Mom is virtually in its dotage now as an unbiased company, with tentacles outdoors London too, however not like most of its one-time friends it hasn’t succumbed to the lure of holding firm or non-public fairness cash. Or simply run out of steam, as many companies that make an preliminary impression do.
It additionally stays gloriously anarchic given the prospect – and it appears fairly onerous for the alternatives.
Its debut advert for M&S ruffled just a few feathers with a lower than cosy spin on Christmas (we preferred it) and it’s doing the identical for KFC with an stubborn refusal to place turkey on the menu.
As a shopper of Mom you need to by no means know fairly what you’re going to get – which possibly frightens some purchasers – however those that keep it up revenue mightily.
