted. Previously international communications lead, she is now advertising apply lead with accountability for all of the group’s artistic companies.
The change is a part of a restructure on the group, led by CEO David Droga, who has created 4 divisions the place as soon as there have been eight. Advertising is the division for promoting and brand-building, Design & Digital for merchandise, companies and experiences; Commerce for gross sales optimisation; and Providers for shoppers’ relationships with prospects.
Now accountable for 1 / 4 of Accenture Music’s enterprise, King will stay based mostly in London. The Design & Digital lead, Olof Schybergson, who bought his company Fjord to Accenture in 2013, can be based mostly in London. Commerce lead is Italian Fabio Vacirca, who has been with Accenture for 16 years. Providers lead is US-based Daybreak Anderson, who joined Accenture a powerful 26 years in the past.
The group is tough to check to the holding corporations that grew out of promoting reasonably than consultancy, however Accenture Music appears to be following the size and consolidation programme that’s happening elsewhere, like WPP’s current creation of VML. And Droga appears to know what he’s doing – Accenture Music’s revenues rose by 14% to £15 billion within the yr to thirty first August 2023.
