There’s a brand new participant on the town.
Big Spoon accomplice Laura Correnti is ready to shake up the ladies’s sports activities world by launching Deep Blue Sports activities + Leisure, a brand new agency that desires to change into the company of report in girls’s sports activities.
The agency will present company companies that embody platform growth and model technique, media funding, model partnership, advert marketing campaign and content material growth, media content material and technique growth, experiential advertising and marketing and analytics and measurement framework—and that’s simply the beginning.
Correnti—a 2023 Adweek Champion of Change—will function CEO of Deep Blue whereas persevering with as a accomplice at Big Spoon. The company will even be an investor within the firm, which supplies Deep Blue the flexibility to go to market rapidly and make the most of the company’s sources to execute.
“The Big Spoon funding permits us, from an infrastructure useful resource standpoint, to rise up rapidly however then even have the executional prowess throughout these 4 disciplines between technique, media, inventive, experiential, lots of which now we have trade recognition for,” Correnti instructed Adweek.
For Trevor Guthrie, co-founder of Big Spoon, the partnership with Deep Blue is ready to assist Big Spoon shoppers increase how customers expertise their manufacturers in sports activities.
“Laura is a captain irrespective of the sector, courtroom or boardroom,” Guthrie mentioned. “Deep Blue blends Laura’s data of the sport together with her deep understanding of enterprise, folks and creativity.”
In a report 12 months for ladies’s sports activities, which noticed the greatest broadcast deal ever for a girls’s sports activities league, 9.9 million common viewers for the NCAA girls’s last, and an all-time girls’s sports activities attendance report with 92,003 folks turning up for a Nebraska volleyball match, Correnti knew the time for the brand new company was now.
The enterprise of girls’s sports activities
After all, the agency didn’t kind in a single day.
After the U.S. Girls’s Nationwide Group gained the World Cup in 2019, with the whole crowd chanting “equal pay,” Correnti, a former Division I soccer participant, headed to the home Nationwide Girls’s Soccer League web site to seek out the league had solely 4 companions on the time.
