Monday, December 4, 2023
HomeAdvertisingPublicis Artistic nabs Susie Nam as new US CEO

Publicis Artistic nabs Susie Nam as new US CEO


Susie Nam, who give up her function as CEO Americas at Droga5 in April this 12 months, is now CEO of Publicis Artistic US. Her new job places her within the driving seat in any respect the group’s company manufacturers together with Leo Burnett, Saatchi & Saatchi, Fallon, and BBH.

Nam’s hiring comes after the departure of two distinguished Publiciis Groupe ladies on this facet of the pond, Chaka Sobhani and Annette King. She is going to report to a different feminine chief, group chief technique officer Carla Serrano, and replaces Andrew Swinand who’s leaving “to pursue different alternatives” after three years within the job.

Korean-American Nam spent 14 years at Droga5 and was thought of one of many driving forces of the company’s rise to prominence. She began her profession at George journal and the New York Instances, and did a number of years in London – which included being a venture supervisor on city regeneration tasks within the Thames Gateway – earlier than transferring again to the US the place her first advert job was at Fallon.

Carla Serrano, Susie Nam

Nam mentioned: “I’m wanting ahead to this subsequent chapter – particularly excited to be an advocate for the facility and influence that creativity can and may have on this local weather. Whereas there’s unbelievable innovation and connectivity that units wealthy circumstances for good work, the important ingredient stays finest in school creativity. I hope to assist all of the companies and their management towards this ambition.”

Serrano’s quote is properly put: “Susie’s final function centered on discovering that bridge between creativity, knowledge, expertise and consultancy. Her new place at Publicis permits her to fulfil this imaginative and prescient in follow, and super alternative lies forward for our purchasers, our company manufacturers and our expertise.”

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