OOH Capital, the Out of Dwelling advisory firm and consultancy, has prolonged its attain with the addition of two new companions to increase the group’s world protection.
Claudia Damas (left) joins OOH Capital because the third associate working within the U.S. with notably sturdy ties to the LATAM market. In 2012 she based Altermark Americas in Miami, bringing Altermark’s unmatched OOH experience to American and world markets.
Previous to becoming a member of Altermark, she was LATAM Director at main world OOH specialist Kinetic WW. She grew Kinetic’s enterprise throughout Latin America by creating native partnerships and powerful relationships with purchasers in Europe, Asia and the US.
New associate Rachana Lokhande (beneath) is the founding father of the Glocal Bridge consultancy. She has hel senior roles within the Indian and Asian OOH markets together with advising the Indian Out of doors Promoting Affiliation on measurement together with constructing unified metrics.
She has additionally been a senior adviser to Hivestack, Co-CEO of Kinetic within the area and a enterprise head of Interpublic’s Rapport Worldwide the place she led the OOH enterprise for Amazon and Unilever.
OOH Capital’s purchasers embrace world promoting and advertising and marketing group Dentsu, Absen, the world’s main LED show merchandise and repair provider and Broadsign, one of many largest OOH expertise platforms.
OOH Capital chairman Tom Goddard says: “Rising our geographical protection with two, extremely skilled companions is an effective way to have fun our first two years in enterprise.
“We now sit up for serving to our rising record of purchasers and cities around the globe take advantage of their OOH property and, in so doing, to additional increase the OOH sector itself.”
