CBRE
Now One Quantity Does It All
CBRE touts its unified helpline with a memorable quantity and video
In a transformative transfer to boost worker assist, CBRE, a world chief in actual property companies, has been named a winner in Ragan’s Video, Visible & Digital Award for its “888 CBRE NOW” marketing campaign within the Explainer/Tutorial Video class.
Amid fast progress and an inflow of latest staff, CBRE discovered that it wanted a crucial replace. Years earlier, the group had designed and distributed a useful pocket card that listed a variety of helpline numbers. However as these numbers modified and the wants of the worker inhabitants expanded and developed, the playing cards turned unhelpful and outdated.
CBRE’s Chief Threat Officer, Laurence “Larry” Midler, pitched an answer: To create a single assist quantity that anybody may name to seek out out what they wanted to know, from tech assist to advantages info.
The outcome was 888-CBRE-NOW, which consolidated worker assist into one easy, memorable quantity.
The mission aimed to streamline and modernize worker help whereas making it extra accessible was accompanied by a video marketing campaign to lift consciousness and adoption.
Launched in March 2023 by CBRE’s company communications group, the marketing campaign’s centerpiece was an interesting 30-second explainer video, strategically designed to achieve CBRE’s numerous workforce throughout numerous office settings. The modern strategy communicated the technical particulars of the helpline consolidation and mirrored CBRE’s dedication to variety and inclusion, contemplating components resembling race, gender, talent set, financial class and accessibility for the visually impaired.
The tagline, “Now, one quantity does all of it,” succinctly captured the message, emphasizing the simplicity and effectivity of the helpline. To maximise visibility, the marketing campaign strategically positioned adverts throughout digital channels and integrated key communications instruments like media partitions, screensavers and weekly newsletters.
The success of the marketing campaign is obvious within the metrics. The explainer video, hosted on CBRE’s Intranet and Microsoft Groups/Connections web page, garnered 1000’s of views inside the first few months and continues to be a priceless useful resource six months later. Greater than 4,400 calls have been made to the consolidated helpline, indicating widespread consciousness and adoption amongst CBRE staff.
Management lauded the video, calling it “energetic and impactful.” Senior Artistic Specialist Anissa Corirossi acquired accolades for the video’s excellent manufacturing. The “888-CBRE-NOW” marketing campaign now stands as a benchmark for high-quality and efficient explainer video campaigns inside CBRE’s Company Communications division.
CBRE’s modern strategy to inside communication and worker assist, coupled with the measurable impression on helpline utilization, makes it a deserving winner in Ragan’s Video, Visible & Digital Awards. This marketing campaign exemplifies CBRE’s dedication to enhancing processes for its staff and fostering a extra related and accessible office.
Congratulations to CBRE on this well-deserved recognition!
