It’s essentially the most fantastic time of the yr: Spotify Wrapped season.
For all those that observe the annual custom, it’s time to delve into your 2023 listening habits. Did Beyoncé or Taylor Swift dominate? What number of instances you hit play on “Flowers” by Miley Cyrus? Have been you the one one who made an unhinged playlist titled “Pretending I’m In a Film” (in all probability not)?
Now in its ninth yr, Wrapped delivers a personalised year-in-review for Spotify customers, however it’s additionally one of many greatest advertising moments within the calendar for the streaming big. And in 2023 the corporate goes larger than ever with each an expertise and a marketing campaign to put it up for sale.
Acknowledging that 2023 has been an period through which it’s been powerful to decipher what’s faux and what’s actual, the “Wrapped Or It Didn’t Occur” international push is zooming on the actual information it has on its 574 million listeners.
Reflecting on what the previous 12 months have truly felt and regarded like from an viewers perspective, a sequence of billboards, social posts, in-app executions—developed in-house by Spotify—will embrace the truth of 2023.
“In every single place we present up we’re going to double down on what’s actual. Wrapped is a second of reality, it displays the yr you had, backed by information,” stated Marie Roenn, international group inventive director at Spotify, throughout a information briefing, including individuals can’t faux a sense and the model has the receipts to show it. “It embraces the realest moments and invitations the world to study extra about themselves and moments in tradition that outlined the yr for all of us.”
