In half one with Dave DiGregorio we spoke about his journey from working in sports activities memorabilia to stepping into search engine optimisation. Then, in half two we talked about some native pack reductions, diversifying your native search engine optimisation efforts, the providers characteristic, and the wonderful search engine optimisation neighborhood. Then, partly three, we speak about ChatGPT, process-focused, conferences, and extra.
Dave mentioned it was nonetheless the early days once we had been talking about it, and the very first thing that got here to everybody’s thoughts was to jot down content material with it. They examined it, and it labored fairly nicely and fairly quick. Dave mentioned there could possibly be some moral and possibly authorized points with that. So, they moved to enhance their inner duties utilizing AI; he supplied some examples. They use it to assist rewrite title tags and different issues, however he would like to have it assist with coding on a calculator on a web site.
I then requested about what they use to handle their virtually 40 workers. He mentioned they took the native search engine optimisation information to make use of it internally to handle their processes. They turned it into an inner Wiki that’s like 700 pages that doesn’t simply embody your trip day insurance policies and worker stuff but in addition learn how to do particular native search engine optimisation techniques. They use Asana for inner course of administration, and it’s working fairly nicely, he mentioned.
Pleasure Hawkins is tremendous targeted on processes now, which I personally am a fan of.
We then spoke about distant work and the way issues modified with COVID. We spoke a bit about the advantages of working in the identical workplace versus distant. He mentioned he does miss that in-person side, however that’s the reason they do the Native search engine optimisation Convention, LocalU. We obtained off on a convention administration tangent.
You possibly can study extra about Dave DiGregorio on LinkedIn or on X @deegs20.
You possibly can subscribe to our YouTube channel by clicking right here so you do not miss the subsequent vlog the place I interviews. I do have a pleasant lineup of interviews scheduled with SEOs and SEMS, a lot of which you do not need to miss – and I promise to proceed to make these vlogs higher over time. If you wish to be interviewed, please fill out this manner along with your particulars.
Discussion board dialogue at YouTube.
