Communications is continually in flux and so are the talents we have to keep related. However the place can we flip to stage up our core competencies—and which will we most want to enhance?
Enter Ragan Coaching. It’s a one-stop hub that includes all of Ragan and PR Every day’s webinars, digital summits, certificated collection and stay conferences—with coaching classes protecting all the pieces from strategic planning and worker comms to social media, disaster planning and extra.
A fast look on the most watched movies on Ragan Coaching provides you a good suggestion which expertise and competencies your friends (and, possible, your bosses) worth most.
That’s why we pulled collectively this 12 months’s high movies checklist, ranked by consumer views and takeaways throughout a mixture of the location’s 12 ability classes. You’ll see some oldies-but-goldies right here—and others specializing in evergreen expertise like writing.
Dig into Ragan Coaching’s data base to set your self up for fulfillment in 2024:
1. Be Your Division’s Finest Author
Instructors: Emily Inverso, Senior Director, Axios HQ; Jim Ylisela, Co-Founder and Senior Accomplice, RCG
Finest tip: A five-step writing components for writing scannable copy that staff will love—whether or not it’s an e mail or intranet put up. You additionally gained’t need to miss Ylisela’s 3-30-3-30 rule for higher writing
2. ChatGPT Isn’t Taking Your Job: Why Writing Like a Journalist Nonetheless Issues
Teacher: Alan Black, Director of Company Communications, U.S. Navy at Dahlgren, Virginia
Finest tip: “Make it click on”—secrets and techniques of sticky headlines, topic traces, teasers, leads and CTAs
3. What’s Subsequent within the Age of TikTok: Easy methods to Go Massive with Micro Video
Instructors: Adu Adu, International Head of Social, Creator & Tradition, Logitech; Lexi Herrick, Director of Viewers Improvement, Social Media and Analytics, Attract Journal (Conde Nast)
Finest tip: The magic of “RUI” not “ROI”—three traits of each profitable, viral TikTok video.
4. Disaster Administration: Easy methods to Lead Workers from Chaos to Calm with Tradition
Teacher: Brian Brockman, Vice President of Communications, U.S. and Canada, Nissan Motor Corp
Finest tip: 5 methods to determine significant outreach initiatives that assist staff throughout change (sure, city halls and AMAs are within the combine, however so is inside ambassadorship by way of social media)
5. The place Inclusivity and Accessibility Meet on Social Media
Teacher: Destanie Morman, Communications Director, Vote Run Lead
Finest Tip: Examples of the right way to put up accessible photographs and video, together with descriptive captions, colour distinction and extra
6. Writing Certificates Course (Week 1)
Teacher: Jill Stewart, Writing Coach and Adjunct School Member, DePaul College’s School of Communication
Finest tip: Easy methods to “weed out wordiness” utilizing an train assured to cut back repetition and redundancy (sure, that enjoyable recurrence was intentional!)
7. Considerate Thought Management on LinkedIn
Teacher: Nicole Moreo, Head of Buyer Insights for North America, LinkedIn
Finest tip: Easy methods to create “empathy maps” in your LinkedIn viewers to ensure your posts hit—and clear up—their ache factors)
8. Progressive Intranets: Easy methods to Break Down Silos and Increase Engagement
Teacher: Shannon Iwaniuk, Director of Inside Communications, Alcon
Finest suggestions: A fast approach to audit your intranet (plus straightforward fixes to replace the design of your intranet)
9. Inclusive Writing Methods that Foster Belonging
Teacher: Future Chambers, Vice President and Head of Advertising, Lippe Taylor
Finest tip: A guidelines of correct nouns and energetic voice examples that assist to maintain inclusivity and a people-first mindset on the forefront of our language
10. Knowledge-Pushed Social Media Measurement: Dealing with Tight Budgets, Monitoring Belief and Extra
Teacher: Andre Hidalgo, Affiliate Director of Social Media, AARP
Finest tip: The one factor your boss desires to listen to—and the right way to handle that lingering ROI query.
Brian Pittman is the Dean of Ragan Coaching a Ragan Communications occasion producer. For extra details about Ragan Coaching, contact him at brianp@ragan.com.
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