By means of a brand new model platform and identification, music platform Deezer desires to supply its customers a richer music expertise and introduce them to rising skills by way of a brand new social music characteristic. The model is selling these updates via an accompanying marketing campaign known as “Stay the Music.”
The social characteristic Shaker permits teams of associates to create playlists of as much as 70 songs to match everybody’s tastes and is on the market via the model’s app.
The “Stay the Music” platform, designed by Koto, was deployed via a brand new in-app immersive expertise that features hi-fi audio, unique periods with high artists, an AI-generated infinite combine, music quizzes, lyric translations and live performance strategies based mostly on preferences and localization.
Maria Garrido, chief advertising officer of Deezer, mentioned: “Music is a human expertise that’s meant to be felt, shared and lived. With this movie, we wish to launch the model’s new international tagline and new visible identification. Deezer isn’t only a streaming platform.”
The most recent advert is about inside an newbie ballet class, with a stern trainer utilizing Deezer to play the tender and delicate rating for her pupils to observe and pirouette alongside to. Nonetheless, one thing goes mistaken and the music skips to a very completely different vibe that adjustments the dancers’ strikes.
Created by BETC Paris and produced by Iconoclast, the 64-second spot was directed by Brazilian director Nogari in collaboration with the British choreographer Sherrie Silver, who created the dances and labored with the solid to execute the dance strikes.
“You recognize when a music that’s so infectious begins enjoying and also you merely can’t keep away from tapping your ft. That second you lastly let go and simply go together with it. We needed to take that to a different stage of loopy on this advert,” added David Martin Angelus, artistic director for BETC Paris.
The “Stay The Music” marketing campaign can be broadcast on tv in France and Brazil, in addition to on-line globally.
France-founded Deezer serves greater than 180 international locations, providing impartial music experiences that purpose to attach followers with music artists and podcasts. In response to Similarweb knowledge from 2022, the positioning receives 21.6 million visits per 30 days.
