So, you’ve simply launched your new app and really feel fairly good about it. That’s nice! However in fact, your work is much from over. When you launch, you even have to advertise and construct a following to provide that app the very best shot at being profitable.
Individuals must be enthusiastic about studying extra about your app and, ideally, resolve to make use of it. And for that, you want to construct a flawless inbound advertising expertise that entices curious folks into outright downloading it. That’s the place movies are available in.
Whether or not we’re speaking about an app, a automotive, or a toothbrush, compelling product movies can do wonders to point out off what makes your app distinctive and beneficial. However earlier than you go about making one, you need to perceive the ins and outs of video advertising for apps.
Fortunate for you, that’s what this piece is all about! Preserve studying, and by the point you might be performed, you’ll be effectively in your method to making a video that makes your app irresistible!
What makes movies the right medium to advertise your app?
All issues being equal, the easiest way to advertise your app is by displaying folks what it might do in compelling methods, and that’s exactly what app video can do. Nevertheless, in a extra particular sense, there are three key facets that make advertising movies an ideal match for app promotion methods:
1. Video makes it straightforward to inform a compelling story
Movies are a terrific medium to inform a narrative that captures your viewers’s curiosity. From speaking about what your app is, what it does, and why it’s important, a terrific app video permits your potential clients to study extra about what your app can do for them by way of a narrative they will relate to.
2. Video content material conjures up belief
If you happen to give you skilled, broadcast-quality footage, each your model and app will seem polished and reliable–particularly in the event you’re promoting one thing like software program or a service that advantages from high-quality graphics and visible explanations.
3. They routinely garner extra consideration than the alternate options
By no matter metric you measure, video content material has been proven to ship greater ranges of engagement than different types of content material, which suggests individuals are extra prone to share it. Contemplate that a terrific app video isn’t restricted to app shops.
You may—and arguably ought to—share it on social media platforms like YouTube and Fb, which (thank God for his or her algorithms) robotically means a better attain and visibility in case you are taking part in your playing cards proper!
So, it’s just about provided that video content material might be your greatest guess if you’re attempting to market your app on-line. Nevertheless, that assumes you might be creating a sort of selling video that synergizes effectively with any such product!
Three varieties of advertising movies splendid for promote your new app
If you happen to’re able to create a advertising video to your app, it’s necessary to do not forget that it’s not nearly taking an iPhone and recording some pictures. Or randomly begin creating illustrations and animations so as to add to your demo video.
A genuinely efficient app video must be designed from the bottom as much as fulfill a selected advertising objective whereas it piques viewers’ curiosity sufficient to get a obtain. Listed here are the three approaches that are likely to ship the very best outcomes.
1. Telling your app’s story with explainer movies
More often than not, your advertising video will primarily present the primary impression you’ll make in your viewers. That’s why, when attempting to get extra eyeballs in your app obtain web page, generally your greatest guess is speaking your model and app’s story and character. Setting the tone for all different future interactions with potential early adopters.
There are just a few different codecs that mix storytelling and product promotion as successfully as a absolutely personalized explainer video can. These quick items use a fascinating narrative system to inform a story that grabs folks’s—how your app got here to be, the folks behind it, and the objective it fulfills—and seamlessly prompts them to take motion.
Do needless to say in the case of explainers, customization and uniqueness are as essential because the story you need to inform. For instance, in the event you’re attempting to promote an app that’s all about partying, you’ll need to make use of common tunes, evocative visuals, and pleased crowds in your video. One thing that might look very completely different in case your app supplied a revolutionary workplace administration answer.
The important thing with these movies is tailoring them to the kind of vibe you need potential downloaders to get when serious about your app and weaving it round all of the related info you want to talk.
Doing so will create an emotional connection together with your viewers and provides rise to ‘feel-good’ feelings each time they consider your app. That, in flip, will increase model consciousness, loyalty, and relatability, and makes it extra probably that they’ll observe by way of with no matter CTA you connect on the finish. Or at the least get them to probe additional into your app and what it offers.
2. Highlighting your app’s core advantages successfully with product movies
One of the crucial essential facets of making a advertising video is bringing your standout options and advantages to life. By doing so, you may assist your viewers perceive precisely why they need to use your app and, perhaps extra importantly, why obtain yours as a substitute of the competitors.
A straight-up product video constructed round your app’s key options tends to be splendid for that. This sort of video highlights what makes your product (on this case, your app) distinctive and the way it affords one thing higher than the alternate options.
By way of app-specific product movies, strive specializing in the ache factors your potential clients may face and the way your app will assist resolve these issues. Quite a lot of the time, simply displaying them how well-suited your app is for his or her wants is all it takes for them to be hooked.
Now, there are two main methods you’ll need to method that objective: you may both do that by way of a digital tour of your app’s options or by demonstrating a real-life state of affairs of how your app makes folks’s lives a lot simpler.
Seeing it in motion is prone to persuade your viewers that the app might be useful to them, rising their belief and loyalty. Showcasing your app’s options goes a great distance for extra technically-oriented customers or to draw folks to apps that deal with very particular issues with punctual options. In any case, the character of your app and the service it offers ought to be your tenet by way of which might fit your app wants higher.
3. Demonstrating the workings of your app with how-to movies
Now, generally your viewers will already know what your app is and what objective it fulfills as effectively. However then comes the daunting activity of determining use it, particularly if it’s on the extra technical facet of issues.
For these varieties of apps (and potential downloaders), you want to give viewers a slight nudge by convincing them that your app isn’t as intimidating as they could suppose and present it’s value investing their time into.
Right here’s the place the how-to video type is available in.
These movies merely present a step-by-step visible demonstration of how your app works, which frequently does the trick in overcoming the challenges we talked about earlier than.
Consider how-tos as content material advertising guides that showcase the workings of your app–from launching it to executing key options potential downloaders would care about. It will give viewers an concept of what they’d expertise in the event that they used your product personally, making it extra relatable.
It additionally reveals them how straightforward it’s to make use of regardless of having no prior data. This makes your app extra interesting and simpler for potential customers who is perhaps cautious about attempting new software program merchandise on the market available in the market at this time.
From constructing model consciousness to convincing your viewers to take motion, various kinds of app movies can play an important position in every stage. However after getting developed a chunk that matches each your app wants and your advertising technique’s targets, you want to leverage that content material successfully.
Getting essentially the most out of your app’s video on the most well-liked obtain platforms
So, you’ve discovered what sort of video you’ll be making, in addition to the kind of content material that may go inside it. Now, let’s take a fast have a look at the completely different channels your app’s video will go up on and navigate them to get the very best outcomes: app shops and social media platforms.
1. Google Play Retailer
First, Google Play lets you add your video proper in your app’s profile, which suggests anybody who clicks in your app has the choice to look at your video. However, to your video to be hosted on the Google Play Retailer, you have to first add it to YouTube earlier than embedding it onto your app’s profile.
Now, this helps as a result of any views you get in your video by way of your app’s profile will rely as a view on YouTube. This implies an improved rating, which suggests extra visibility!
Tips for Play Retailer:
- Make language-specific movies since Google Play will robotically present your goal buyer from a non-English-speaking space the video of their native language.
- Your preview could be 30-120 seconds lengthy.
- Disable adverts to your video to be proven on Google Play. Right here’s how.
- Don’t use age-restricted movies.
- Create your video in panorama mode slightly than portrait mode.
2. iOS App Retailer
Similar to the Google Play Retailer, the App Retailer permits your video to be added to your app’s profile as a preview, which you have to add individually.
Movies on the app retailer will play robotically on mute as soon as somebody opens the app’s profile, which underscores the significance of two issues: The necessity to make a video that folks can observe even with out sound and the significance of a powerful opening that hooks potential downloaders from the get-go.
Tips for App Retailer:
- You may add as much as 3 movies per localization in .mov, .m4v, or .mp4 format.
- Your preview can’t be over 30 seconds lengthy.
- You may solely use captured footage of the app itself.
- Your video shouldn’t appear like an advert.
- The preview must be device-specific, which suggests the identical preview gained’t go up on the iPad and on the iPhone.
3. Fb Adverts
Alongside AI automation, social media adverts have develop into a staple of most advertising methods, given their spike in impressions, leads, and model visibility over the previous two years. And if you wish to take your app’s publicity to the following degree, the Fb adverts platform is usually a great spot to go.
Fb adverts current an array of promoting choices to get essentially the most optimum outcomes, reminiscent of demographics, analytics, and so forth. It additionally shows adverts on Instagram because the two corporations function below the identical umbrella! Leveraging this is able to solely assist additional your app by making it seen to extra folks.
Tips for Fb Adverts:
- File sort: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
- Video settings: H.264 compression, sq. pixels, mounted body price, progressive scan, and stereo AAC audio compression at 128 kbps+
- Decision: At the least 1080 x 1080 pixels
- Video captions: Non-compulsory, however beneficial
- Video sound: Non-compulsory, however beneficial
It’s your flip
We’ve coated the fundamentals of what you want to do to make a video that not solely stands out but additionally works successfully primarily based in your technique. Now, all that’s left to do is so that you can get began on making one.
Comply with our above ideas and make your video as fascinating as you may—there’ll be a excessive likelihood you’ve discovered the recipe for fulfillment 😉
