Google has added a couple of new impression metrics for advertisers utilizing the Google Native Service Advertisements platform. This was noticed by Ben Turner who wrote on X that he’s “seeing impression share metrics in chosen Google LSA accounts.”
He shared this screenshot that reveals these three metrics:
- Advert impressions: The variety of occasions your advert appeared in search outcomes throughout the chosen date vary.
- Prime impression price on Search: Throughout the chosen date vary, the share of your impressions which are proven anyplace above outcomes that are not paid for.
- Absolute prime impression price on Search: Throughout the chosen date vary, the share of your impressions which are proven because the very first advert in search outcomes.
Right here is that screenshot:
Ben Turner mentioned these metrics “could possibly be helpful.” He mentioned, “metrics appear wildly completely different to an LSA rating software I briefly used,” including, “one in every of them should be off.”
I am not so positive concerning the “Prime impression price”.. I can solely get it to point out 0% or 100%.
Prime impression price defined https://t.co/dDbBDeGAUe
— Len (@lenraleigh) November 29, 2023
Discussion board dialogue at X.
