Are you searching for the very best SMTP supplier to make sure your emails are delivered?
Transactional emails are a pivotal a part of working any on-line enterprise. Prospects and subscribers anticipate to obtain electronic mail notifications about their orders and any modifications to their account.
With a view to guarantee these emails undergo efficiently, you want an SMTP service.
When you run a WordPress website, you’ve seemingly struggled to ensure your transactional emails get via to inboxes.
WordPress depends on PHP to ship emails. Nonetheless, it usually isn’t configured correctly or is disabled by hosts to keep away from abuse.
SMTP companies supply a simple and safe answer to this drawback.
On this put up, we’re sharing a number of the finest SMTP suppliers so you may decide the correct one on your website.
What Is SMTP?
SMTP (Easy Mail Switch Protocol) is the communication protocol used for sending and receiving emails, and it’s a elementary element of the e-mail infrastructure. In actual fact, SMTP is the trade normal for sending emails on the web.
When you run an internet site that sends transactional emails, an SMTP supplier will authenticate your website’s identification and ensure your emails are delivered. Your notifications may even be much less more likely to find yourself in prospects’ spam folders.
What kinds of emails do you want an SMTP service for?
Web sites depend on transactional electronic mail for numerous issues like:
- Registering a brand new account
- Recovering misplaced passwords
- Notifications for password modifications, new posts, and feedback.
- Order confirmations
- Invoices
- Delivery and supply notifications
If these emails don’t undergo, you’ll shortly lose buyer belief. Or within the case of password restoration, your website may very well be rendered unusable for some guests.
Transactional emails usually are not solely an vital a part of your electronic mail advertising and marketing. They’re completely very important to working your enterprise.
SMTP Integration With WordPress
First, when you have a WordPress website, you’ll want to put in an SMTP plugin. Then, you’ll have the ability to seamlessly combine WordPress with any of the SMTP service suppliers we’re about to cowl.
Right here is our suggestion for the very best SMTP plugin:
WP Mail SMTP
WP Mail SMTP is the very best WordPress SMTP plugin, and it permits you to simply ship WordPress emails utilizing any SMTP electronic mail service supplier. Plus, it’s tremendous simple to arrange.
It’s accessible as a free SMTP plugin, or you may improve to the Professional plugin to get entry to extra options.
And, if all of this SMTP stuff makes your head harm, you may join the Elite plan and get White Glove Setup to have an knowledgeable from their staff arrange your SMTP service for you. White Glove Setup is offered for SendLayer, SMTP.com, and Brevo, that are our high 3 ideas for SMTP suppliers.
Pricing
- Free for the essential plugin
- $49 per yr for Professional plan (1 website)
- $99 per yr for Elite plan (1 website with White Glove Setup and Precedence assist)
- $199 per yr for Developer plan (20 websites)
- $399 per yr for Company plan (100 websites)
When you resolve to go along with WP Mail SMTP, you’ll must do 2 issues:
Finest SMTP Service Suppliers For Reliable Transactional Emails
Now, let’s dive into our checklist of the very best SMTP companies accessible. This put up contains each paid and free SMTP server suppliers.
You probably have a particular one you’re occupied with, be happy to make use of these hyperlinks to leap on to it:
1. SendLayer
SendLayer is a devoted SMTP electronic mail supply service that integrates with over 1,000 platforms. It doesn’t matter what kind of web site or eCommerce retailer you run, SendLayer will hold your transactional emails going easily.
SendLayer allows you to authorize your area identify, so electronic mail service suppliers, reminiscent of Gmail or Outlook, gained’t flag your messages as spam.
Its clear and easy dashboard allows you to simply monitor your electronic mail analytics and account particulars.
SendLayer additionally helps your web site’s velocity and efficiency. By taking up the burden of dealing with your transactional emails, this SMTP supplier will hold your internet pages loading shortly.
As with many of the instruments on this checklist, pricing depends upon the variety of emails you’ll ship every month.
Execs
- Quick and dependable electronic mail supply
- Sender popularity safety
- Straightforward to arrange, use, and monitor
- E mail checklist administration
- Seamless integrations
- Glorious buyer assist
Cons
- The Progress Plan tops out at 10,000 emails per 30 days. When you ship a better electronic mail quantity than that, you need to request a quote.
Pricing
- $5 per 30 days for 1,000 month-to-month emails
- $15 per 30 days for five,000 month-to-month emails
- $25 per 30 days for 10,000 month-to-month emails
- Scale plans accessible for 20,000+ emails
2. SMTP.com
SMTP.com is likely one of the strongest electronic mail supply companies in the marketplace. Not solely can it deal with giant volumes, nevertheless it additionally ensures speedy supply.
It’s constructed on a extremely responsive infrastructure that ensures there aren’t any delays.
SMTP.com allows you to arrange, combine, and begin sending emails in minutes.
Their Fame Defender addon proactively screens your electronic mail checklist well being. It protects your area and IP popularity and ensures excessive supply charges.
SMTP.com additionally provides you complete stories so you may verify and enhance your electronic mail supply and engagement efficiency.
It meets the wants of companies and builders alike and has reasonably priced plans for all.
Execs
- It helps shared IPs and devoted IPs, for higher sender authentication
- Versatile and scalable plans
- Proactively checks and blocks spam and maintains excessive supply charges
- Superfast supply with over 99% system uptime
- It has a extremely responsive assist staff that’s accessible 24/7
- Easy migration from different companies
Cons
- The Fame Defender addon prices an additional 20% of the plan’s value.
- There aren’t any plans cheaper plan choices for web sites sending fewer than 50,000 emails a month. Meaning it is probably not the only option for small companies.
Pricing
- $25 per 30 days for 50,000 month-to-month emails, as much as $500 per 30 days for 1 million month-to-month emails
- Excessive-volume plans accessible for 250 million month-to-month emails
3. Brevo (previously Sendinblue)
Brevo (previously Sendinblue) is a well-liked electronic mail advertising and marketing service that additionally gives SMS advertising and marketing. Briefly, it’s an all-in-one advertising and marketing platform.
Their transactional electronic mail product can also be probably the greatest SMTP service suppliers in the marketplace.
This SMTP electronic mail supplier works nice with WordPress and different advertising and marketing instruments like OptinMonster, Google Analytics, and extra.
Brevo has an extendable API and SMTP relay service that improves electronic mail supply charges for transactional emails. Meaning extra of your emails will go to your viewers’s inbox somewhat than their spam folders.
Pricing plans are depending on sending limits somewhat than the variety of contacts. This provides Brevo a singular benefit for small companies seeking to scale.
You’ve got 2 choices for utilizing Brevo’s SMTP companies:
- Join their standalone transactional platform. If you have already got your electronic mail advertising and marketing arrange via Fixed Contact or one other service, then this standalone product could also be best for you.
- Join their full advertising and marketing platform, which incorporates transactional emails. Brevo can also be one in every of our favourite electronic mail advertising and marketing platforms, so you may’t go mistaken with this selection.
Both manner, you may ship as much as 300 emails a day with Brevo’s free plan, making this an incredible possibility for small companies or new eCommerce websites.
Execs
- Cheap and aggressive pricing
- Number of automation options for electronic mail advertising and marketing
- Intuitive, easy-to-use interface
- Customizable electronic mail templates
- E mail monitoring for outcomes optimization
Cons
- Help is a bit on the sluggish facet. There isn’t any stay chat, only a type to create a assist ticket.
Pricing
- Free for as much as 300 emails per day
- Transactional Platform plans begin at $15 per 30 days for as much as 20,000 emails a month
- Full Advertising Platform plans begin at $25 per 30 days
4. Mailgun
Mailgun is one other highly effective transactional electronic mail platform. It’s a very sensible choice for builders due to its strong API choices. With Mailgun, you may ship, obtain, and monitor transactional emails.
Plus, Mailgun is an easy-to-scale SMTP service. Sending advertising and marketing and transactional emails shouldn’t be an issue no matter what kind of website you’re working: eCommerce retailer, small consulting enterprise, membership web site, or one thing else completely.
This SMTP service is nice for medium companies who need their emails to go the place they belong: your viewers’s inbox.
Execs
- Extremely highly effective
- Helps testing mode
- Nice for builders: along with SMTP relay companies, it gives RESTful API and API libraries for programming languages reminiscent of Ruby, Python, PHP, Java, C#, and extra
Cons
- Lacks beginner-friendly options of different SMTP suppliers on our checklist
Pricing
- $35 per 30 days for the Basis plan with as much as 50,000 emails per 30 days
- $90 per 30 days for the Scale plan, which incorporates 100,00 emails and devoted IP instruments
- Each the Basis and Scale plans have versatile pricing for greater numbers of emails
- For Enterprise prospects, Mailgun gives customized pricing
5. SendGrid
SendGrid is a cloud-based electronic mail service supplier that additionally gives an SMTP service. With SendGrid, you may ship and obtain bulk emails with out managing an SMTP server. And, you may create electronic mail advertising and marketing campaigns!
SendGrid gives simple setup, glorious scalability, supply optimization instruments, devoted IP addresses, loads of integrations, and extra. It additionally offers full analytics and real-time suggestions on each electronic mail you ship.
Like Brevo above, SendGrid gives 2 separate merchandise
- E mail API/SMTP plans geared towards builders
- Advertising Marketing campaign plans geared towards entrepreneurs
The excellent news? Each sorts of plans embody their SMTP and API performance.
Execs
- SendGrid boasts a 99% deliverability price amongst its 134 billion day by day emails
- Seamless integration with WordPress by way of the plugin
- Responsive and useful buyer assist
Cons
- Paid plans that embody a devoted IP could be too dear for brand spanking new companies
Pricing
- There are free choices for each sorts of plans.
- E mail API/SMTP plans begin at $19.95 per 30 days for the Necessities 50K plan. Nonetheless, if you need a devoted IP, you’ll want the Professional 100K plan, which begins at $89.95 per 30 days.
- Advertising Marketing campaign plans begin at $15 per 30 days for the Fundamental plan. However you’ll want the Superior plan for a devoted IP. It begins at $60 per 30 days.
6. Amazon SES
Amazon Easy E mail Service (Amazon SES) is a versatile and scalable SMTP service for builders and entrepreneurs to ship advertising and marketing, notification, and transactional emails.
This SMTP service gives excessive deliverability and highly effective options however is generally geared in direction of builders and superior customers.
Amazon SES does one factor (ship emails), nevertheless it does it properly. You probably have extra experience than cash, this can be the very best SMTP service for you.
Execs
- Probably the most aggressive costs in the marketplace
- When you’re internet hosting your internet utility on Amazon EC2, you get 62,000 free emails every month
Cons
- With a view to get buyer assist, you need to buy a separate Amazon Net Companies (AWS) assist plan.
- Requires a great deal of technical information
Pricing
- When you ship emails utilizing an utility hosted in Amazon EC2 (U.S.): Free for the primary 62,000 every month ($0.10 for each 1,000 over)
- $0.10 for each 1000 emails you ship from an electronic mail consumer or different software program (U.S.)
- $0.12 for every GB of attachments
7. Postmark
Postmark is likely one of the finest SMTP companies focusing on sending transactional emails, so that you simply know they’re centered on electronic mail deliverability and velocity.
This mail consumer gives glorious analytics and safety, in addition to mobile-friendly responsive electronic mail templates, message occasions that may be triggered with easy webhooks, and extra.
Execs
- Detailed analytics with 45 days’ value of electronic mail logs exhibiting emails despatched, obtained, who obtained them, who learn them, and who marked them as spam. You too can modify the information retention setting to no matter you want.
- As a result of its singular deal with delivering transactional emails, Postmark has a number of the quickest supply instances within the trade
Cons
- It’s pretty costly for a instrument with such a singular focus
- It gained’t show you how to with electronic mail newsletters or different advertising and marketing campaigns
Pricing
- Free for 100 emails per 30 days
- $15/month for 10,000 month-to-month emails
- $55 /month for 50,000 month-to-month emails
- Postmark’s pricing continues to scale up, with customers approaching 2 million emails paying over $1000/month
8. Google Workspace (previously G Suite)
Do you know that you need to use your current Google Workspace account as your SMTP service?
Google Workspace allows you to create an expert enterprise electronic mail handle whereas nonetheless hanging onto the familiarity of the Google interface. Plus, you get entry to your entire productiveness suite: Google Calendar, Drive, Docs, and extra.
Utilizing the WP Mail SMTP plugin, you may join your WordPress web site to Google’s SMTP server. Then you may ship your transactional emails via the world’s hottest electronic mail service supplier.
Need to study extra? Try this text:
Find out how to Set Up WP Mail SMTP With Gmail [Step by Step]
Execs
- Tremendous low-cost
- Nice for small companies
- Dependable infrastructure
Cons
- Restricted to 2000 messages/day
Pricing
- Plans begin at $6/month per person
- Free for those who already use Google Workspace for your enterprise
9. Moosend
Moosend is an reasonably priced electronic mail advertising and marketing platform with SMTP performance.
This SMTP transactional electronic mail service features a drag-and-drop electronic mail builder that makes it tremendous simple to design transactional emails. You too can create and ship an electronic mail blast and monitor the emails in actual time.
Moosend doesn’t supply a standalone SMTP service. Nonetheless, for those who’re searching for one product on your advertising and marketing emails and transactional emails, you must take into account Moosend.
Execs
- Reasonably priced electronic mail advertising and marketing plans that embody SMTP service
- Easy and easy-to-use A/B testing choices
- Nice buyer assist
- Sturdy instruments for electronic mail checklist segmentation
Cons
- If you have already got an electronic mail advertising and marketing platform that you just’re pleased with, then Moosend isn’t the correct alternative for SMTP
- No devoted IP of their normal plans
Pricing
- A variety of pricing, starting from $7/month for 500 subscribers to $4,672/month for 1 million subscribers
- Customized pricing for Enterprise plans, which embody an account supervisor, devoted IP, and precedence assist.
Selecting the Finest SMTP Companies
There are such a lot of SMTP service suppliers on the market that allow you to ship mass emails, WordPress emails, transactional emails, and another sort of electronic mail you may consider.
What’s actually vital when selecting an SMTP service is:
- E mail deliverability
- Scalability
- Finances
Based mostly on these standards, SendLayer is our high decide for a devoted SMTP supplier. It gives strong instruments for transactional emails at a scalable value.
When you don’t but have an electronic mail advertising and marketing platform, then Brevo (previously Sendinblue) is a great and reasonably priced possibility for all of your advertising and marketing emails, together with transactional emails.
Nonetheless, nobody instrument is finest for everybody. Any SMTP mail server on this checklist may very well be the only option for your enterprise.
Plus, there are much more choices on the market. As an example, for those who already use Mailchimp, chances are you’ll wish to use their transactional electronic mail service referred to as Mandrill. Or, if your enterprise already has Microsoft Workplace 365, you need to use it on your SMTP service.
There you will have it! We hope you discovered this text about SMTP companies for dependable electronic mail advertising and marketing tremendous informative. To push your electronic mail technique to a better degree, take a look at these guides:
These articles are filled with data that will help you higher your electronic mail advertising and marketing technique to optimize outcomes and develop your enterprise.
And for those who’re seeking to construct your electronic mail subscriber checklist and generate leads, chances are you’ll wish to take a look at OptinMonster.
It’s probably the most highly effective lead technology instrument to develop your subscriber checklist. It makes it simple to create beautiful popups, floating bars, scroll containers, and different electronic mail campaigns that convert guests into subscribers.
Need to begin constructing your checklist straight away? Get OptinMonster in the present day.
I am author and digital marketer with over 15 years of expertise. As a former advertising and marketing director for small nonprofits, I perceive what it is prefer to be a one-person advertising and marketing division. I am right here that will help you generate extra leads in much less time.
