Monday, January 15, 2024
HomeBrandingMercedes-Benz To Construct Luxurious Residential Skyscraper in Dubai

Mercedes-Benz To Construct Luxurious Residential Skyscraper in Dubai


Luxurious automotive firm Mercedes-Benz is constructing its first residential tower in Dubai. The groundbreaking venture, dubbed Mercedes-Benz Locations, is the corporate’s first real-estate branded venture and is in partnership with certainly one of Dubai’s main builders, Binghatti Properties.

Picture supply Binghatti Properties

In The Coronary heart Dubai’s Downtown

The unique residential tower will likely be in-built Downtown Dubai, surrounded by the Dubai Mall and Museum of the Future, with an overlooking view of the long-lasting Burj Khalifa. 

Hovering to a peak of 341 metres and 65 storeys, its state-of-the-art structure is about to redefine the already exceptional Downtown Dubai skyline. 

Ardour for Iconic Design & Innovation

The partnership between Mercedens-Benz and Binghatti is a visionary enterprise enterprise introduced collectively by a shared ardour for iconic design and innovation. 

Britta Seeger, Member of the Board of Administration Mercedes-Benz Group AG, Advertising & Gross sales, shared: “With Mercedes-Benz Locations in Dubai, we’re going past automotive to create excellent model moments. With their a few years of expertise in real-estate growth, Binghatti is the perfect companion for us. Our intention with our first branded, actual property residential tower is to create new, fascinating grounds that inherit our model’s DNA and provides our clients a spot to reach, unwind and are available house to.”

Timeless Design & Buyer-Centred Strategy

As this partnership merges the world of actual property and automotive brilliance, it goals to set new requirements in luxurious design and dwelling. 

The design philosophy of Mercedes-Benz, revolving round ‘Sensual Purity’, is a driving drive behind the venture’s structure, ‘creating timeless and delightful areas in an oasis of serenity and purity’. 

On high of that, the principle focus of the Mercedes-Benz Locations is making a customer-centred method that locations the wants of future residents on the forefront of the expertise. 

Moreover, the deluxe residence tower goals to redefine city dwelling and embody refined innovation by combining sensible house applied sciences with clever mobility options. 

It is going to additionally set a brand new benchmark for clever dwelling by inserting neighborhood and mobility at its core.  

Mercedes-Benz and Binghatti’s partnership on the luxurious residence venture, Mercedes-Benz Locations in Dubai, signifies the epitome of modernistic luxurious dwelling. 

The collaboration will start with a launch occasion in Dubai on January twenty fourth, 2024. Additional particulars in regards to the venture will likely be introduced quickly. 

Binghatti is a famend property growth firm, and has ventured with different esteemed manufacturers like luxurious watchmaker and jewelry model Jacob & Co. on its first-ever skyscraper.  



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