Monday, December 4, 2023
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Elon Musk can by no means resist a soundbite – will this one kill off ‘X’?


Right here’s Elon Musk’s outburst at advertisers at a New York Occasions chinwag, sadly with beeps however you get the drift.

Disney’s Bob Iger, one in all many who’s withdrawn his adverts, is a part of the viewers and this may occasionally have prompted Elon to go even additional excessive than even he may need supposed – the person loves a soundbite in any case.

‘X’ because it’s now identified is presumably teetering getting ready to extinction as huge manufacturers withdraw. Musk’s try so as to add subscriptions can hardly make up the cash and a brand new give attention to smaller advertisers will even hardly compensate.

Has Musk utterly misplaced his marbles? He did in any case fork out $44bn for Twitter and nonetheless owes $13bn of it to silly Wall Avenue backers.

Refusing to be pushed round by advertisers (and their ever-helpful elves in media companies) is often to be praised.

However it might be a disgrace if such over-the-topness did mark the top of what was once Twitter. It’s no worse than Fb within the stuff it punts out. Social media won’t ever be a loony-free zone.

Heaven is aware of what may take its place.

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