Screenshots are a staple of ASO methods. They’re a cornerstone of app shops conversions and a vital of app’s product pages. Nevertheless, there are some guidelines to comply with to make sure they’ve a optimistic influence on downloads and are sufficiently memorable and clear to persuade customers to offer your app or recreation a attempt.
About screenshots
Visible belongings have a significant influence on person conduct. In keeping with Storemaven, App Retailer customers are 10x extra prone to scroll by way of the Gallery than learn the app’s description. Creatives are extra attention-grabbing and can ship your message shortly.
The screenshot’s influence differs relying on the shop, however it’s nonetheless extraordinarily related. Furthermore, the app’s product web page is just not the one place the place customers will encounter screenshots. They are going to be seen on search outcomes, the homepage, and ASA in case you would not have a preview video. Which suggests they will be the key to getting the person to click on in your app to search out out extra. In keeping with SplitMetrics, lower than 2% of customers faucet learn extra to see the complete app description.
Screenshots will show you how to make first impression, and that may go a great distance. Lower than 30% of customers ever go previous the primary impression body of an app retailer web page.
We dive into the significance of first impressions in app shops proper right here.
Present customers what your app is absolutely manufactured from, and enhance your conversion price with environment friendly screenshots.
App Retailer and Play Retailer pointers
Nevertheless, in an effort to take pleasure in the advantages of well-thought screenshots, you will want to adjust to Apple and Google’s guidelines.
Google Play Retailer necessities
Play Retailer’s screenshots want to satisfy the next necessities:
- Minimal dimension: 320px
- Most dimension: 3840px (The utmost dimension of your screenshot can’t be greater than twice so long as the minimal dimension)
- Side ratio: 16:9 or 9:16
- Minimal of two app screenshots (and most of 8)
- You’ll be able to add totally different screenshots for pill gadgets
- Most measurement of 8MB per screenshot
- Must be JPEG or PNG (with no alpha)
To be eligible for suggestions on the Play Retailer, you will want:
- A minimum of 4 screenshots for apps and three screenshots for video games and so they should reveal precise in-game or in-app expertise
- Don’t use name to actions
- Don’t embrace details about ranking, awards, efficiency, and many others. (with descriptors like finest, #1, prime, low cost, and many others.)
- Localize your screenshots
- Make sure that your screenshots’ textual content is readable, taglines shouldn’t cowl greater than 20% of the screenshot
Apple Retailer necessities
Apple’s App Retailer screenshots want to satisfy the next necessities:
- Minimal of 1 app screenshot and most of 10
- You’ll be able to solely use pictures taken inside your app
- The screenshots should be in flattened JPEG or PNG RGB file format with 72 dpi decision
- The facet ratio and dimensions are gadget dependent and will be checked on Apple’s devoted web page nonetheless 3 screenshots sizes are necessary: Three screenshot sizes are default and necessary:
- 6.5-inch iPhone screenshots with corresponding portrait and panorama sizes
- 5.5-inch iPhone screenshots with associated portrait and panorama sizes
- 12.9-inch iPad screenshots for 2nd and third era with associated portrait and panorama sizes
Along with that, Apple forbids a number of the that includes of sure kinds of art work in retailer creatives:
1. Blood, homicide, or assault.
2. Intercourse, unlawful medicine, obscene themes, smoking, alcohol, nudity, or profanity.
3. Life like gun. Fantasy weapons are allowed in the event that they’re in a passive place (in a holster for instance) and shouldn’t be aimed/firing on the person, this works for non-gun weapons as properly
4. No references to pricing
5. No Units, {Hardware}, or Digital Merchandise
6. No Delicate Cultural References and Discrimination
What makes nice app screenshots?
There’s quite a bit to have in mind when creating app screenshots. Do you have to go together with panorama or portrait for instance? It’s not necessary to make use of the inclination of your app or recreation, however it’s all the time beneficial, it helps set customers’ expectations.
Simply know that in case you select panorama, customers will solely see one screenshot at a time and might want to scroll to see the next ones, whereas with portrait orientation, they’ll see the primary 3 on their screens (besides if there’s a preview video, wherein case solely two screenshots might be seen with out scrolling within the Gallery.
It’s essential to hierarchize the knowledge and options you’d wish to showcase, and embrace crucial ones within the first screenshots. They’re those rating probably the most views.
It’s additionally good to all the time remind ourselves that the principle purpose of screenshots (and artistic belongings normally) is to clue within the person about what the app or recreation can do for them. Solely a small portion of customers learn the outline, so they’ll base their understanding of the app on visible belongings.
Which is why they must be clear and simply comprehensible. Keep away from displaying an excessive amount of data in a single screenshot, technique is to indicate one information or characteristic per screenshot in order to not overwhelm the viewers. Except you’re focusing on Japan, wherein case, in keeping with Simon Thillay, it is best to intention for extra cluttered screenshots.
Nevertheless, it’s all the time essential to make sure the knowledge can get throughout. Generally, simply rising the dimensions of the font can go a great distance.
Screenshots also needs to be cohesive and linked to one another. They shouldn’t stand out from one another an excessive amount of, in any other case, viewers may need a tough time understanding your product.
Attempt to be as clear as doable, whereas infusing sufficient of your model identification to make sure an enduring influence, particularly with colours. For instance, roughly 40% of apps use white as a background shade for screenshots on each shops, and brilliant colours are not often used, they may show you how to stand out however you might want to watch out about their use and be certain that your textual content will be learn with out an excessive amount of bother.
Some suggestions that will help you create memorable screenshots
- The primary screenshots would be the most seen so that is the place it is best to showcase probably the most fascinating options
- Guarantee your screenshots are sufficiently branded to enhance model consciousness
- Select a textual content shade with heavy distinction together with your background shade to make sure readability
- Showcase one characteristic per screenshot (or one gamer motivation for cellular video games)
- Keep away from CTAs
- At all times A/B check your screenshots, you by no means know which choice customers will choose
- Don’t use the identical creatives for each shops, it may well result in a heavy lower in installs
- Localize your creatives
- Add key phrases and search queries to screenshots, it is going to remind customers of the necessity they had been trying to fulfill
- Analyze the competitors, and attempt to stand out (with a distinct background shade, for instance, it is going to show you how to drive consideration in search outcomes)
- Make sure that your font is sufficiently big to be learn comfortably from the Search outcomes
- Much less is extra for screenshots, particularly when focusing on western audiences
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video adverts, app retailer movies, and many others.).
Newest posts by Marine Nozerand (see all)
