To extend public curiosity in South Korea’s cultural heritage, advertising and marketing company Cheil Worldwide labored with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Authorities and woomihope.org to recreate a royal ceremony from 1887 in augmented actuality.
Guests to Gyeongbokgung Palace in Seoul will be capable of expertise the Joseon Dynasty’s royal court docket ceremony initially held on Jan. 13, 1887 by downloading the Heritage Metaverse Coexistence cell utility.
In line with Cheil Worldwide, the unique ceremony was held “to have fun the eightieth birthday of the Grand Queen Dowager and to want for the nation’s peace and prosperity.”
The AR expertise options greater than 300 characters, ceremonial costumes and objects from the Joseon Dynasty that can seem all through the palace. Guests will be capable of faucet digital characters to make them transfer and converse, in addition to take photos with them. A treasure hunt permits individuals to seek for particular objects from the Joseon Dynasty within the palace.
“Collaboration with Cheil Worldwide over the previous 5 years to digitally revive Korea’s cultural heritage has set exemplary priority on nationwide heritage restoration and its utility,” stated Youngki Jang, public personal partnership deputy director on the Cultural Heritage Administration of Korea.
Along with this AR expertise, the Heritage Metaverse Coexistence app features a metaverse function permitting individuals to create an avatar and discover the royal court docket ceremony occasion from anyplace on the planet.
“We needed to point out a brand new expertise to complement cultural excursions and training on historical past, and none of this is able to have been potential with out the assistance and help of our companions Cultural Heritage Administration of Korea, the Seoul Metropolitan Authorities and woomihope.org,” stated Eunjoo Kim, account director at Cheil Worldwide.
That is the third digital mission created by Cheil Worldwide, the Cultural Heritage Administration of Korea, the Seoul Metropolitan Authorities and woomihope.org associated to the Joseon Dynasty. Earlier initiatives targeted on the Donuimun Gate and the Gungisi weapons manufacturing facility, with their associated content material additionally being out there within the Heritage Metaverse Coexistence app.
