We noticed this evaluate on LinkedIn and have been taken with studying extra about utilizing the Stripo editor.
Examine this to our earlier struggles with Pardot’s built-in e mail builder, which just about required a full-on coder. We spent hours untangling buggy code and countless rounds of testing, making “excellent” emails nearly unattainable to realize with our assets.
However because of Stripo, we now create beautiful emails in minutes, all with an insanely cheap price ticket. Utilizing Stripo, mixed with Exclaimer’s current (and really lovely!) rebrand, has proven unimaginable outcomes, with improved click on charges throughout all audiences. And we’re simply getting began!
Stefanie Mainstone,
Head of CRM at Exclaimer.
We have been taken with how precisely Stripo helps pace up the creation of emails whereas making them lovely and straightforward to export, why SaaS tasks select us, and the way they work with us. In spite of everything, e mail entrepreneurs typically have an issue with built-in editors in ESPs — they don’t assist you to make an excellent design with out data of the code, and what you probably did within the editor shouldn’t be at all times despatched accurately.
About Exclaimer and its e mail advertising technique
Exclaimer is the market chief in e mail signature administration options, empowering companies to unlock the potential of e mail as a key digital promoting channel whereas rising effectivity by way of automated administration. With its award-winning instruments, organizations can seamlessly ship constant branding, promote advertising campaigns and firm information, collect buyer suggestions, and extra.
Because it was based in 2001, Exclaimer has grown from three entrepreneurs to a world SaaS enterprise with 200+ staff. Over 60,000 organizations use Exclaimer for his or her e mail signature options. Its various buyer base consists of Sony, Mattel, Financial institution of America, NBC, the Authorities of Canada, and the BBC.
We’re within the enterprise of e mail, so once we do e mail advertising, we now have to apply what we preach. Delivering world-class e mail advertising journeys helps our place as a class chief.
Stefanie Mainstone,
Head of CRM at Exclaimer.
Exclaimer’s e mail advertising technique
Exclaimer sends tailor-made newsletters to prospects, clients, companions, and inside workers — so the content material ranges between audiences. The primary objective of all of the newsletters is to maintain the Exclaimer neighborhood engaged and up-to-date with new assets, information, and occasions.
It sends the next kinds of e mail campaigns:
- a mix of automated e mail applications for issues like “Free Trial”;
- recurrently scheduled newsletters for prospects, purchasers, and companions;
- emails for advert hoc campaigns and occasions which are developed by a number of groups all year long.
They section emails by location, pursuits, and behaviors and, on common, ship round one e mail a fortnight to every of the subscribers.
Drawback: Spending hours making ready an e mail from a template and an unpredictable consequence
Over the previous yr, Exclaimer’s advertising group has grown to incorporate over 30 folks. E mail advertising is dealt with by two CRM managers who work carefully with designers and copywriters. Nevertheless, it’s the CRM managers who’ve full management over this advertising channel and are finally chargeable for e mail high quality and channel success.
The CRM group was utilizing Advertising and marketing Cloud Account Engagement (Pardot) for e mail advertising however confronted two severe limitations:
1. Enhancing pre-made templates in Pardot required hours of coding and testing the outcomes
In January 2023, earlier than implementing Stripo, they used the built-in Pardot editor to create emails. They’d a number of coded templates that they might use to make the required modifications when making ready new emails.
Cloning and enhancing HTML templates over time means:
- low flexibility and bugs that pop up and turn out to be increasingly more troublesome to repair;
- generally simply making primary modifications to the HTML isn’t sufficient, however a CRM supervisor can’t write and code an entire e mail from scratch.
Due to this, it took hours of labor to arrange every e mail, make edits, and render testing emails earlier than they have been glad sufficient to ship them — and even then, they weren’t excellent throughout all recipient platforms.
2. The necessity to redesign emails and add new fonts after rebranding
In June 2023, Exclaimer underwent rebranding, one of many elements of which was new fonts. The difficulty that they had in getting fonts and fallback fonts to work within the e mail code was the straw that broke the camel’s again. So, they began wanting into drag-n-drop e mail editors that they might combine into the workflow.
They’ve two very particular model fonts, they usually work effectively on Apple gadgets however not on Outlook, except the recipient occurs to have these uncommon fonts on their machine already. The model fallback fonts are Google fonts, which, once more, don’t at all times work on everybody’s machines. Then, they’ve fallback web-safe fonts, which aren’t within the e mail secure record, so in complete, they’ve 4 fonts within the course of, which they need to render as greatest as potential.
With out good data of HTML, it’s laborious to get this to work — and the fonts normally find yourself in Instances New Roman for serif and Arial for sans serif, however even that is inconsistent. This utilized significantly after they have been required to type textual content, reminiscent of bolding. Emails appeared messy, with a mix of fonts and strengths.
We checked out about 10 instruments general, met with three, and at last settled on Stripo because it has the best flexibility and got here extremely advisable, to not point out the very cheap price ticket.
Stefanie Mainstone,
Head of CRM at Exclaimer.
Resolution: Why select Stripo
The Exclaimer group picked up Stripo in a short time, because it’s such an intuitive software to make use of. Since implementing Stripo, the group has solely wanted help a few instances, because the platform works seamlessly. Once they’ve requested for help utilizing the dwell chat operate, the problems have at all times been resolved rapidly and successfully.
How the group works on every e mail
The CRM group works on emails with the content material and design groups, in addition to exercise homeowners from throughout the advertising group and group.
Normally, such individuals participate in e mail creation:
- marketing campaign supervisor or inside stakeholder (e.g., head of communications);
- CRM supervisor who’s chargeable for this advertising channel and proofing and catching any errors, all of which have been made a lot simpler with the Stripo preview hyperlinks;
- content material supervisor;
- copywriter;
- designer.
All of the tasks are a collaborative effort, and they’re presently utilizing Asana to handle tasks and timelines. As soon as an exercise seems, there’s a kickoff assembly to temporary the related stakeholders, after which they will get to work.
Usually, the method of e mail constructing seems to be like this:
- There’s a briefing with the design and content material groups on a project-by-project foundation and making suggestions on content material and timing.
- The copy and belongings are then offered to CRM managers, who flip them into an exquisite e mail. They stated that it had turn out to be a lot simpler since they’d had Stripo on board.
- As soon as they’ve constructed the e-mail, they share this with the exercise proprietor and the copywriter to proofread and evaluate. This has additionally turn out to be a lot simpler with Stripo, as they will simply share preview hyperlinks to the emails from inside Stripo, in addition to give entry to the proofreaders so as to add feedback and mark up modifications.
Outcomes: Saving 90% of the time and 50% enhance in general engagement
The Exclaimer group famous two key outcomes of labor within the Stripo, some favourite options, and shared with us examples of their emails.
Saving 90% of the time on e mail constructing
The group spends about 10% of the time constructing emails in comparison with what they used to. And the emails render completely each time — to a degree the place they don’t really want to render-test anymore, however they nonetheless do, simply in case!
It might take an entire day to get an e mail to a degree the place it was “adequate,” so ship it out. They nonetheless weren’t comfortable, however we needed to weigh the time value towards the impression. Sooner or later was normally the restrict.
We’d work as a lot as we might on a grasp template after which duplicate this as required. I believe now getting the grasp template proper, even from scratch in Stripo takes as much as 1 hour. So I’d say 8 hours right down to lower than 1 hour for a base template for a marketing campaign.
Stefanie Mainstone,
Head of CRM at Exclaimer.
Enhance in general engagement
Exclaimer carried out Stripo on the identical time they went by way of a rebranding, so the 2 issues went hand in hand to spice up general engagement. They’re getting a better open charge over time as they construct belief with subscribers, and that, mixed with the brand new visible enchantment of content material, has led to a 50% enhance in general engagement — and they’re simply getting began!
Stripo’s options that assist Exclaimer get these outcomes
When sending advertising emails at quantity, they must be environment friendly, efficient, and exquisite, and Stripo has confirmed to be a useful ally. Listed below are a few of the key causes to make use of Stripo to hurry up e mail constructing:
- Drag-n-drop builder: Stripo’s intuitive drag-n-drop builder simplifies the e-mail creation course of. It’s person pleasant, even for these with primary HTML data.
- Edit HTML code: What really units Stripo aside is the power to edit HTML code for particular person parts inside your e mail. This can be a lifesaver for these moments while you simply want just a little tweak to their pre-built constructions.
- Fosters collaboration: One other nice function is simple entry for colleagues to view and supply suggestions on emails. There is no such thing as a want for logins — simply easy collaboration. Plus, sharing preview hyperlinks with anybody is a breeze.
- Seamless integration: The icing on the cake is the power to export emails instantly into the CRM system. The consequence? Emails that render completely each time.
Exclaimer’s e mail examples
When Exclaimer redesigned emails alongside the corporate rebranding, a Stripo design function they liked was the “Highlighted textual content shade” choices inside a button. This function modifications the colour of the button’s background and textual content when the button is rolled over or clicked.
The CRM group has used this function so as to add some persona to emails and to align the buttons with the model shade getting used throughout the e mail. See examples beneath.
(Supply: E mail by Exclaimer)
Another instance:
(Supply: E mail by Exclaimer)
The brightest second in working with Stripo
My favourite function in Stripo is the power to save modules to reuse in different emails. After getting a module saved, you merely drag and drop it into one other e mail template while you need to use it. It means the emails look constant, and there aren’t any errors with spacing or sizing — all issues that contribute to constructing belief with the recipient. It additionally saves loads of time, as you solely should do the laborious work of constructing a module as soon as!
Stefanie Mainstone,
Head of CRM at Exclaimer.
Plans and new challenges
Exclaimer undoubtedly needs to begin making use of some interactive options in Stripo, however up to now, the main target has been on re-creating your complete suite of emails whereas delivering all the brand new ones, all in Stripo. There have been tons of, however it didn’t take too lengthy, because the editor is so easy to make use of. Now, it’s time to construct on that basis and hold driving up engagement.
Velocity up your e mail design course of with Stripo
