Superior Push to Amplify and Improve Push Notification Supply

Push notifications are important now, greater than ever. For customers, it’s a supply of receiving important info. Whereas for entrepreneurs, it is a vital communication device to get customers’ consideration and have interaction with customers, even when they aren’t energetic on the app. Based on our newest survey, the amount of push notifications despatched in Q1 2021 vs. Q1 2022 has elevated by 40%. However right here’s a caveat. 

With the surge in apps obtainable on the app retailer or play retailer, it has turn out to be difficult to have interaction with and retain customers on the app. Including to this impediment is the issue of guaranteeing impressions or supply of push notifications.

Why do Push Notifications fail to get delivered?

Supply failure can happen due to consumer inactivity, opt-outs, community points, and OS/gadget restrictions. The device-level restrictions ‘kill’ the background processes and limit FCM/APNs from delivering a push notification, and are persistent primarily in Chinese language OEMs, together with Xiaomi and Huawei. So irrespective of how focused or customized your marketing campaign, low supply will yield decrease opens and consequently decrease conversions, rendering your efforts futile.

So is there an answer?

Introducing Superior Push by WebEngage

Among the many varied causes for supply failure, one purpose we will management and actively enhance upon is OS/gadget degree restrictions. That is the place our 2-step mechanism ensures most impressions for each push notification you ship to your customers.

Step 1 – Increasing the present push notification supply mechanism past FCM and APNs

Our enhanced supply assist for Xiaomi and Huawei push companies helps with simply that within the case the place device-level restrictions forestall supply via FCM (Google’s cloud messaging service).

Step 2 – Going the additional mile, guaranteeing most supply of your push notifications

In case of undelivered push notifications, our system bypasses the standard route (via FCM) and re-attempts supply via our amplification servers.

Supply failure can happen due to consumer inactivity, opt-outs, community points, and OS/gadget restrictions. The device-level restrictions ‘kill’ the background processes and limit FCM/APNs from delivering a push notification, and are persistent primarily in Chinese language OEMs, together with Xiaomi and Huawei. So irrespective of how focused or customized your marketing campaign, low supply will yield decrease opens and consequently decrease conversions, rendering your efforts futile. 

Let’s dive in to know this higher.

The impression of enhanced supply on Push Notifications

Most push notifications are despatched via FCM (Google’s cloud messaging) for Android and thru APNs for iOS units. Integrating Xiaomi and Huawei push companies on the WebEngage dashboard can counter the device-level restrictions to make sure most supply of push notifications. The best way we assist you to obtain that is easy. For any push marketing campaign, if the choice of enhanced supply is chosen, our system makes an attempt simultaneous supply via FCM and Xiaomi, and/or Huawei. The simultaneous supply try can uplift the supply price by as much as 30%. Nonetheless, we perceive that spamming the end-user isn’t in anybody’s finest curiosity, so we be certain that regardless of supply makes an attempt via a number of avenues, customers obtain the notification solely as soon as. 

The right way to leverage enhanced push supply on the WebEngage dashboard?

We have now an added integration for Xiaomi and Huawei push companies on the WebEngage dashboard. To get began, replace your respective push credentials on the Integrations web page. Check with our developer paperwork on easy methods to combine Xiaomi and Huawei push companies in your dashboard.

As soon as the mixing is full, the choice to pick out Xiaomi and Huawei push companies turns into obtainable on the Viewers tab whereas making a push marketing campaign. 

Analyzing the impression of enhanced push supply

You possibly can view the clicking distribution for every marketing campaign from the distinctive clicks card below Overview to get a way of which gadget contributed probably the most clicks. Sometimes, the supply of push notifications for OEM units, corresponding to Huawei and Xiaomi, lies anyplace between 30% to 45%.

With our enhanced supply mechanism, supply of push notifications could be amplified anyplace between 50% to 75%.

Learn our information base for extra info on the identical.

Augmenting supply with our amplification servers

Moreover increasing gadget assist for Xiaomi and Huawei push companies, our system is continually operating within the background for push notifications that nonetheless stay undelivered. Our amplification servers try supply for every marketing campaign despatched via the WebEngage dashboard. We comply with a easy mechanism the place our SDK interacts with the server to verify and re-attempt supply to the consumer’s app.

Consider our amplification servers as a security internet, guaranteeing that your push notifications land in your consumer’s inbox, bypassing FCM or enhanced supply choices for undelivered notifications. It may present upto 30% uplift in clicks and upto 20% uplift in conversions. 

You can analyze the real-time impression of our amplification efforts in your campaigns via the stats highlighted in inexperienced. All you could do is improve/combine your Android apps with the most recent SDK model, and we’ll deal with the remaining!

Wrapping Up

Superior push can assist you attain a wider viewers bypassing the problem of a failed supply. We hope you benefit from this function and share your suggestions. For those who want extra help, get in contact together with your Buyer Success Supervisor or attain out to product@webengage.com to get began.