There’s nothing like a shiny new yr of potentialities to encourage content material creation — and a wide-open social media calendar to go together with it.
Now, don’t let all these open slots intimidate you. A good way to kickstart your 2024 content material batch is to notice down all of the yr’s essential official (and goofy, unofficial) holidays. Even if you happen to slot them into your social calendar as a placeholder, you’re heading in the right direction for now.
Doing so is crucial for 2 causes:
- It’s a good way to encourage contemporary social media content material concepts and enjoyable or significant methods to attach along with your target market.
- You’ll concentrate on instances which will imply much less lively time on-line on your viewers, just like the summer time holidays or Thanksgiving within the U.S. (The very last thing you wish to do is neglect a nationwide vacation and have your essential launch announcement exit then — and fall flat.)
This checklist is fairly complete for people with a U.S. or international viewers, but when your goal market is predicated in a selected nation or area, I’d advocate supplementing this checklist with native nationwide holidays, too.
On all of the enjoyable, foolish “nationwide” days: most of those will not be government-official holidays — lots of them are leftover from intelligent advertising campaigns of years passed by — and the nationwide typically refers back to the U.S. market. Nevertheless, if there’s one which particularly applies to your area of interest as a creator or model, it could possibly be value tapping into!
Once more, this checklist is complete however not exhaustive. In case you don’t spot one on this checklist that ties into your area of interest, it’s additionally value doing some research right here. There are millions of these enjoyable nationwide celebrations on the market — there’s nearly actually the proper one for you, too.
Beneath is the checklist of all of the dates to bookmark in your social media calendar for 2024 (plus some additional context and concepts on a number of for every month).
January 2024
January month-to-month themes + occasions
- Dry January
- Nationwide Mentoring Month
- Nationwide Slavery and Human Trafficking Prevention Month
- Paris Style Week (16 January – 21 January)
January 1: New Yr’s Day
January 7: Golden Globe Awards
Awards season 2024 has already kicked off with the Golden Globe Awards, and — if it is smart on your model to faucet into popular culture developments — it’s value taking note of.
With out fail, awards season will set off a tidal wave of memes, GIFs, hashtags, and inside jokes that supply a good way to attach along with your viewers. Whether or not it’s hopping on a meme-worthy second like Dunkin’ Donuts did with Ben Affleck’s seemingly tiresome Grammy’s expertise or a delicate nod to the pink carpet like Fenty Magnificence in 2023, the entire main awards exhibits are value following (on social that’s).
we can be there for him within the morning, that’s for certain🫶
— Dunkin’ (@dunkindonuts) February 6, 2023
In case you missed the boat for the Globes, worry not — the Grammys, Emmys, BAFTAs, SAGs, Oscars, and Canne’s Movie Competition are nonetheless to return.
January 8: Clear Off Your Desk Day
January 11: Human Trafficking Consciousness Day
January 14: Costume Up Your Pet Day
January 15: Martin Luther King Jr. Day (U.S.)
January 15: Emmys ceremony (rescheduled from September 2023)
January 16: Paris Style Week begins
January 17: Buyer Service Day
January 18: Get to Know Your Clients Day
January 19: Nationwide Popcorn Day
January 20: Nationwide Cheese Lover’s Day
January 21: Nationwide Hugging Day
January 23: Nationwide Pie Day
January 24: Nationwide Praise Day
January 27: Worldwide Chocolate Cake Day
January 29: Nationwide Puzzle Day
January 31: Grammy Awards
February 2024
February month-to-month themes + occasions
- Nationwide Black Historical past Month (USA)
- LGBT+ Historical past Month (UK)
- New York Style Week (February 9 – 14)
- London Style Week (February 16 – 20)
- Milan Style Week (February 20 – 26)
February 2: Groundhog Day
February 4: World Most cancers Day
February 4: Grammy Awards ceremony
February 9: New York Style Week begins
February 9: Nationwide Pizza Day
February 10: Chinese language New Yr
February 11: Tremendous Bowl LVIII
Whether or not or not your viewers is predicated within the U.S. or loves American soccer, Tremendous Bowl Sunday is one other annual occasion to regulate for social media developments.
Like awards season, the Tremendous Bowl will dominate socials within the U.S. and plenty of different international locations — unsurprising, with a record-breaking 113.06 million views within the States and an additional 56 million in the remainder of the world. The legendary half-time efficiency’s mixed star and model energy might have one thing to do with this. In recent times, celebrities like Rihanna, Beyonce, Madonna, Prince, and extra have graced the stage.
If that doesn’t persuade you… Taylor Swift could be within the field this yr.
February 13: Shrove Tuesday (Pancake Day)
February 14: Valentine’s Day
February 16: London Style Week begins
February 17: Random Act of Kindness Day
February 18: BAFTA (British Academy of Movie and Tv Arts) Awards ceremony
February 18: Nationwide Drink Wine Day
February 19: Presidents’ Day
February 20: Milan Style Week begins
February 24: SAG (Display screen Actors Guild) Awards ceremony
February 28: Nationwide Pancake Day
February 29: Leap Yr Day
February twenty ninth? Nope, I didn’t make a mistake — 2024 is a bissextile year, which implies it’s three hundred and sixty six days lengthy. This phenomenon happens roughly each 4 years to account for the ‘additional’ time it takes for the Earth to revolve across the solar (one year, 5 hours, 48 minutes, and 46 seconds, or 365.2422 days, in keeping with NASA) in order that our seasons don’t fall out of sync with the calendar.
There’ll undoubtedly be some intelligent methods to mark this uncommon day on social media — you possibly can want all of the seemingly ageless ‘leaplings’ (these born on February 29) their first actual completely satisfied birthday in 4 years, supply a one-day-only sale, or give you inventive methods on your followers to benefit from their ‘additional’ day.
March 2024
March month-to-month themes + occasions
- Ladies’s Historical past Month
- American Crimson Cross Month
- Ramadan: March 10 – April 9
March 1: Nationwide Day of Unplugging
March 2: Learn Throughout America Day
March 4: Nationwide GramMarch Day
March 8: Worldwide Ladies’s Day
Yearly, Worldwide Ladies’s Day — a world day celebrating girls’s social, financial, cultural, and political achievements — has a selected theme. In 2024, it’s #InspireInclusion. The intention is “to collectively forge a extra inclusive world for ladies,” in keeping with the IWD website.
“Once we encourage others to grasp and worth girls’s inclusion, we forge a greater world. And when girls themselves are impressed to be included, there is a sense of belonging, relevance, and empowerment.”
The location is a wonderful useful resource for concepts on celebrating this essential worldwide day, from selling girls and ladies’ inventive and creative expertise, to supporting girls and ladies in management. Control the IWD Instagram, LinkedIn, and X accounts for inspiration — they amplify others who’ve already launched their #InspireInclusion and #IWD2024 campaigns.
March 9: World Kidney Day
March 10: Mom’s Day (U.Okay.)
March 10: The Academy Awards
March 11: Nationwide Napping Day
March 13: Nationwide K9 Veterans Day
March 15: World Shopper Rights Day
March 16: Freedom of Data Day
March 17: St. Patrick’s Day
March 19: Nationwide Let’s Chortle Day
March 20: Worldwide Day of Happiness
March 21: World Poetry Day
March 22: World Water Day
March 23: Earth Hour
This worldwide motion organized by the World Wildlife Fund (WWF) calls on properties and companies to show off non-essential lights from 8:30 p.m. to 9:30 p.m. (native time) to represent dedication to the earth.
“By doing so, this hour can shine an unmissable international highlight on nature loss and local weather change and the necessity to work collectively to safe a brighter future for folks and the planet,” the group says.
It’s a robust, unifying occasion and a possibility for creators and types to showcase their model values by going above and past the one-hour blackout. Right here’s an instance by Starbucks India, who spotlighted their local weather initiatives on the day in 2020, and Pizza Hut Hong Kong, who “went darkish” on social media to mark the event in 2022.
March 23: Nationwide Pet Day
March 24: Nationwide Cocktail Day
March 25: Worldwide Waffle Day
That is one enjoyable day that goes past a intelligent advertising marketing campaign — Waffle Day really stems from the Feast of the Annunciation or Our Woman’s Day, a day within the Christian faith that celebrates the go to of the archangel Gabriel to the Virgin Mary.
The spiritual celebration advanced into what is named Waffle Day in Sweden, Norway, and Denmark as a result of the Swedish Vårfrudagen (Our Woman’s Day) sounds lots like våffeldagen (waffle day). Over time, Swedes started calling it Waffle Day and celebrating by consuming waffles.
The event is now marked globally (largely by waffle restaurant chains), although the U.S. celebrates its Nationwide Waffle Day to commemorate the date of a U.S. patent on a waffle iron on August 24.
March 27: World Theatre Day
March 29: Good Friday
March 30: Docs’ Day
March 31: Easter
April 2024
April month-to-month themes + occasions
- Stress Consciousness Month
- Nationwide Poetry Month
April 1: April Fools’ Day
That is your signal to not imagine all the pieces (or something…) you learn on-line right now. This vacation is usually marked by manufacturers with tongue-in-cheek campaigns, however I’d argue it may be considerably tiresome. In case you’re going to lean into it, you’ll want to put some actual thought into your pranks.
Some headline-grabbing examples from 2023 embrace Tic tac and Nutella’s Nutella-flavored mints formed like tiny jars of chocolate unfold, McDonald’s McNugget Boots, and Tinder’s press launch asserting a ban on all photographs of males holding fish.
📣Calling all fashionistas 📣
We’ve acquired the will need to have drop of the season.
Unveiling the Huge McNugget Boot, probably the most flavoursome shoe of SS23. Releasing completely by the McDonald’s App this Monday. pic.twitter.com/1hjFuFZOfG
— McDonald’s UK (@McDonaldsUK) April 1, 2023
April 2: Worldwide Reality-Checking Day
April 3: Unbiased Artist Day
April 4: Nationwide Burrito Day
April 6: Nationwide Worker Advantages Day
April 7: World Well being Day
April 8: Nationwide Empanada Day
April 10: Nationwide Siblings Day
April 11: Nationwide Pet Day
April 13: Worldwide Plant Appreciation Day
April 18: Nationwide Train Day
April 21: World Creativity and Innovation Day
April 22: Earth Day
April 23: World E book Day
Might 2024
Might month-to-month themes + occasions
- Nationwide Barbeque Month
- Lupus Consciousness Month
- Cannes Movie Competition (Might 14 – 25)
Might 1: Might Day
Might 2: Child Day
Might 3: Write a Evaluation Day
Might 4: Firefighters’ Memorial Day
Might 4: Star Wars Day
“Might the fourth be with you” — a play on the Star Wars catchphrase, “Might the pressure be with you,” spawned an empire of horrible puns. Tacky although it might be, it’s a good way to faucet into the ability of a universe far, far-off and join with a fandom that spans generations.
Manufacturers with Star Wars-themed merch (of which there are many — suppose Lego, Construct-a-Bear, Fossil, Monopoly, and extra) usually mark the event with particular gross sales and provides.
Might 5: Cinco de Mayo
Might 6: Worldwide No Weight loss program Day
Might 7: Nationwide Lecturers’ Day
Might 9: Europe Day
Might 12: Mom’s Day
Many international locations (together with the U.S., Canada, many of the E.U., Australia, New Zealand, India, China, Japan, the Philippines, and South Africa) rejoice Mom’s Day on the second Sunday in Might (Might twelfth in 2024). Nevertheless, it’s value noting that Mom’s Day is well known on completely different days in numerous areas. Take into account this if you happen to’re speaking to a world viewers — significantly if parenting, motherhood, or an identical theme is certainly one of your content material pillars.
There’s a useful full checklist of Mom’s Day dates world wide right here, must you want them.
Might 14: Cannes Movie Competition kicks off
Might 16: Drawing Day
Might 17: Endangered Species Day
Might 18: World AIDS Vaccine Day
Might 19: Plant One thing Day
Might 20: World Bee Day
Might 21: Nationwide Memo Day
Might 23: Vesak
Vesak, Buddha Jayanti, Buddha Purnima, or Buddha Day, is a very powerful Buddhist pageant of the yr. It’s celebrated in lots of Asian international locations and nationals overseas, the place many will spend the day and even the evening at their native temple. It’s additionally a time for doing good deeds, meditation and reflection, and sharing meals and choices.
Might 24: Nationwide Scavenger Hunt Day
Might 25: Nationwide Wine Day
Might 28: Nationwide Hamburger Day
Might 30: Nationwide Creativity Day
Might 31: World No-Tobacco Day
June 2024
June month-to-month themes + occasions
- Pleasure Month
- Males’s Well being Schooling and Consciousness Month
- U.S., Europe, and U.Okay. summer time holidays (early June – finish July — varies in keeping with area)
- UEFA European Soccer Championship, aka Euro 2024 (June 14 – July 14)
June 1: Summer season holidays
Colleges in lots of elements of the Northern Hemisphere are closed for an prolonged summer time break from June till late July or August. This implies dad and mom will take the chance to get pleasure from time without work with their youngsters, and people with out youngsters will benefit from the hotter climate and be on-line a bit much less.
It’s value noting this time in your content material calendar as it may be a quieter time on-line — it’s in all probability not the most effective interval for essential launches and occasions in case your target market is in these areas.
🌴
June 1: International Day of Mother and father
June 2: American Indian Citizenship Day
June 3: Love Conquers All Day
June 4: Nationwide Cheese Day
June 5: World Surroundings Day
June 7: Nationwide Donut Day
June 8: World Oceans Day
June 14: Flag Day
June 14: Euro 2024 kick-off
June 14: Blood Donor Day
June 16: Father’s Day
Like Mom’s Day, many will rejoice Father’s Day on the third Sunday in June (June sixteenth in 2024), however there are areas wherein this differs. For instance, Australia and New Zealand will mark the event on the primary Sunday in September (the first in 2024), Brazil on the second Sunday of August (the eleventh this yr), and Thailand on December 5 (the birthday of the late king).
June 18: Worldwide Sushi Day
June 19: Juneteenth
Juneteenth Nationwide Independence Day, normally generally known as Juneteenth, is a vacation in the USA to mark the top of slavery on the anniversary of the ultimate enforcement of the Emancipation Proclamation in Texas in 1865, throughout which over 250,000 enslaved Black folks have been declared free. The day was declared a federal vacation in 2021.
It’s essential to notice that Juneteenth — like many different essential dates on this checklist — shouldn’t be seen as a advertising alternative to take advantage of. Disinegnuos manufacturers have been referred to as out for not training what they preach for celebrating the vacation of their advertising supplies whereas having no insurance policies and practices that help Black staff internally or the Black group extra broadly.
“It’s a vacation that marks the top of 200+ years of slavery, bondage, and abuse of African People,” multicultural advertising professional Lizette Williams identified in an interview with Forbes in 2022. “It’s a celebration of resilience — not a advertising second, fastidiously crafted social media publish, or newest African American-targeted innovation drop.”
Somewhat than a performative advertising marketing campaign, Williams suggests diverting these assets. “Assist Black-owned companies or organizations akin to Black Women Code, Loveland Basis, and others to assist in the continual battle for racial justice, equality, and fairness,” she instructed.
June 21: Worldwide Yoga Day
In 2014, Indian Prime Minister Narendra Modi instructed that June twenty first be celebrated as Worldwide Yoga Day in his United Nations Tackle. It acquired a record-breaking 175 nations becoming a member of as co-sponsors and was applied lower than three months later. Since then, the traditional non secular apply, which the UN agreed “gives a holistic method to well being and well-being,” has been celebrated worldwide.
This worldwide day is a flexible one and could possibly be included in your social media plan whether or not your model is health-oriented or not. Carmesa marked the event with a tongue-in-cheek meme in 2022, and Google India indulged in a “large stretch.”
June 21: World Day of Music
June 22: Optimistic Media Day
June 23: Worldwide Olympic Day
June 24: Worldwide Fairy Day
June 25: International Beatles Day
June 27: Nationwide Sun shades Day
June 28: Nationwide SAFER Office Day
June 29: St Peters Day
June 30: Worldwide Asteroid Day
July 2024
July month-to-month themes + occasions
- 2024 Summer season Olympics (Jul 26 – August 11)
- Nationwide Ice Cream Month
- Nationwide Grilling Month
July 1: Worldwide Joke Day
July 2: World UFO Day
July 3: Nationwide Keep Out of the Solar Day
July 4: Independence Day (US)
July 6: Worldwide Kissing Day
July 7: World Chocolate Day
July 8: Be a Child Once more Day
July 9: Style Day
July 10: Nationwide Kitten Day
July 11: World Inhabitants Day
July 12: Nationwide French Fry Day
July 13: Embrace Your Geekness Day
July 14: Euro 2024 ultimate
July 15: Nationwide Give One thing Away Day
July 17: World Emoji Day
July 18: Nelson Mandela Day
Nelson Mandela commemorates the birthday of South African freedom fighter and former president Nelson Mandela. The celebration, formally declared by the United Nations in 2009, is a name to motion to encourage volunteering and group service to honor Mandela’s legacy, particularly for 67 minutes (a nod to his 67 years of public service).
The day provides one other alternative for manufacturers and creators to place a stake within the floor by way of model values and do one thing significant for his or her group.
July 20: Worldwide Chess Day
July 21: Nationwide Junk Meals Day
July 23: Worldwide Self-care Day
July 26: Summer season Olympics kicks off in Paris
There’s nothing like a global sporting occasion to attach throughout borders — the Olympics is inspiring in that it provides a shot at glory for over 10,000 athletes from 206 Nationwide Olympic Committees (principally, competing international locations) taking part.
In case your model is native, the virtually three-week occasion will present loads of alternatives for utilizing your platforms to help your home-grown athletes. You’ll discover the full calendar of the 329 (!) occasions and a searchable database of competing athletes right here. Get to know their backgrounds and comply with their social accounts! Assist may additionally imply amplifying their content material or a easy good want within the feedback.
July 28: World Nature Conservation Day
July 29: Worldwide Tiger Day
July 30: Worldwide Day of Friendship
August 2024
August month-to-month themes + occasions
- Summer season Paralympics (August 28 – September 8)
- Nationwide Immunization Consciousness Month
- Black Enterprise Month
August 1: Nationwide Respect For Mother and father Day
August 2: Nationwide Coloring E book Day
August 8: Worldwide Cat Day
August 9: Nationwide E book Lovers Day
August 10: Nationwide Lazy Day
August 11: Summer season Olympics ends
August 12: Worldwide Youth Day/ World Elephant Day
August 13: Lefthanders Day
Solely 12 p.c of persons are left-handed — and in a predominantly right-handed world, they face a distinctive set of frustrations of their day by day lives (have you ever ever tried to make use of a pair of left-handed scissors as a right-handed individual? Then you will have an inkling.)
Manufacturers like Oreo have capitalized on this with limited-edition left-handed Oreo cookies in 2018, and Longhorn Steakhouse created a collection of GIFs to counter the stunning lack of GIFs that includes lefties (which garnered an astonishing 23 million Giphy views) in 2019.
August 15: Nationwide Rest Day
August 16: Nationwide Inform A Joke Day
August 17: World Honey Bee Day
August 19: World Humanitarian Day
August 24: Nationwide Waffle Day (U.S.)
August 26: Nationwide Canine Day
August 28: Summer season Paralympics kicks off in Paris
September 2024
September month-to-month themes + occasions
- Childhood Most cancers Consciousness Month
- Suicide Prevention Month
- Friendship Month
- Again to College (U.S. and Europe)
September 1: Again to Hogwarts Day
Take it from this millennial — in case your target market options folks on this era, there’s an opportunity this celebration of the Harry Potter franchise will resonate. Each September 1st — the day the Hogwarts Specific departs Platform 9 ¾ from King’s Cross Station for the magical college within the e book and film collection — nostalgic followers mark Again to Hogwarts Day.
Most rejoice by re-reading the books or watching the films, however 1000’s converge on the true King’s Cross station in London to cheer (or increase their wands) when the prepare “departs” at 11 a.m (the place workers obliges by together with the fictional prepare on the departures board). Yearly, #backtohogwarts developments throughout social platforms.
September 4: Nationwide Wildlife Day
September 5: Worldwide Day of Charity
September 8: Worldwide Literacy Day
September 8: Summer season Paralympics ends
September 10: Grandparents Day
September 12: Nationwide Video Sport Day
September 19: Discuss Like a Pirate Day
One of many weirder ones on the social media calendar, Discuss Like a Pirate Day, was born within the 90s from an inside joke between two pals, John Baur and Mark Summers. The day gained traction after being featured in a Miami Herald column in 2002.
The occasion struck a chord and has since been the springboard for Fb, Reddit, and Google campaigns. Even Apple’s voice assistant Siri has gotten in on the motion.
September 21 Worldwide Day of Peace
September 26: Nationwide Pancake Day
September 27: World Tourism Day
September 28: Nationwide Neighbor Day
September 30: Worldwide Podcast Day
October 2024
October month-to-month themes + occasions
- Breast Most cancers Consciousness Month
- Home Violence Consciousness Month
- International Variety Consciousness Month
- Nationwide Bullying Prevention Consciousness Month
- Nationwide Cyber Safety Consciousness Month
- Black Historical past Month (UK)
October 1: Worldwide Espresso Day
October 2: Worldwide Day of Nonviolence
October 4: World Animal Day
October 4: World Smile Day
October 5: World Lecturers Day
October 10: World Psychological Well being Day
First celebrated in 1992, the objective of World Psychological Well being Day is to “increase consciousness of psychological well being points world wide and to mobilize efforts in help of psychological well being,” the World Well being Group says on its website.
Creators will mark the event to share their private psychological well being tales, whereas manufacturers take October 10 as a possibility to showcase their dedication to the well being of their staff and prospects. Right here’s how we shared the latter at Buffer in 2023 on Instagram and LinkedIn:
October 11: Worldwide Day of the Woman
October 14: Thanksgiving (Canada)
October 14: Nationwide Dessert Day
October 15: International Handwashing Day
October 16: Nationwide Boss’s Day
October 20: World Statistics Day
October 24: United Nations Day
October 31: Halloween
November 2024
November month-to-month themes + occasions
- Males’s Well being Consciousness Month (Movember)
- Epilepsy Consciousness Month
November 1: World Vegan Day
November 3: Nationwide Sandwich Day
November 4: Nationwide Sweet Day
November 5: U.S. Common Presidential Election
November 7: Nationwide Most cancers Consciousness
November 11: Veterans Day
November 13: World Kindness Day
November 14: Worldwide Day For Tolerance
November 20: Common Kids’s Day
November 25: Nationwide Entrepreneur’s Day
November 26: Nationwide Cake Day
November 28: Thanksgiving (U.S.)
People rejoice Thanksgiving on the fourth Thursday in November. It’s a time for feasting, spending time with household and pals, and — most significantly, if you happen to’re managing a social media calendar — away from their gadgets.
Very similar to the summer time holidays, this era is a quieter time on-line, so anticipate your social content material efficiency to dip and keep away from any main launches. (Notice that Thanksgiving in Canada is well known in October.)
November 29: Black Friday
The phenomenon that’s Black Friday has quick change into a world occasion, with each model underneath the solar providing some type of particular deal. With all that occurring, it’s robust to chop by the noise and really attain your prospects to allow them to know what additional worth you will have for them.
To that finish, it’s value spending a while carving out some stand-out social media posts upfront. Listed here are 9 genius concepts to steal on your Black Friday advertising in 2024.
November 30: Small Enterprise Saturday
A well-crafted social media marketing campaign is a small enterprise’s finest pal. And Small Enterprise Saturday — an annual occasion to encourage prospects to help small companies of their vacation purchasing — is a chance too good to be handed up.
Because the Black Friday furor subsides, getting content material in entrance of your best prospects may require some work. Draw inspiration from this rundown of how different small companies made their voices heard on Small Enterprise Saturday on social media in 2023.
December 2024
December month-to-month themes + occasions
- Hanukkah: December 25 – January 2
- Kwanzaa: December 26 – January 2
December 1: World AIDS Day
December 2: Cyber Monday
December 4: Nationwide Cookie Day
December 5: Worldwide Volunteer Day
December 7: Worldwide Civil Aviation Day
December 8: Fake To Be A Time Traveler Day
December 10: Human Rights Day
December 11: Worldwide Mountain Day
December 14: Free Delivery Day
December 18: Worldwide Migrants Day
December 25: Hanukkah
December 25: Christmas Day
December 25: Kwanzaa
December 28: Nationwide Name A Pal Day
December 31: New Yr’s Eve
Are there not-to-be-missed dates which are a must have for a social media calendar? Depart us a remark under, or attain out to @Buffer throughout social channels.
