Drinks large Coca-Cola has launched two quick movies over the Winter holidays by Amazon’s Prime and Freevee platforms, that includes Academy Award-winner Octavia Spencer, Scoot McNairy and Colm Meaney in starring roles.
The 2 movies, The Observe and Ho Ho Heist, are directed by Bryce Dallas Howard and Steven Caple Jr, respectively, to proceed the model’s “The World Wants Extra Santas” marketing campaign, which was launched in November.
They’re developed and produced by WWO Open X, led by its artistic company VML alongside Think about Leisure and Prettybird. It releases right this moment throughout Amazon Prime Video Direct, Amazon Freevee and Coca-Cola’s YouTube and TikTok channels.
The Observe sees the principle character’s (Colm Meany) pageant cheer restored when he finds a mysterious message in a bottle, whereas Ho Ho Heist finds Santa thrown in jail following a theft.
In an announcement, Islam El Dessouky, international head of artistic technique and content material for Coca-Cola, stated: “With these quick movies, we needed to provide extra depth to Coca-Cola’s storytelling with genuine narratives we’ve not explored earlier than. Santa is so interlinked with the historical past of Coca-Cola that we might see a beautiful alternative to discover one other imaginative dimension for what he represents that folks don’t anticipate to see.”
These two movies are the most recent branded content material supply from the worldwide beverage model, which final yr launched the primary anthology sequence, “The Santa Tales.”
One other component of this yr’s Christmas marketing campaign is a gen AI component, which permits customers to create vacation postcards utilizing the mixed capabilities of GPT-4 and Dall-E 2.
Customers can experiment with holiday-themed content material, from deciding on photos to personalizing vacation greetings by generative AI-driven textual content capabilities, shareable throughout social platforms and WhatsApp.
