It’s deemed the Tremendous Bowl of promoting within the U.Ok., however it includes lots fewer athletes and much more elves.
On this episode of Yeah, That’s Most likely an Advert, neighborhood editor Luz Corona and Europe model editor Rebecca Stewart are joined by Adweek’s Europe artistic editor Brittaney Kiefer and adam&eveDDB chief artistic officer Rick Brim to debate this 12 months’s crème de la crème of Christmas advertisements within the U.Ok. Brim shares his expertise sitting within the artistic chair on the account of main retailer John Lewis and the importance of collaborating on this cultural second for the nation.
The group discusses messaging developments amongst this 12 months’s advertisements, the favorites and the fragile stability of driving a strong emotional connection whereas nonetheless assembly enterprise objectives.
Keep tuned after the episode for a bonus chat with John Bizzell, awards lead at WARC, who tells us all the pieces entrepreneurs must know in regards to the upcoming awards.
Stream the brand new episode beneath, hear and subscribe on Apple Podcasts, or discover it on Spotify.
The WARC Awards for Effectiveness, in affiliation with Cannes Lions, are again. The 2024 present would be the largest and greatest but, and now you can win the final word accolade for efficient concepts and breakthrough strategic pondering in 5 areas:
- Asia-Pacific
- Europe
- Latin America
- Center East & Africa
- North America
Bronze, Silver and Gold winners shall be introduced for every area. All regional Gold winners will routinely progress to compete for the International Grands Prix, introduced throughout Cannes Lions week. Enter as soon as for an opportunity to win in your area and globally!
Obtain the entry pack right here.
