10 of the Greatest Order Affirmation Emails to Encourage Your Personal

There’s one kind of advertising and marketing e mail your subscribers need and anticipate to see of their inboxes as quickly as potential. It’s not an deserted cart e mail or a back-in-stock e mail. It’s an order affirmation e mail.

Your clients need to make sure that their cost went via and their order is appropriate.

Nonetheless, when used proper, an order affirmation can grow to be far more than a easy transactional e mail.

Driving eight occasions extra opens than common advertising and marketing emails, order affirmation emails are the right alternative to:

• Seize patrons’ pleasure;
• Cross-sell and upsell with out sounding salesy;
• Drive referrals;
• Construct buyer loyalty;
• And far more.

On this put up, I’ll share the best way to obtain all the above with minor tweaks to your order affirmation emails—supported by 10 real-life examples from main e-commerce manufacturers.

Actually, it could be an ecommerce mistake that destroys your buyer’s belief to neglect this quite simple transactional e mail. 

Let’s see 10 of the very best order affirmation e mail examples that just do that and talk about how one can enhance your emails.

No matter how well-thought-out your checkout is or what number of belief badges you show, on-line buying all the time carries uncertainty. Some clients will expertise post-purchase pleasure, whereas others will really feel uneasy.

Fortunately, you possibly can put your clients’ minds comfy by giving them detailed info in your affirmation emails, together with:

• The place their order might be shipped to;
• When it is going to arrive; and
• What it incorporates.

ASOS does this properly in its first post-purchase e mail:

Once you place an order on the ASOS web site, you obtain an e mail together with your order particulars underneath three headings: the place, when, and what.

All the things you should learn about your order is on this e mail, out of your supply handle to the anticipated arrival date. You additionally get a brief abstract with a product description, measurement, amount, and worth, in addition to your cost methodology.

Since returns are pricey for e-tailers, ASOS provides you the choice to cancel your order should you’re hesitant, underneath a headline that reads “Modified your thoughts?”

Right here, ASOS additionally reminds you of its versatile return coverage to ensure buyer satisfaction from the primary e mail and scale back any unease you would possibly expertise.

Within the the rest of the e-mail, the corporate encourages you to hitch its e-newsletter, interact with its content material, and obtain its cellular app:

ASOS is aware of what its clients anticipate from this e mail. That’s why any self-promotion solely comes after you get the essential info, in case you “need extra ASOS.”

When ASOS ships your order, you get one other e mail, this time inviting you again to its retailer to test new arrivals:

With this e mail, the corporate nudges you to position a second order when you’re nonetheless extremely engaged with the model.

You hear from ASOS one final time in case your supply will get delayed, in a easy, plain-text e mail format:

ASOS’s supply replace is a considerate addition to its order affirmation collection and it’s particularly related in these occasions.

Comply with ASOS’s instance and transcend a easy affirmation e mail. As a substitute, arrange a post-purchase workflow to get loyal clients on autopilot.

Whereas ASOS retains the content material of its order affirmation e mail to a minimal and focuses solely on the three key questions, manufacturers like Lush produce other priorities of their emails.

Once you place an order on its web site, Lush sends you a affirmation e mail together with your order quantity included within the topic line:

Though it’s removed from being artistic or thrilling, Lush’s sensible method to topic strains can come in useful when buyers must find details about their orders.

(I can’t let you know what number of occasions I seemed for an order quantity in a affirmation e mail when a assist workforce requested me to. So, thanks, Lush.)

That is what Lush’s order affirmation e mail appears to be like like:

The corporate begins the e-mail with a Covid19 replace, understanding that a number of internet buyers are not sure about supply dates, particularly in terms of worldwide parcels.

Subsequent, they recap vital info reminiscent of order date, supply methodology, and supply and billing addresses.

After that, you see a abstract of all of the merchandise you ordered with their amount, worth, and weight info—along with some key phrases explaining the product and its components.

On the backside of the e-mail, you see six icons, repeating Lush’s key values. In the event you store from Lush, you seemingly share its rules, reminiscent of animal welfare and moral consumption. These badges assist remind you that you simply made the proper resolution with shopping for from the corporate.

It’s additionally a sensible manner so as to add your model’s character to an in any other case boring transactional e mail. Whether or not visually or verbally, you possibly can model your affirmation emails by reminding buyers of your worth proposition, as Lush does.

Estrid, the Swedish razor subscription firm, chooses the latter.

Once you place an order on the web site, you get this affirmation e mail with a simple headline. Within the first two paragraphs of the copy, Estrid goals to make you be ok with your resolution.

First, they trace at why you made the proper selection by switching to Estrid and the way it will prevent cash. Second, they let you know {that a} portion of your order will go to charities, so you possibly can really feel even higher about putting this order.

Estrid is all for physique positivity and you may simply inform that from its order affirmation e mail. Once you be a part of its subscription service, they welcome you to the self-love membership, making you are feeling like part of a group.

Lastly, Estrid options the product you simply purchased with its picture, your handle, and delivery methodology so you possibly can double-check for errors earlier than it’s too late.

When Estrid packs your order, you get this delivery affirmation e mail:

In it, the corporate merely informs you that your items are on the way in which and you may “simply sit again and calm down.” With this e mail, Estrid eases your thoughts (as soon as extra) and builds anticipation for the arrival of your order.

In case your delivery affirmation emails include a monitoring quantity and a hyperlink, take into account following Estrid’s instance as a substitute.

Nonetheless, including a little bit humor to your affirmation emails can ease the strain and make your clients really feel extra comfy about your model, as Glossier does:

Glossier begins off this e mail with lighthearted copy that eases your thoughts by saying “every little thing goes in line with plan.”

Subsequent, the corporate informs you about its longer processing occasions and units clear expectations to your order’s arrival.

Within the e mail, you additionally see the merchandise you ordered along with giant photographs. This helps you notice any potential errors and rekindles your pleasure to your new goodies.

Glossier additionally does one thing intelligent on the backside of this e mail:

After confirming your delivery handle and methodology, and providing the choice to cancel your order, Glossier invitations you to its referral program.

Better of all, Glossier does this with out mentioning this system itself. As a substitute, they evoke curiosity by asking if you wish to save 100 DKK in your subsequent order. Contemplating you simply purchased from the corporate, you’re seemingly concerned about saving on a future buy, too.

Glossier’s delivery affirmation additionally follows an analogous tone:

Nothing fancy or excessive right here. However discover how Glossier will get you enthusiastic about your new merchandise by telling you to “go forward and clear off some shelf area.” Your merchandise are quickly arriving, so that you higher prepare for them.

Simplicity and readability work wonders in terms of the sort of e mail, and Monki is conscious of this.

Once you place an order on the Monki web site, you obtain this easy e mail together with your order particulars and abstract, along with the dimensions, amount, and low cost info for every product to procure.

I like how Monki reveals the quantity of low cost you bought in your order. It’s an incredible reminder that you simply saved cash so you are feeling higher about spending cash on the Monki retailer.

Now, take a better have a look at the header of Monki’s e mail:

The 4 headlines take you to the corporate’s new arrivals, buyer images, retailer locator, and provides you an opportunity to hitch its e mail checklist should you haven’t already agreed to that.

This can be a sensible and delicate approach to lure clients again to the web site to allow them to place one other order or interact with the model.

The second headline #monkistyle is value trying into. Once you click on the hyperlink, Monki takes you to a landing web page devoted to buyer images:

And it will get higher.

When clicked, every photograph opens in a brand new modal so you possibly can go to the client’s Instagram and click on via to purchase the product within the photograph.

Because of user-generated content material, Monki reveals its merchandise in motion with none further effort and provides social proof to its model.

That’s what Bestseller does efficiently.

Once you place an order and get a affirmation e mail from Bestseller, you see a progress bar with three icons on high. Because of this visible support and the part known as “What’s Subsequent” beneath, you realize what to anticipate about your order over the subsequent few days.

Bestseller is aware of that you simply might need some questions on your order. That’s why the second headline you see on this e mail is “Want Assist?”

After offering you with the transactional particulars, Bestseller invitations you to enroll in its e-newsletter. Since its clients already dedicated to one thing greater, it’s was a great time for the model to ask for a smaller favor.

Much like the examples above, Bestseller sends a supply affirmation e mail when it ships your objects:

Very similar to the primary e mail, the corporate units expectations with a progress bar that’s now moved one step additional.

The “What’s Subsequent” part has now modified to incorporate delivery info so to monitor your order and look ahead to receiving it.

Notice that the “Want Assist?” part remains to be on the high of the e-mail as a result of the order course of isn’t full but. This can be a nice instance of a model making it straightforward for its clients to succeed in out at any stage of their order.

Cult Magnificence follows this technique and guides its clients in the proper course with an enticing order affirmation e mail instance:

Following finest practices, Cult Magnificence captures your pleasure with its headline. Then, it provides you the main points of your transaction.

However one thing extra fascinating is occurring on the proper aspect of the e-mail.

After providing you a serving to hand, Cult Magnificence invitations you again to its web site, however with three completely different choices:

• Replace your preferences and get a reduction in your subsequent order (learn: knowledge enrichment and segmentation);
• Take a look at what’s new on the web site (learn: selling new arrivals); or
• Study magnificence ideas and developments (learn: content material advertising and marketing.)

This can be a good instance of partaking order affirmation emails as a result of Cult Magnificence is aware of that its clients aren’t the identical. That’s why it guides them to locations of various engagement ranges, with compelling causes.

Comply with Cult Magnificence’s instance to ship new clients again to your web site with out coming off as too salesy.

Encouraging repeat purchases is one approach to make extra income out of your order affirmation emails. 

Firebox, alternatively, follows a special path and focuses on referrals.

On this e mail, Firebox merely informs you that subsequent up is dispatch and appreciates you for being a buyer in a pleasant tone.

After product and supply particulars, Firebox has a piece devoted to encouraging referrals:

Whereas asking you to inform your mates about them, the corporate clearly writes the inducement for each events.

Simply whenever you purchased a bunch of recent objects and heard all the great phrases from Firebox, why wouldn’t you inform your mates about them?

In the event you’ve been a long-time follower, you realize that we’re enormous followers of Beardbrand’s advertising and marketing. That’s why I needed to look into Beardbrand’s order affirmation emails and I’m not dissatisfied.

Once you place an order, Beardbrand, first, sends you this e mail:

From the visible to the copy, Beardbrand shares your pleasure on this e mail. With the headlines “that was an incredible transfer” and “get able to be superior,” the corporate additionally confirms your shopping for resolution.

A couple of days after making a purchase order, Beardbrand sends you one other e mail with the topic line, “Your pals will thanks.”

In it, Beardbrand confirms your resolution yet another time and asks you to refer some pals. In the event you accomplish that, your mates will get a particular deal, and also you’ll be a “grooming guru” of their eyes.

After I clicked the e-mail and stuffed out a type on Beardbrand’s web site, my colleague Rikke obtained this e mail shortly upon my referral:

After complimenting Rikke for being a fortunate man (!), Beardbrand provides her a $25 credit score. However there’s a caveat: it solely applies to a particular starter package.

And should you purchase that starter package, Beardbrand provides one other $25 credit score to your account. See how they hook you?

Somewhat than provide you with a coupon code that applies to any product, Beardbrand directs you to a place to begin and makes positive you come for extra.

Regardless of the way you handle your referral program, order affirmation emails are an incredible place to request and observe up on referrals.

Cross-selling with order affirmation emails is nothing new.

You seemingly comprehend it properly, because of Amazon:

Whereas this method would possibly work for e-commerce giants like Amazon, you possibly can supply your clients a stronger purpose than “steadily purchased collectively.”

The important thing to efficient cross-selling is recommending genuinely complementary merchandise. In some niches, like attire, it’s simpler to make related product suggestions.

Take a look at how Zalando cross-sells in its order affirmation emails:

After giving details about the estimated supply date and the whole worth, Zalando shows the merchandise you ordered—divided into a number of sellers with completely different supply dates.

Below every clothes merchandise to procure, you see a name to motion (CTA) button that reads “Full Your Look.” Versus “Often Purchased Collectively,” Zalando’s CTA speaks on to you. Plus, it provides you a transparent motive to purchase extra: finishing your look with matching garments and equipment.

Once you click on the hyperlink, Zalando takes you to a touchdown web page with comparable merchandise you would possibly like:

Pants for t-shirts: a straightforward and affordable suggestion.

Discover how the CTA adjustments to “Excellent Match” subsequent to the sweetness product in my affirmation e mail. This time, Zalando recommends different magnificence merchandise from the identical model and class:

It’s an incredible tactic that can assist improve your income with order affirmation emails even should you’re not a style e-tailer.

Conclusion

Order affirmation emails are a goldmine ready to be tapped, however solely a handful of e-commerce manufacturers are utilizing them to their fullest potential.

With minor enhancements, you possibly can optimize your order affirmation emails for greater engagement and improve your income on autopilot.