July was the final month when there was a distinction between Video posts and Reels.
Since August all new video posts underneath quarter-hour shall be shared as reels. All video posts may also have entry to Reels artistic enhancing instruments, to assist make your movies extra enjoyable and interesting.
HypeAuditor analyzed 77.6 million Instagram posts to see how several types of content material carry out on Instagram.
The most well-liked kind of content material in July was Picture posts (42.2%). Carousel is in second place with 26.2% of posts.
Reels are in third place: 22.1% of posts made by Instagram influencers had been Reels.
Fascinating to see that Reels are within the first place by the variety of obtained Likes (35.4%) and Estimated Attain (33.8%).
This information provides us an thought of how Instagram prioritized Reels over different sorts of content material.
Fascinating that solely 5.7M influencers postet Reels in Jule which is simply 41% of the full variety of analized influencers.
It seems that 59% didn’t reap the benefits of this chance, though Reels gave extra attain and engagement.
Methodology
For this analysis we analized 77.6 million posts from our inner database , made by 13.6M international Instagram influencers in July 2022.
Estimated attain is the estimated quantity of people that see a publish created by this influencer.
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