Instagram is the highest social channel for influencer advertising with over 500,000 influencers. With over 2.3 billion lively month-to-month customers, the app permits visible content material, which influencers flip into advertising alternatives for varied services and products.
Celebrities from all corners of the leisure world have discovered to leverage the facility of visible storytelling to attach with their followers. With thousands and thousands of followers at their fingertips, these stars supply a glimpse into their lives, permitting us to hitch their journeys, achievements, and the causes they maintain pricey.
On this article, I dig into the Instagram profiles of the highest 20 celebrities with the best followings.
From athletes to musicians, actors to style icons, I am going to discover the lives and tales of those iconic figures. This text will make clear what they’re identified for and the form of content material they create on Instagram.
Observe them, get impressed, and begin your journey to changing into an influencer. In case you run advertising campaigns for a model with an enormous price range, contemplate partnering with influencers from this area of interest for large attain.
Disclosure: This content material could include a number of affiliate hyperlinks, which implies in the event you click on on them, I’ll get a fee (with none additional price to you).
The Prime 20 Instagram Influencers In contrast
The highest Instagram influencers form tendencies, spark conversations, and hold their followers captivated. Right here’s a fast comparability of their respective variety of followers, the full variety of likes, posts shared, and engagement charges.
| Influencer’s Identify | Followers | Variety of Posts | Variety of Likes | Engagement Price |
|---|---|---|---|---|
| Cristiano Ronaldo | 609 M | 3514 | 7701K | 1.30% |
| Leo Messi | 490 M | 1120 | 9488K | 2.01% |
| Selena Gomez | 430 M | 1941 | 8378K | 1.98% |
| Kylie Jenner | 399 M | 6884 | 2935K | 0.74% |
| Dwayne Johnson | 391 M | 7434 | 6768K | 0.18% |
| Ariana Grande | 380 M | 125 | 2956K | 0.79% |
| Kim Kardashian | 364 M | 5957 | 1871K | 0.52% |
| Beyonce | 318 M | 2232 | 11297K | 0.41% |
| Khloe Kardashian | 311 M | 4365 | 3211K | 0.10% |
| Kendall | 294 M | 562 | 4798K | 1.64% |
| Justin Bierber | 292 M | 7426 | 3058K | 1.05% |
| Taylor Swift | 275 M | 615 | 5497K | 2.07% |
| Virat Kholi | 261 M | 1659 | 2791K | 1.10% |
| Jennifer Lopez | 252 M | 773 | 809K | 0.33% |
| Nikki Minaj | 227 M | 6548 | 430k | 0.20% |
| Kourtney Kardashian | 224 M | 4505 | 1064K | 0.48% |
| Neymar Junior | 216 M | 5476 | 3506K | 1.67% |
| Miley Cyrus | 215 M | 1264 | 1111K | 0.53% |
| Katy Perry | 206 M | 2271 | 1686K | 0.08% |
| Zendaya | 185 M | 3497 | 5885K | 3.22% |
Record of the Prime 20 Most Well-known Instagram Influencers At this time
The panorama of Instagram content material creators and influencers is dynamic and may change over time. Right here we’ll talk about as we speak’s notable Instagram influencers with a large variety of followers. Let’s see what every of them is thought for:
1. Cristiano Ronaldo – 609M Instagram Followers
Cristiano Ronaldo is probably the most adopted individual on Instagram. He’s a world icon due to his abilities in skilled soccer (soccer).
Ronaldo has performed for high golf equipment like Manchester United, Actual Madrid, and Juventus, and he is additionally one of the vital very important gamers of the Portuguese nationwide crew. He’s a five-time Ballon d’Or winner, an award given to the very best soccer participant on this planet yearly.
Christiano principally posts images and movies of him in motion on the soccer area, celebrating targets and displaying his coaching routines. He additionally mildly shares content material about his private life, comparable to his household, travels, and charity work.
He’s the highest-earning Instagram influencer, making $3.23 million for each sponsored put up.
He works for quite a few manufacturers in males’s skincare, fragrances, crypto, accommodations, sports activities betting, and extra. He has labored for high manufacturers comparable to:
- Binance
- LiveScore
- CLEAR Males
- Budweiser
- Nike
He often creates promotion posts for these manufacturers on Instagram and attracts thousands and thousands of likes and 1000’s of feedback. As an illustration, right here’s a paid partnership put up with Nike Soccer with over 4 million likes and over 15,000 feedback.
2. Leo Messi – 490M Instagram Followers
Lionel Messi is one other soccer legend and the second most adopted particular person on Instagram. He has received the Ballon d’Or award eight instances, making him one of the vital adorned footballers in historical past.
He shares highlights from his matches and his coaching routines. He additionally supplies a glimpse into his private life on Instagram. You possibly can see images and movies of his household, touring and sharing particular moments.
Based on Statista, Messi makes $1.78 million per Instagram put up. He promotes many manufacturers throughout varied industries. For instance:
- Apple TV+
- Adidas
- Lays
- Bitget
- Gatorade
- Mastercard
- LOUIS VUITTON
Right here’s an instance of a promotion put up for Lays with over 2 million likes in solely 11 hours. The put up has 19,000 feedback.
3. Selena Gomez – 430M Instagram Followers
Selena Gomez is a well-known singer, actress, producer, and entrepreneur. She’s identified for her appearing roles in TV exhibits and films and as an entrepreneur within the magnificence trade together with her model, Uncommon Magnificence.
On Instagram, Selena shares her life as a performer and her pursuits. She shares behind-the-scenes glimpses of her music and appearing tasks, in addition to images and movies from her live shows.
Along with her skilled life, she makes use of her platform to advertise Uncommon Magnificence with posts of her carrying cozy outfits from the model or brief make-up tutorials.
Selena additionally works for different high manufacturers incomes $1.74 million for each sponsored put up. She has labored for manufacturers comparable to:
- LOUIS VUITTON
- Pantene
- Verizon
- The Coca-Cola Firm
- Puma
- adidas
Selena Gomez’s most profitable promotion has been together with her model, Uncommon Magnificence. In posts about Uncommon Magnificence, she talks so much about psychological well being, which helps her join with a youthful viewers.
She began a fund often called Uncommon Affect, which is geared toward destigmatizing psychological well being and offering sources to these in want.
4. Kylie Jenner – 399M Instagram Followers
Kylie Jenner is the youngest member of the well-known Kardashian-Jenner household, identified for the truth TV present “Retaining Up with the Kardashians” and “The Kardashians” on Hulu.
She was named one of many youngest self-made billionaires on this planet by Forbes. She’s additionally the founding father of Kylie Child, a pores and skin and hair care model for infants.
Kylie used Instagram to popularize her lip equipment, together with her images of plumped lips going viral and sparking the controversial “Kylie Jenner Lip Problem.” Her campaigns have been very profitable and the lip equipment offered out inside seconds of launch.
She principally shares promotional content material for her cosmetics line, showcasing new merchandise and make-up seems. There are additionally a number of random posts of her together with her daughter, Stormi, and son, Aire Webster.
Kylie Jenner earns $1.84 million per Instagram paid-partnership put up. She has labored for manufacturers comparable to:
- Calvin Klein
- adidas
- Balmain
- SKIMS
Kylie’s social media presence has been influential in setting magnificence and style tendencies, particularly amongst her younger viewers. She is a trendsetter, a profitable entrepreneur, and a mega star within the magnificence trade.
5. Dwayne Johnson – 391M Instagram Followers
Dwayne Johnson (The Rock) is a former skilled wrestler turned Hollywood actor. He’s identified for his charismatic character and action-packed roles in motion pictures like “Quick & Livid,” “Jumanji,” and “San Andreas.”
Dwayne typically shares exercise movies, inspiring his followers together with his dedication to health and private development. He additionally posts quite a few brief inspirational movies discussing varied matters on self-improvement.
In addition to motivation, he additionally posts heartwarming interactions with followers. He makes use of the platform to advertise his companies, comparable to Undertaking Rock, his activewear model, and Teremana, a model of tequila.
Dwayne is likely one of the top-earning Instagram influencers, making over $1.7 million per Instagram put up. He has labored with manufacturers like:
- Beneath Armour
- Apple
- Ford
- Milk
The Rock additionally makes use of his platform to help charitable causes, comparable to elevating cash for youngsters’s hospitals and catastrophe aid efforts.
6. Ariana Grande – 380M Instagram Followers
Ariana Grande is an American singer and actress. She’s a two-time Grammy Award winner and has received MTV Music Video awards 4 instances.
She doesn’t put up so much on her Instagram account, regardless of her large following. She principally posts Tales, however each every so often, she’ll put up a photograph or video on her primary feed.
You may discover promotional posts for her music, comparable to snippets of reside performances, studio performances, her getting hair and make-up accomplished earlier than a present, and glimpses into her private life, sharing time spent with buddies and pets.
She principally shares gorgeous images of herself in numerous make-up seems, displaying her gorgeous facial options to advertise her cosmetics model, {r.e.m. magnificence}.
Right here’s a put up she created to advertise a brand new lip shade by her model:
7. Kim Kardashian – 364M Instagram Followers
Kardashian rose to fame by way of the truth TV present “Retaining Up with the Kardashians,” the place she and her household allowed cameras to doc their on a regular basis lives. She’s now identified for her distinctive style sense and trendsetter capabilities.
In addition to that, she’s an entrepreneur with enterprise ventures within the magnificence and style industries like SKIMS and SKKN BY KIM.
Kim’s companies have been extremely profitable as a result of she understands the significance of going viral when advertising a product. She makes use of Instagram to construct hype round her merchandise earlier than launch and has achieved immense wealth by way of these ventures.
Kim was as soon as probably the most adopted individual on Instagram. She principally promotes her companies and gives a glimpse into her household life together with her 4 youngsters.
She additionally shares images of her style selections, typically carrying luxurious designer outfits and pictures from high-profile occasions and red-carpet appearances.
Up to now, Kim Kardashian has promoted manufacturers comparable to:
- Balmain
- Balenciaga
- De Grisogono
- JetSmarter
She earns roughly $1.69 million per put up.
Nonetheless, Kim is now extra centered on selling her manufacturers. She promotes posts of different influencers who’ve signed a take care of her SKIMS and SKKN BY KIM model.
As an illustration, when SKIMS turned the official underwear for the NBA, she stuffed her timeline and Tales with images of varied athletes carrying SKIMS clothes.
8. Beyoncé – 318M Instagram Followers
Beyoncé Giselle Knowles-Carter is a singer, songwriter, and actress. She is likely one of the most awarded and celebrated artists in historical past, with 32 Grammys and quite a few accolades.
Regardless of having over 300 million followers, Beyoncé solely follows one individual on Instagram — that’s her husband, Jay Z.
She began this pattern the place influencers would unfollow everybody on the platform. She additionally not often captions her posts. Nonetheless, she nonetheless will get 1000’s of likes and feedback from her loyal followers.
Most of her posts showcase her efficiency movies and her outfits throughout and earlier than her performances. She additionally promotes her model, Ivy Park, and her new perfume, Cé Noir by Beyoncé fragrance.
Though Beyoncé could be very influential, she’s very selective in regards to the manufacturers she promotes on Instagram. She fees $1.39 million per put up and has labored with the next manufacturers:
- PepsiCo
- H&M
- adidas
- L’Oréal Paris
- Tommy Hilfiger
- Giorgio Armani
9. Khloé Kardashian – 311M Instagram Followers
Khloé Kardashian is one other member of the Kardashian-Jenner household, making it to the listing of the 20 hottest influencers on Instagram.
She is well known for her entrepreneurial ventures together with her denims model, “Good American,” and her weight reduction actuality present, “Revenge Physique.”
Similar to the opposite members of her household, she makes use of her Instagram account to advertise her enterprise — Good American. She additionally shares photos of her modern outfits, her health journey, and her moments together with her two youngsters.
Khloé fees $1.39 million per Instagram put up. She has labored for manufacturers comparable to:
- Fabletics
- DIFF Eyewear
- Puma
- Protein World
Her model offers are principally associated to understanding and selling wholesome dwelling. Maybe it is because she has branded herself as a fitness-conscious influencer.
For instance, right here’s one of many posts she created for her partnership with Fabletics:
10. Justin Bieber – 292M Instagram Followers
Justin Bieber is a singer, songwriter, and musician who first gained recognition by way of his YouTube movies, showcasin his singing expertise as a younger teenager.
Justin’s Instagram is a mixture of his music profession, private life, and his relationship together with his spouse, Hailey Bieber. He shares snippets of his performances and makes bulletins of latest music releases.
Most of Justin’s posts showcase moments from his life, which principally embody his spouse, Hayley, and his buddies. His promotional posts are primarily for Rhode, his spouse’s skincare firm.
Justin has additionally partnered with different manufacturers for sponsored posts. These manufacturers embody:
- Calvin Klein
- Proactiv
- adidas
- Nicole by OPI
- Schmidt’s Naturals
In 2021, Justine Bieber earned $4.43 million with solely 13 Instagram posts.
11. Kendall – 294M Instagram Followers
Kendall Jenner is a well-liked American mannequin and a member of the Kardashian Jenner Household. She has used her fame to construct a extremely profitable profession as a style mannequin.
She is thought for her comparatively non-public and low-key character in comparison with her members of the family. On Instagram, she principally posts about her life as a high-fashion mannequin.
She ceaselessly shares images from her glamorous photoshoots, runway appearances, and style collaborations with a few of the world’s high style manufacturers, like:
- L’Oréal Paris
- CHANEL
- Balmain
- Victoria’s Secret
Kendall Jenner launched her tequila model, often called “818,” in 2021. She used Instagram to advertise, main as much as the launch and even now.
Right here’s a promotional put up for Calvin Klein by Kendall. The put up has over 4 million likes and over 12,000 feedback.
12. Taylor Swift – 275M Instagram Followers
Taylor Swift is likely one of the most awarded artists within the music trade, with 12 Grammy Awards, 14 MTV Video Music Awards, and extra.
On Instagram, Taylor shares so much about her music. She posts album covers, video teasers, live shows, and recordings of her within the studio. She additionally posts images with buddies sometimes.
Based on Influencer Advertising and marketing Hub, she earns at the very least $418, 970 for each paid partnership on Instagram. She’s labored for manufacturers comparable to:
- CoverGirl
- Sony Electronics
- The Coca-Cola Firm
- AT&T
- Goal
- KEDS
13. Virat Kohli – 261M Instagram Followers
Virat Kohli is a well-known cricketer and former captain of the Indian nationwide cricket crew. He’s thought of among the finest modern-day batsmen.
Virat makes use of Instagram to supply his followers with an inside take a look at his cricketing profession. He shares images and movies from matches, apply classes, and his time with the Indian cricket crew.
Due to his fame, Virat is a model advocate for a lot of manufacturers. You’ll discover paid partnership posts the place he’s selling drinks, health gear, dietary dietary supplements, bank cards, and extra.
Virat fees $1 million for every sponsored Instagram put up. He has promoted manufacturers like:
- Ocean Drinks
- Puma
- HSBC
- Duroflex
- Herbalife
- Vivo
As you scan by way of his Instagram account, you’ll discover that the majority of his posts are advertisements.
14. Jennifer Lopez – 252M Instagram Followers
Jennifer Lopez, principally known as J.Lo, is an American singer, actress, dancer, and businesswoman. She is thought for her stage performances, dance abilities, and her influential presence in each music and movie.
J.Lo can be an entrepreneur together with her cosmetics model, “JLo Magnificence,” and “Delola,” which is a model of bottled cocktails.
Jennifer typically shares images and movies from her music movies and live shows on Instagram, showcasing her dance strikes and vocals. She additionally shares movies of her attending glamorous occasions together with her husband, Ben Affleck, and candy moments together with her youngsters.
J.Lo makes use of Instagram to advertise her magnificence model with posts of her making use of a few of the merchandise and displaying her ageless magnificence. She exhibits herself sharing completely different flavors of Delola on the poolside with buddies or after rehearsal.
She endorses manufacturers comparable to:
- Intimissimi
- Versace
- DSW
- Designer Parfums
Right here’s an instance of a refined promotion put up for her model, Delola:
15. Kourtney Kardashian – 224M Instagram Followers
Kourtney Kardashian is the final of the Kardashian-Jenner sisters on this listing of the highest Instagram influencers.
On episodes of “Retaining Up with the Kardashians,” Kourtney was seen as very acutely aware about maintaining a healthy diet. She averted consuming unhealthy and utilizing cosmetics with chemical compounds, and she or he gained like-minded followers.
She would share what she ate on Instagram, which might impress her following, many asking the place to search out these merchandise.
She used her data and sources to construct her profitable way of life model, Poosh, which gives well being and wellness suggestions and wholesome recipes. She additionally has a dietary supplements firm often called Lemme Be.
Her Instagram presence displays her household life, style sense, and her dedication to wellness.
As a Kardashian, Kourtney can be identified for her style sense. She posts about style selections and wellness insights. She typically shares images of her fashionable outfits, moments together with her youngsters, and glimpses into her world as a mom.
She has constructed a profitable model by selling a wholesome and balanced way of life by way of her Instagram posts on health, skincare, and wellness routines.
Whereas she principally promotes Poosh and Lemme Be merchandise, she has additionally partnered with manufacturers like:
16. Nicki Minaj (Barbie) – 227M Instagram Followers
Nicki Minaj is a rapper, singer, and songwriter. She’s a trailblazer within the male-dominated hip-hop trade and is an influential determine for feminine artists.
Nicki loves sharing images and movies from her music movies, reside performances, and studio classes on Instagram. You may additionally discover posts showcasing her extravagant and distinctive style selections.
Nicki could be very interactive together with her followers, who’re often called Barbs. She continually hosts IG Lives, the place she talks to her followers immediately and solutions their questions.
She as soon as employed a Barb often called Sachin as her assistant throughout an IG Reside session after she and her followers have been impressed by his dedication.
Based on Forbes, Nicki makes $1,031,000 for each put up she makes for a model. She has labored with the next manufacturers amongst many others:
- FENDI
- adidas
- MAC Cosmetics
- Apple
- BlueStacks
- TIDAL
Nicki lately created a Barbie Film theme music with Ice Spice, which she promoted closely on Instagram. The music went viral globally and helped construct hype main as much as the film premiere.
17. Miley Cyrus – 215M Instagram Followers
Miley Cyrus gained fame as a teen pop star together with her position within the Disney Channel sequence “Hannah Montana” and her hit single “Occasion within the USA.” She is thought for her distinct voice and her daring and rebellious stage presence.
Miley’s Instagram profile showcases behind-the-scenes moments from her music movies and live shows. She additionally promotes her albums and singles.
She additionally shares posts that mirror her style fashion.
Miley fees between $340,000 to $500,000 per Instagram put up. She has labored with manufacturers like:
- GUCCI
- Disney Plus
- LOUIS VUITTON
- Dolce Glow
18. Neymar Junior – 216M Instagram Followers
Neymar Jr. is likely one of the most proficient footballers on this planet. He has performed for high golf equipment like Barcelona and Paris Saint-Germain (PSG) and is part of the Brazilian nationwide crew.
He makes use of his Instagram account to share highlights from his matches, each together with his membership and the nationwide crew, showcasing his abilities on the sector.
Similar to the opposite athletes on the listing, Neymar is thought for his high-profile endorsements with manufacturers comparable to:
- Puma
- Blaze
- Purple Bull
- SKIMS
- Vivo
He makes $600,000 per instagram sponsored put up, garnering thousands and thousands of likes. As an illustration, certainly one of his posts selling Puma received over 3 million likes.
19. Katy Perry – 206M Instagram Followers
Katy Perry is a globally acknowledged singer, songwriter, and tv decide. She is thought for her catchy pop songs, extravagant music movies, and her distinctive style sense.
On Instagram, Katy shares promotional content material for her albums and music movies, typically that includes vibrant and imaginative visuals. She additionally sometimes shares images of her attending high-profile occasions together with her companion, Orlando Bloom.
Katy has promoted varied manufacturers on Instagram with refined promotional posts. For instance:
- H&M
- Proactiv
- CoverGirl
- PepsiCo
- adidas
20. Zendaya – 185M Instagram Followers
Zendaya turned a star after starring within the Disney Channel sequence “Shake It Up.” She has since grow to be a distinguished determine in Hollywood with main roles in motion pictures and TV exhibits.
She is a magnificence trendsetter and has a fashion-forward fashion. Her Instagram feed is filled with images and movies from her appearing tasks, comparable to film posters, promotions for premieres, and behind-the-scenes moments.
She has been acknowledged for her style affect and is commonly contracted to advertise main manufacturers comparable to:
- Bulgari
- LOUIS VUITTON
- Valentino
She fees $300,000 per Instagram sponsored put up.
Prime Instagram Influencers ー A Advertising and marketing Power That’s Right here to Keep
Instagram is a stable advertising platform that offers you a chance to extend shopper engagement and generate leads and gross sales for your enterprise.
These Instagram influencers have captivated audiences with their skills and private tales, advocacy, and elegance. Every of those celebrities connects with their followers, conjures up change, and makes cash by selling varied manufacturers.
Instagram continues to be a stage the place extra influencers, micro-influencers, and nano-influencers can serve companies of all sizes and convey them nearer than ever to their prospects.
Which of those influencers conjures up you? Or, who would you prefer to companion with? Let me know in a remark under.
