Have a B2C enterprise?
As we speak we’re going to share B2C gross sales methods that may enable you to develop it sooner than you ever thought attainable!
Why the Worth Ladder Gross sales Funnel Is the Greatest Method to Promote Something On-line
We consider that the best approach to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!).
This gross sales funnel has 4 levels:
- Bait. You provide the potential buyer your lead magnet in trade for his or her e mail tackle.
- Frontend. You provide the potential buyer your least costly and least helpful services or products.
- Center. You provide the client a dearer and extra helpful services or products.
- Backend. You provide the client your costliest and most precious services or products.
Ideally, you additionally provide a continuity program of some type, that means, a subscription product that generates recurring income.
We additionally advocate including downsells, upsells, and cross-sells to those core affords in an effort to maximize your income.
So the primary concept right here is that this:
As an alternative of driving site visitors on to your web site or gross sales web page, you drive it to your lead magnet touchdown web page and convert these guests into e mail subscribers.
Then, upon getting their e mail addresses, you pitch your services to them through e mail and drive site visitors out of your e mail listing to your gross sales pages.
The rationale why this gross sales funnel works so effectively is that it permits you to:
- Begin the connection with that individual by providing free worth.
- Nurture that relationship by persevering with to supply free worth through e mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
How you can Construct a Worth Ladder Gross sales Funnel for Your B2C Enterprise
Okay, so now you perceive the final concept of the Worth Ladder gross sales funnel, however how are you going to construct one on your B2C enterprise?
Step #1: Create a Tremendous Useful Lead Magnet
A lead magnet is a freebie that you just provide to the potential buyer in trade for his or her e mail tackle.
It may be something that they will both obtain to their gadget or entry on-line:
- A voucher.
- An e book.
- A video class.
- A video course.
- An e mail course.
…and so forth.
Alex Hormozi, an entrepreneur who reached $100M+ internet price by his early 30s, argues {that a} lead magnet ought to present an entire answer to a narrowly outlined drawback.
That is vital as a result of in the event you give somebody an entire answer and so they implement it, they’ll get worth out of it. This builds belief.
In the meantime, in the event you give somebody an incomplete answer, they gained’t be capable of implement it as a result of it’s incomplete. Consequently, they gained’t get worth out of it. This damages belief.
So establish an issue that your potential clients are battling after which give them an entire answer without spending a dime!
Alex shares his 7-step course of for creating an efficient lead magnet on this video:
Step #2: Create a Touchdown Web page for Your Lead Magnet
Additionally, you will want a touchdown web page on your lead magnet. That is the web page that you may be driving site visitors to with the advertising and marketing methods that we’re going to talk about later on this article.
A squeeze web page, which is probably the most primary kind of touchdown web page characterised by being only one display screen lengthy, might be your finest guess.
We advocate utilizing one of many confirmed, high-converting squeeze web page templates from the ClickFunnels 2.0 template library!
Step #3: Create an Irresistible Frontend Provide
Whereas you should use an present services or products as your frontend provide, we advocate creating a brand new product designed particularly for the aim of changing leads into paying clients.
Listed here are three suggestions that may enable you to make your frontend provide irresistible:
- Make it an e book. This is applicable no matter whether or not you promote providers, digital merchandise, or bodily merchandise.
- Worth it at $7. This value level shouldn’t be low sufficient to make the potential buyer query the standard of your frontend provide but additionally not excessive sufficient to make them cease and suppose twice earlier than shopping for.
- Take away all monetary threat by offering an unconditional, no-questions-asked 30-day money-back assure. This ensures that the potential buyer doesn’t have something to lose by trying out your frontend provide. Worst-case state of affairs, they’ll merely get a refund!
That manner, your frontend provide will probably be accessible instantly, cheap sufficient to purchase with out considering, and are available with none monetary threat. Preferrred impulse buy!
One thing to bear in mind right here is that after you exchange a lead right into a paying buyer with a $7 e book, it turns into a lot simpler to promote them your dearer services.
So don’t get hung up on the low value level. Do not forget that the aim of your frontend provide isn’t to make you a great deal of cash, it’s to transform leads into paying clients. The true cash is within the Center and Backend levels of the Worth Ladder!
Step #4: Create a Gross sales Web page for Your Frontend Provide
Additionally, you will want a gross sales web page on your frontend provide.
ClickFunnels 2.0 template library options confirmed, high-converting gross sales web page templates. No matter it’s that you just promote, we’re assured that one can find an appropriate template for it!
As for gross sales web page copywriting, listed here are among the fundamentals that you could get proper in order for you your gross sales web page to transform:
- Headline. Your headline ought to convey the worth of your frontend provide. How will it make the potential buyer’s life higher? Lead with that.
- Physique copy. Enchantment to the emotional consumers first with emotion-driven copy, then to the logical consumers with benefit-driven copy, and eventually to the fearful consumers with scarcity-driven copy.
- Social proof. Present as a lot social proof as you possibly can within the type of buyer testimonials, endorsements from well-known folks, and “As Seen On” media badges.
- Name to motion. Use offer-specific call-to-action button copy (e.g. “YES! I Need [Your Frontend Offer]”) as an alternative of generic copy (e.g. “Purchase Now”).
- 30-day money-back assure. Guarantee that your money-back assure is defined clearly and is featured prominently subsequent to the call-to-action button. It ought to be inconceivable to overlook!
There’s rather more to gross sales web page copywriting than that however sadly, we are able to’t adequately cowl this topic on this article as a result of area limitations.
However if you wish to discover ways to write copy that converts, we extremely advocate our good friend Jim Edwards’ e-book “Copywriting Secrets and techniques”. You may get it for FREE. All Jim asks is that you just cowl the transport!
Get “Copywriting Secrets and techniques” for FREE!
Step #5: Create an Upsell and a Cross-Promote
Whereas it’s not strictly vital, we do advocate including an upsell and a cross-sell to your frontend provide.
An upsell is an improve on the provide that the potential buyer has already accepted, the basic instance being McDonald’s notorious “Would you prefer to supersize that?”.
A straightforward approach to create an upsell for a $7 e book is to supply an e book + print e-book + audiobook bundle.
A cross-sell is a services or products that’s complementary to the provide that the potential buyer has already accepted, the basic instance being McDonald’s well-known “Would you want fries with that?”.
So take into consideration what would complement your $7 e book after which promote that as a cross-sell. Ideally, it ought to be one thing that may assist the client implement what they discovered. Software program, providers, and personal consultations can all work effectively as cross-sells.
Step #6: Create a Six-Electronic mail Welcome Sequence
We don’t advocate hitting the potential buyer with a gross sales pitch the second you get their e mail tackle. You haven’t constructed sufficient belief but!
Ship them this six-email welcome sequence as an alternative:
- Electronic mail #1: Who Are You? Introduce your self to the brand new subscriber.
- Electronic mail #2: The place Did You Come From? Share your origin story. How did you come to do what you do now?
- Electronic mail #3: What Do You Do? Clarify in additional element what it’s that you just do.
- Electronic mail #4: How Did You Achieve This Experience? Clarify what makes you certified to do what you do. Share related expertise, credentials, and accomplishments.
- Electronic mail #5: Who Do You Do This For? Clarify who your dream clients are + share a case research on the way you helped such an individual get the outcomes that they wished.
- Electronic mail #6: How Can You Do It For Me? Pitch your frontend provide and supply a hyperlink to its gross sales web page.
We advocate utilizing the Hook, Story, Provide copywriting framework that we use in our personal emails:
- Hook. Seize the potential buyer’s consideration with a compelling topic line.
- Story. Inform them a charming story that resonates with them on an emotional degree.
- Provide. Transition from the story to your gross sales pitch and finish the e-mail with the decision to motion.
Right here’s how Jim Edwards, our good friend and the creator of the beforehand talked about e-book “Copywriting Secrets and techniques”, explains this framework:
You wish to finish emails #1-5 by asking a query and inspiring the potential buyer to hit the reply button and allow you to know what they suppose. It will enable you to create extra belief, particularly in the event you reply to their emails.
Then finish e mail #6 by encouraging the potential buyer to purchase your frontend provide and offering a hyperlink to its gross sales web page. It might probably both be a hyperlink or a name to motion button.
How you can Drive Site visitors to Your Worth Ladder Gross sales Funnel
Okay, so now that you’ve got your gross sales funnel, it’s time to begin driving site visitors to it.
Listed here are three efficient advertising and marketing methods that may enable you to do this:
B2C Advertising and marketing Technique #1: Social Media Advertising and marketing
Social media advertising and marketing is the most effective place to begin if don’t have a lot of a advertising and marketing finances to talk of.
Whereas each social media platform has its personal peculiarities, the final technique of constructing a social media following stays the identical throughout all of them:
- Create a content material schedule that you may sustain with indefinitely.
- Decide to that content material schedule and cling to it religiously. You’ll be able to produce content material in batches after which use social media scheduling instruments like Buffer or MeetEdgar to schedule and publish it.
- Be sure that every piece of content material that you just publish supplies worth to your followers.
- Use your social media to advertise your lead magnet however don’t be obnoxious about it. Offering worth to your followers ought to be the primary focus.
- Work together together with your followers. Ideally, you wish to reply to every remark, tweet, and reply that you just get.
We advocate beginning with one platform and specializing in it solely for a minimum of 18 months.
This could provide you with sufficient time to be taught the ropes, develop workflows, and streamline the method.
You’ll in all probability additionally begin gaining momentum and rising your following will turn into simpler.
Increasing to different platforms earlier than you attain that “escape velocity” level could also be unwise as a result of it’s troublesome to battle a number of uphill battles unexpectedly. Remember the fact that spreading your self too skinny will solely halt your progress!
B2C Advertising and marketing Technique #2: Paid Promoting
Paid promoting is the most effective place to begin you probably have a stable advertising and marketing finances and might afford to burn cash on advertisements till you get it proper. It’ll take some trial and error!
All main social media platforms mean you can run advertisements so select the one which makes probably the most sense for what you are promoting, arrange a marketing campaign designed to advertise your lead magnet, and begin working it with a small day by day finances.
As soon as you determine how one can run advertisements profitably, you possibly can start scaling your marketing campaign by regularly growing its finances.
Then, upon getting streamlined your marketing campaign on that platform, you can begin increasing to different platforms utilizing the identical method.
B2C Advertising and marketing Technique #3: Influencer Advertising and marketing
Influencer advertising and marketing may be price experimenting with on prime of paid promoting you probably have the cash for it.
Establish promising micro (1k to 10k followers) and nano-influencers (10k to 50k followers) in your area of interest, attain out to them, and agree on three shoutouts selling your lead magnet.
These shoutouts ought to be unfold out over the course of three months at a frequency of 1 shoutout monthly.
Ensure to present every influencer a particular hyperlink in an effort to see precisely how a lot site visitors they’re driving to your lead magnet touchdown web page.
Then take a look at the conversion charges for that site visitors. What share of these guests transformed into leads after which into paying clients?
Do the maths and see if it is smart to proceed working with these influencers. Ideally, you wish to develop ongoing partnerships with a number of influencers who can assist you reliably generate high-quality leads.
Construct Your First Gross sales Funnel In Simply 5 Days!
Let’s maintain it actual:
Constructing a gross sales funnel from scratch can seem to be a frightening process.
That’s why we created our 5 Day Lead Problem the place Russell walks you thru it step-by-step.
You’ll:
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Arrange a six-email welcome sequence.
…and launch your funnel in simply 5 days!
So don’t hesitate. Take motion now. It might probably change your life!
Be a part of Our 5 Day Problem As we speak!
P.S. This problem is totally FREE!
