As an area service supplier, you’re all the time searching for methods to face out out of your rivals and entice extra clients. A technique to do that is by incomes the Google Assured badge, a program provided by Google Native Adverts that may assist improve your visibility and credibility with potential clients.
Native service advertisements with the Google Assured badge seem on the high of search outcomes, above natural listings and different paid advertisements. Which means that companies with the badge have the next placement in search outcomes in comparison with companies that don’t have the badge. This can provide companies with the Google Assured badge a aggressive benefit and assist them stand out from different native service suppliers.
Dwelling service firms that present the next companies are eligible: equipment restore companies, carpenters, countertop companies, drain consultants, electricians, fencing companies, flooring companies, foundations companies, storage door companies, basic contractors, handymen, house inspectors, house safety, house theater, home cleansing companies, HVAC (heating or air con), landscaping companies, locksmiths, painters, pest management companies, plumbers, pool cleaner, pool contractor, roofers, sewage system, siding companies, window cleansing companies, and window restore companies.
If what you are promoting is in California or Florida, further companies are additionally eligible: architect, auto physique store, auto restore store, automobile wash and detailing, house insulation, inside designer, photo voltaic power contractor, and storage.
To earn the badge, companies should meet sure necessities, comparable to being licensed and insured, passing a screening course of, and sustaining a score of three stars or larger. As well as, all workers who carry out companies should endure background checks to make sure they meet Google’s requirements for security and high quality.
Google Assured Badge Advantages
Incomes the Google Assured badge can profit what you are promoting in a number of methods. Listed here are a couple of key advantages:
- Elevated advert visibility and credibility with potential clients: When what you are promoting shows the Google Assured badge, potential clients usually tend to belief and select what you are promoting over rivals who don’t have the badge. This might help you entice extra leads and convert them into paying clients.
- Greater advert placement in search outcomes: Native Providers Adverts with the Google Assured badge seem on the high of search outcomes, above natural listings and different paid advertisements. This can provide what you are promoting a aggressive benefit and enable you stand out from different native service suppliers.
- A money-back assure for purchasers: One of many distinctive options of the Google Assured program is that it presents a money-back assure for purchasers who aren’t happy along with your companies, as much as a certain quantity (presently a $2,000 lifetime restrict in america). This can provide potential clients peace of thoughts and improve their confidence in what you are promoting.
How To Get A Google Assured Badge
If what you are promoting meets the necessities for the Google Assured badge and is in one of many eligible classes, you may apply for this system by making a Google Native Providers Adverts account and finishing the onboarding course of. You’ll want to supply documentation comparable to proof of license and insurance coverage, and all workers who carry out companies might want to endure background checks.
The method is fairly easy:
- Choose what you are promoting classes.
- Submit proof of your identification, your organization’s existence, and your proof of insurance coverage.
- Acquire and keep buyer critiques with a score of three stars or larger.
- Set your Native Service Advert funds.
- Present billing data and launch your native PPC campaigns.
As soon as your software is authorized, you may arrange your advert marketing campaign and begin utilizing the Google Assured badge in your advertisements. Keep in mind that you’ll want to keep up a score of three stars or larger and proceed assembly this system’s necessities to maintain the badge.
We’ve seen a big enchancment in impressions and click-through charges (CTR) for our Indianapolis roofing contractor whose advert campaigns we handle. I’d add that it’s not unusual to see that each competitor already has one. In case you’re not Google Assured… I guarantee you that you simply’re dropping enterprise and losing your advert funds!
Necessary Tip: Retaining your Google Assured badge requires an lively insurance coverage certificates on file with Google. In case your certificates expires, they take away the assure with out alerting you and you must undergo the registration course of once more.
