Most publishers can agree that monitoring income efficiency and uncovering alternatives to maximise yield is commonly overwhelming. If you want knowledge quick, sifting by granular reporting pulls is solely not an choice. Downside solved—introducing Monetise Insights, a robust analytics dashboard inside Microsoft Monetise, powered by Xandr.
If you begin utilizing Monetise Insights, you’ll be able to simply entry the information you want. In a single intuitive reporting dashboard, you’ll shortly see a holistic view of your monetisation programme. Entry visible graphs that inform the total story. Set incisive filters to analyse insights, with comparability knowledge to assist refine technique. See contextual bid rejection particulars. Current actionable, scannable particulars for busy stakeholders. Whether or not you’re a writer or company managing provide, key monetisation well being metrics and contextual instruments that can assist you make extra knowledgeable choices are actually at your fingertips.
“For publishers, consumer pleasant knowledge analytics can assist establish points sooner, diagnose points quicker, and guarantee income shouldn’t be left on the desk. With Monetise Insights, publishers can simply monitor key monetisation metrics and effectively dive into the small print of income drivers by intuitive methods to slice, evaluate, and visualise the underlying contributors,” stated Christopher Walmsley, Senior Product Supervisor for Reporting and Analytics at Microsoft.
Monetise Insights—empowering you to do extra with much less
Monetise Insights delivers actionable knowledge, serving to you save time by eradicating the necessity to configure reporting dashboards or depend on in-depth reporting to entry high-level income and stock data. Learn on to find how the Whole Income tab and Bid Rejection tabs can speed up your success.
Accessible income insights
Now, with Monetise Insights, when checking stock efficiency and key efficiency indicators (KPIs) together with Impressions, Advert Requests, Fill Charge, Win Charges, and Income you solely must entry one location: the Whole Income tab.
The Whole Income tab’s comparability charts illustrate tendencies and vital adjustments so you’ll be able to shortly see how your income and different metrics are altering over time. This knowledge turns into actually insightful while you begin slicing the information throughout varied reporting dimensions.
For instance, filtering by Media Sort property and Model will help you see an in depth checklist of manufacturers spending throughout your video stock, how a lot they’re spending, what number of impressions they’re shopping for, and at what price per mille (CPM).
“The Whole Income tab has been indispensable in simplifying how we observe and dissect our enterprise efficiency, revealing tendencies throughout channels, consumers, and types with ease. For us, it is develop into an important dashboard that saves time and enhances our strategic evaluation, proving invaluable in our day-to-day operations.”
– Benjamin Christie, Founder and President at Gourmand Advertisements
Perceive the income influence of your stock settings
The Bid Rejection tabs offer you highly effective data. If you use Bid Rejection tabs you acquire entry to beneficial data on income impacting blocks, serving to you perceive how your stock settings have an effect on your backside line. By making bid rejection values clear, you’ll be able to simply establish alternatives to make new changes that unblock income or validate previous choices.
The Bid Rejection tabs embrace knowledge throughout Advert High quality, Offers, Demand Points, and Ground Guidelines. Every view exhibits you key, particular insights:
- Advert High quality—revenue-impacting blocks to assist establish and consider alternatives to regulate advert high quality (blocking) settings.
- Flooring—common blocked bid value that value flooring are inflicting for every Writer in your Monetise seat.
- Offers—essentially the most vital bid rejections by deal on one display screen with the proportion change within the Abstract tab.
- Demand Points—points attributable to purchaser behaviour corresponding to native asset mismatch, lacking artistic ID, or if video length is simply too lengthy.
The Bid Rejection tabs additionally present contextual data on a rejection to indicate the trigger and when it began. The place related, you’ll have the ability to preview as much as 5 blocked creatives straight throughout the facet panel evaluation them, and even obtain them if wanted.
Right here’s an instance of insights you may get from the Bid Rejection tabs.
Let’s say you’re a way of life writer blocking a complete class like Dwelling and Backyard. You’re doing this since you’re making an attempt to develop your affiliate start enterprise and wish to guard the contractual agreements you could have. Since you’re a way of life model, your imaginative and prescient is to see extra programmatic income are available in from this class, however the considering is—it’s too dangerous to unblock the class as a result of it’s unclear which consumers are partaking.
Monetise Insights offers you visibility into the worth of a blocked class and the consumers comprising the class, supplying you with the information, transparency, and peace of thoughts to make an knowledgeable determination on whether or not you wish to unblock.
“Monetise Insights is informative and intuitive. The bid rejection knowledge had helped us establish bid rejection sorts that had been costing us income and that we might shortly reverse. The comparability charts on the Whole Income tab have additionally been useful, bringing to gentle some fascinating tendencies. Total, the dashboards have been straightforward to make use of and fairly insightful!”
– Barbara Jennings, VP of Media Operations at Underdog Media
A streamlined design that can assist you save time
Gone are the times of configuring reporting dashboards or counting on in-depth reporting pulls to entry high-level stock data. Now, with Monetise Insights, you’ll be able to leverage a number of views and instruments to get issues carried out.
A guided circulate helps you navigate shortly, so you’ll be able to simply discover the insights you want—from KPI and income filters that present a fast snapshot into what you are promoting’ well being, together with Income, CPM, Impressions, Response Charge, Win Charge, Fill Charge, Distinctive Consumers, and Distinctive Manufacturers to implementing configurable metrics that align along with your monitoring wants.
From development comparability charts that allow you to evaluate particular instances or alternate metrics, corresponding to Impressions and Income to drill down panels, abstract tables, and type options—our imaginative and prescient is to empower you to do extra with Monetise Insights.
Able to get began?
Monetise Insights is now obtainable globally. Start utilizing our new and highly effective analytics dashboard and see your knowledge come to life.
Should you’re at present utilizing Monetise, signal into your account to activate Monetise Insights.
And if you wish to discover out extra, contact Xandr at Microsoft Promoting.
