If Your Competitors Does It, Cease Doing It Proper Away
In case your competitors does it, cease doing it straight away. It’s a fairly simple Sandler rule right here, however it’s essential as a result of it’s important to differentiate your self from the competitors all through the gross sales course of.
If all people says they’ve nice customer support, if all people says they’re a terrific worth for the value, then the customer has no concept how to decide on between the 2.
You need to zig when all people else is zagging to present you a greater probability at making the sale.
Talk about this rule along with your gross sales staff and take into consideration how one can apply it in your gross sales course of. Discover the ebook, How To Promote To The Trendy Purchaser, at Amazon or store.sandler.com and subscribe to our channel, Sandler Worldwide, for the remainder of the Sandler Guidelines!
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