Are you planning to launch a brand new enterprise or product on-line? Are you nervous you won’t discover sufficient patrons in your new launch?
In case you answered sure to each of those questions, you’ll profit from studying methods to do pre-launch advertising and marketing.
Drawing up a pre-launch advertising and marketing plan may also help you entice prospects to your brand-new enterprise even earlier than the precise launch day. It may generate a buzz round your product and get folks to note it.
You first want a pre-launch advertising and marketing technique to introduce a brand new product efficiently. As a result of what you do within the months main as much as the launch will decide whether or not it’s an enormous bang or a dud.
On this article, we’ll have a look at 5 confirmed pre-launch concepts to incorporate in your advertising and marketing technique. We’ll additionally share some real-life pre-launch advertising and marketing examples so that you can take inspiration from.
What Is a Pre-Launch Advertising Technique?
Pre-launch advertising and marketing technique is a approach for companies to create participating build-up across the launch of a brand new product. A pre-launch advertising and marketing technique generally is a coming quickly touchdown web page, a countdown marketing campaign, or a guerrilla advertising and marketing occasion. Its aim is to get the potential prospects enthusiastic about shopping for your product.
Pre-launch advertising and marketing actions are like film teasers. They provide potential prospects a glimpse of what’s about to come back and hold them ready excitedly until the launch date.
Keep in mind Elon Musk’s pre-launch hype about Tesla Cybertruck?
Cybertruck will probably be waterproof sufficient to serve briefly as a ship, so it may well cross rivers, lakes & even seas that aren’t too uneven
— Elon Musk (@elonmusk) September 29, 2022
Musk posted a collection of tweets a lot earlier than Cybertruck’s official launch. The hype he created has led 1.5 million to pre-order the automobile. And the truck isn’t even launched but!
Apple’s product launches are one other instance of a superb pre-launch technique. Sure, Apple positions its launch occasions as product releases. However the firm really makes use of them to create hype concerning the product they’re about to launch.
Within the days following the occasion, folks queue exterior Apple shops for hours to purchase iPhones or MacBooks at a premium value.
TNT, a cable TV channel, launched this guerrilla advertising and marketing marketing campaign in Belgium to advertise its TV exhibits. The pre-launch marketing campaign rapidly went viral all around the world due to the high-octane drama constructed into it.
These are nice examples of tried and examined pre-launch advertising and marketing secrets and techniques.
Subsequent, let’s have a look at 5 actionable pre-launch advertising and marketing concepts which you can apply to your corporation.
1. Create a Coming Quickly Web page
Coming quickly pages are the most effective methods to gather your prospects’ e-mail earlier than the product launch. Amassing emails is a type of lead technology. And producing leads helps you construct an e-mail checklist of probably the most engaged prospects.
With lead technology, you possibly can run an e-mail advertising and marketing marketing campaign to market your product. While you create a coming quickly web page, you begin capturing leads earlier than folks may even purchase your merchandise.
If you’re launching a model new enterprise, your homepage at this level ought to merely be a touchdown web page. It ought to announce what your product is about and when it’s launching.
You may also create a registration type for folks to affix the waitlist. These are individuals who wish to get updates concerning the product once you go reside.
The simplest approach to make a coming quickly web page is utilizing a software like SeedProd. SeedProd is the very best touchdown web page builder for WordPress. It permits you to simply create lovely touchdown pages in minutes utilizing a visible drag-and-drop editor.
SeedProd affords all kinds of designs which you can customise to create any sort of touchdown web page to fit your wants. The perfect half? With SeedProd, creating great-looking touchdown pages simply takes a couple of minutes.
Right here’s an instance of a coming quickly web page designed on SeedProd:
Keep in mind to maintain your coming quickly web page easy. It needs to be optimized to do only one factor: gather emails.
After folks convert as your e-mail subscribers, ship common updates about your services or products to maintain them engaged. To spice issues up, you possibly can create a countdown timer on the approaching quickly web page a month or week earlier than the launch.
On launch day, ship an e-mail marketing campaign concerning the product being reside with a hyperlink for folks to take a look at. That is what drives that quick flood of visitors to a brand new product launch.
2. Publish Related Content material to Generate Buzz
If the product or function that you’re launching is the hero of your corporation, publishing supporting content material is the hype man it wants.
This requires you to develop a content material advertising and marketing technique in your new enterprise. Publishing high-quality, related content material helps you get leads and develop your viewers.
Zapier just lately did one thing comparable in its weblog after they have been able to launch new product functionalities.
Discover how Zapier hyperlinks to a sign-up web page within the weblog. It invitations customers to affix the waitlist to check the brand new functionalities after they go reside.
You don’t must make your content material all concerning the launch. Be sure to share helpful suggestions, thought management posts, and different types of content material to seize your viewers’s consideration.
This implies investing in search engine marketing (website positioning) so related folks can discover your web site on-line. However why cease there? You may also create viral articles or epic guides. These are issues folks will wish to share.
Right here’s an instance of epic content material from I Will Educate You To Be Wealthy:
Questioning what makes it epic?
It’s tremendous in-depth, covers all elements of getting cash, and it’s optimized for conversion. There are sign-up varieties and call-to-action (CTA) buttons all through the article, a number of occasions on a web page.
Professional-tip: You should utilize 2-step opt-ins in your varieties to enhance the conversion charge. Effectively-crafted opt-in varieties can improve conversion charges by as much as 785%. Right here’s an instance of a 2-step opt-in type by Creativindie:
Questioning methods to create varieties or popups like these?
You should utilize OptinMonster, which makes it tremendous simple to create all types of optin varieties and popups.
Our templates are designed for a variety of use instances and are totally customizable. You possibly can construct an attention grabbing popup by selecting the best template that fits your wants.
Right here’s a preview of OptinMonster’s ready-to-use Launching Quickly popup template with a built-in countdown timer:
While you publish content material through the pre-launch stage, embed popups in your content material pages to seize leads. It can turn out to be useful when it’s essential begin advertising and marketing your new product to an viewers.
3. Leverage Visitor Posting
Visitor posting is one other digital advertising and marketing technique that may allow you to get in entrance of your goal market. It’s a constant and repeatable technique that works throughout all niches.
A visitor put up on a heavy-traffic weblog can ship you tons of of subscribers in a single day and proceed sending visitors your approach long-term.
Not each visitor put up will take off. The extra you write, the upper your possibilities of getting alternatives that may generate the proper of visitors. As a rule of thumb, all visitors from the visitor put up ought to lead folks to your coming quickly web page.
Getting began with visitor posting isn’t arduous, however there are a couple of steps you’ll have to comply with to do it correctly. Let’s go over some.
- Prospecting: You’ll wish to discover blogs that focus on the identical demographics as yours. Ideally, they need to be high-traffic websites and have good area authority. If that is new to you, use web sites like Moz or Ahrefs to enhance your outreach. Simply enter the URL pages of blogs that curiosity you and pitch to those that cater to the identical viewers as yours.
- Placing the article collectively: The kind of article you’ll write depends upon the kind of web site you’re writing it for. The subject you’re writing about should be related to their target market, in addition to your individual.
- Selling the put up: This step isn’t necessary, nevertheless it certain helps quite a bit. As soon as the article is revealed, be the primary one to share it in your social media community. Thank the web site house owners for permitting you to publish on their weblog and share your suggestions with their viewers. This can allow you to get the phrase out about your launch and entice different visitor posting alternatives.
Professional-tip: If discovering related visitor posting and repeated follow-ups proves tough, there’s another. Discover related podcasts in your area of interest and pitch your self (or your founders) as a visitor. Usually, podcast hosts are all the time searching for new friends to ask to their present.
In case you match their viewers preferences, they need to settle for your request in a heartbeat. Alternatively, you can even sponsor advertisements on related podcasts in your area of interest.
4. Go Heavy on Social
In right this moment’s day and age, you might be lacking a fantastic deal in the event you aren’t leveraging social media advertising and marketing.
Social media platforms like Fb and Twitter have thousands and thousands of every day customers. While you make social media a part of your pre-launch content material technique, you possibly can entry an enormous buyer base prepared to purchase from you.
That’s as a result of research counsel 68% of patrons comply with manufacturers on social media to remain knowledgeable about new services or products.
And in case you are launching a brand new product within the business-to-business (B2B) area, nothing comes near LinkedIn. HubSpot just lately ran a examine amongst 5000 companies and located that LinkedIn transformed 2.74%Â of leads, greater than Twitter (.69%) and Fb (.77%).
Chris Paul, the famend basketball participant, used social media to launch his new plant-based snacks model, Gopuff. The model’s social media presence obtained a number of public consideration, together with media tales in FastCompany and Adweek.
Showcasing your product on social media is a great advertising and marketing effort that may entice the fitting viewers to your model. It may assist elevate consciousness about your new product and enhance your word-of-mouth advertising and marketing.
Professional-tip:Â If you wish to make your launch searchable in social media feeds, provide you with distinctive hashtags. This can even allow you to analyze how your social media marketing campaign carried out within the post-launch part.
5. Put together a Press Package
If you’d like media to cowl your product launch, you need to put together a press equipment. A press equipment is a set of media property like firm info, founders’ bios, photos, quotes, and even information articles.
Making ready a press equipment through the product launch timeline ensures that you’ve got every little thing able to go public on the scheduled date.
You should utilize these supplies your self in your pre-launch campaigns or hand them out to media shops. The aim is to make it simple for the media folks to create a report concerning the launch moderately than begin from scratch.
You should utilize on-line wire companies like Enterprise Wire or EIN Presswire. These public relations (PR) corporations allow you to publish press releases on-line.
These businesses have partnerships with 1000’s of media shops the world over. They use their enormous community to distribute your launch information to a large viewers. You may also schedule press releases on a particular date and time with these platforms.
Suppose you might be launching a digital product like a brand new app or a cool new WordPress plugin. In that case, you need to use platforms like Product Hunt, Indie Hackers, or Indiegogo. These are communities with 1000’s of startup entrepreneurs with pursuits much like yours.
Don’t make it overly promotional when getting ready media property for a press equipment. As a substitute, inform a helpful story for the target market. As an illustration, in the event you’re launching a Shopify plugin, discuss how you might be fixing an current downside for Shopify customers.
A while again, Careerflow did a gentle launch of their AI assistant bot on Product Hunt to drive visitors to their Chrome plugin web page.
We’re so excited to announce that in simply seven days (wow, simply in per week 🎉), we’ll launch our AI assistant for optimizing LinkedIn profiles on Product Hunt. 🥳
Set a reminder ⏰for our upcoming launch on @ProductHunt💯https://t.co/bULTVNxk77 #producthunt #productlaunch pic.twitter.com/YevAdR9Fgz
— Careerflow (@careerflow_ai) December 13, 2022
Discover using a static countdown timer of their Twitter put up. It’s one more reminder that countdown timers work nice for conversions. That’s as a result of they use shortage ways to pique folks’s curiosity for an upcoming launch.
Different Helpful Pre-Launch Advertising Tricks to Think about
Construct Suspense Across the Launch
In case you’d like some free publicity, dropping small hints a couple of weeks earlier than your launch can ship your viewers right into a frenzy. To do that, launch imprecise particulars about your product, whether or not it’s via your e-mail publication or social media.
Keep in mind, by no means share full spoilers. Simply give them sufficient to need extra.
As soon as once more, right here’s an instance from Elon Musk. He used X (previously Twitter) to share tidbits about an upcoming automobile launch with out revealing its title.
Skill to stream YouTube & Netflix when automotive is stopped coming to your Tesla quickly! Has an amazingly immersive, cinematic really feel because of the cozy seats & encompass sound audio.
— Elon Musk (@elonmusk) July 27, 2019
Collaborate with Influencers and Bloggers
Roping in influencers and bloggers in your area of interest can have a big impact in your product launch. Influencer advertising and marketing can enhance model consciousness (89%), model popularity (87%), and buyer loyalty (87%).
You will get influencers to advertise your product launch for an affiliate fee. Or, you possibly can construct partnerships the place they allow you to out and exhibit your product to their viewers.
Both approach, if they’ve a big following base and put in a good evaluation, the thrill in your product can unfold far and huge.
Run Giveaway Contests
Working giveaway contests provides your prospects one thing to be enthusiastic about earlier than the launch. Asserting a giveaway contest in your coming quickly web page or social media pages helps drive visitors to your web site.
RafflePress is the very best WordPress plugin that allows you to run profitable giveaways in your product pre-launch. With RafflePress, you possibly can decide from a number of templates and simply launch a giveaway contest in your web site.
This contains operating giveaways on a coming quickly web page when the product growth remains to be underway. With a pre-launch giveaway contest, you don’t have to attend till the launch to begin advertising and marketing your product.
Right here’s an instance of a giveaway web page instance designed on RafflePress for a coming quickly web page:
And there you might have it! Now you might have every little thing it’s essential create a profitable pre-launch advertising and marketing marketing campaign.
The Finest Day to Begin a Pre-Launch Marketing campaign Is Right now
The times main as much as the launch days are thrilling. In case you leverage the fitting advertising and marketing channels, prospects will flood your website and be part of your e-mail checklist.
However so that you can have a very profitable product launch, you want a considerate pre-launch advertising and marketing plan. The important thing to attaining this success is beginning early.
Start by placing collectively the pre-launch advertising and marketing suggestions mentioned on this put up. And if you have already got a touchdown web page design, create a 2-step optin type for guests to affix your e-mail checklist.
Wish to see how simple it’s to create a brand new launching quickly sign-up type? Get began with OptinMonster right this moment!
Create a Launching Quickly Popup
Hello, I am a author and content material marketer with 10+ years of expertise. Over time, I’ve helped a number of B2B SaaS manufacturers develop their on-line presence and get extra prospects. At OptinMonster, I write about all issues advertising and marketing — starting from how-to guides to the best-of instruments that will help you enhance your e-mail advertising and marketing, lead technology, and web site conversion campaigns.
