Luxurious style home Valentino is constant its partnership with AR know-how firm Wanna to permit buyers to nearly attempt on womenswear gadgets from its Spring 2024 line in augmented actuality.
Consumers can nearly attempt on a collection of gadgets from the brand new assortment by downloading the free Wanna Put on app on iOS. Individuals can take photos of themselves “sporting” the gadgets and faucet a button to be taught extra about each bit.
The true-world assortment is now out there to buy on Valentino’s web site and boutiques.
“Greater than a mere enhancement, this clothes VTO expertise is a bespoke consumer engagement initiative. It’s a tailor-made invitation for people to intimately work together with Valentino’s creations, offering a nuanced understanding of how a selected color and style harmonize with their distinctive preferences,” mentioned Zina Grossman, chief development officer at Wanna.
“In essence, AR in luxurious buying isn’t just about making a purchase order; it’s about curating a customized journey that turns every transaction into an emotional encounter with the model’s essence.”
Earlier this yr, Valentino labored with Wanna to permit buyers to nearly attempt on gadgets from its City Flows Fall 2023 assortment and the ValenTie from its Black Tie Fall/Winter 2023-24 assortment. Previous to that, the pair labored collectively on a shoe digital try-on expertise.
