You count on one thing a bit completely different from WPP’s AKQA, which now describes itself as a design and innovation firm. And that is its vacation card: An environmentally acutely aware AI-powered DIY assistant Fixmas.reward, a “one-stop answer for all issues restore” AKQA says.
Courtesy of AKQA’s festive assistant Fixie, an AI repair-bot powered by iFixit and OpenAI.
Apparently Fixie can assist to troubleshoot frequent restore points; define DIY directions with step-by-step bullet factors for simple fixes, recommend planet-friendly choices like recycling, promoting. It additionally helps the Proper to Restore motion.
AKQA Fixmas from AKQA on Vimeo.
AKQA founder and CEO Ajaz Ahmed says: “Fixmas embodies the spirit of the vacations with the reward of renewal. Our AI-powered companion Fixie encourages mending, repairing, and increasing the lifespan of cherished belongings to cut back wastage and preserve treasured assets. It’s the reward that retains on giving.”
That’s Christmas fastened then.
Good even by AKQA requirements.
MAA inventive scale: 9.
