A lot chatter in adland about Cannes Lions’ new humour class (changing cell, certainly there’s fun in that.)
Does this imply that businesses shall be falling over themselves to do humorous and, given it’s Cannes, producing all kinds of adverts that no shopper ever really paid for.
Again within the day company inventive departments had been filled with jokers who needed to reined in additional than reined out. Are they nonetheless?
And, assuming some jokers might be discovered, how do they enchantment to a world jury with out offending somebody? Most humorous adverts, like most jokes, make enjoyable of somebody or one thing. Tends to play badly nowadays.
Right here’s one from the 80s, chosen for us some time again by New Business Arts’ David Golding. It’s for Castlemaine XXXX (from Saatchi I feel) and artfully combines a specific view of Aussie maledom with one other of the function of girls of their considerably blinkered lives. And it makes you chuckle in any respect of it (although you in all probability shouldn’t – and a few Cannes juror in the present day would certainly be offended.)
Can’t wait to see what will get entered and shortlisted.
