CRC Group
CRC Group Advertising Staff
CRC Group’s advertising staff does all of it
The staff works on greater than 300 initiatives a month, from long-form articles to podcasts to occasions. It’s the Staff of the Yr in PR Each day’s Content material Advertising Awards.
An eight–particular person advertising staff helps CRC Group, one in all North America’s main wholesale specialty insurance coverage distributors with greater than 46 manufacturers throughout three divisions. The staff manages greater than 300 initiatives per thirty days, starting from graphic design work, e-mail advertising and technique, and extra, together with multimedia content material for its written article collection “Instruments + Intel” and the “Inserting You First Podcast.”
The staff produces 44 unique articles per yr highlighting vital trade matters. These articles garner a mean of fifty,000 guests per thirty days on the CRC Group web site and are shared throughout social platforms and in customized e-mail campaigns. The articles place CRC Group as a thought chief, all the time forward of the market. As well as, the staff produces month-to-month exterior newsletters, recapping and sharing probably the most talked-about articles and weblog posts, additionally shared throughout a number of channels.
Different work contains the award-winning “Inserting You First Podcast,” an interview-style podcast that dives deeper into our most generally learn articles. The podcast has achieved greater than 100,000 downloads and three,000+ YouTube views. Over the past 5 years, it has gained the Gold Winner award for “Podcast of the Yr” from the Insurance coverage Advertising and Communication Affiliation (2022), together with a Silver winner for podcast collection and a Bronze winner for single podcast.
The staff additionally creates quarterly analytical indices and a number of yearly trade studies, in addition to social media content material and campaigns for a number of accounts; one in all them, the CRC Group LinkedIn web page, has greater than 3 million month-to-month views and 36,000 followers — a 414% enhance over the past 5, years resulting from its high-quality, partaking content material.
Along with print, media, graphic design and PR, the advertising staff helps and plans greater than 30 occasions per yr, starting from small 30-person, multi-day conferences to 100+ particular person tailgate events and sporting occasions and 450+ particular person incentive journeys and conferences. The staff plans and executes all points of those occasions together with branded parts, signage, social media campaigns, swag, menus, invites, lodging, logistics and extra.
On high of all this, the staff works with hundreds of teammates throughout CRC Group’s company manufacturers to meet particular person mission requests and produce advertising supplies, web site profiles, skilled bios, enterprise collateral and shows for lots of of distinct product strains and web sites, becoming the fashion and branding of greater than 46 particular person manufacturers.
Congratulations to CRC Group for this award-studded achievement!
