By Phil Norris January 23, 2024
Sending electronic mail newsletters is well known as one of the crucial efficient methods to achieve, interact, and convert your viewers, with over 90% of selling professionals describing electronic mail advertising as a minimum of considerably important to enterprise success.
So it’s no shock that the overwhelming majority of manufacturers ship electronic mail campaigns a minimum of as soon as per week:
To maintain your viewers engaged and make your content material memorable, it’s essential to select a e-newsletter software program software that makes it straightforward to design lovely, high-engagement emails that land the place you need them to: in the primary inbox.
However with lots of of e-newsletter platforms to select from, it’s arduous to know the place to begin.
That’s why we’ve executed the analysis for you and compiled our listing of the 9 finest e-newsletter software program platforms, highlighting their:
- Consumer opinions
- Key options
- Free performance
- Technical assist
- Pricing
And we’ve even offered sensible suggestions for selecting your ultimate e-newsletter software program software.
Let’s get into it…
How to decide on the most effective electronic mail e-newsletter software program: What to search for
The general finest electronic mail e-newsletter platform for you will naturally rely by yourself particular necessities. However the overwhelming majority of content material creators, coaches, on-line market sellers, and small companies ought to prioritize instruments that provide the next options:
Excessive electronic mail deliverability
If you ship emails to your pals, household, and colleagues out of your private or enterprise account, you possibly can really feel fairly assured they’ll attain their meant vacation spot.
It’s because you’ve received a historical past of back-and-forth conversations.
However this will not be the case if you’re sending your e-newsletter, so that you’ll undoubtedly desire a software that allows excessive electronic mail deliverability.
Many e-newsletter software program platforms shout about their sky-high electronic mail supply, however that doesn’t assure your newsletters will truly be seen.
Why?
As a result of electronic mail supply isn’t the identical as electronic mail deliverability; these six additional letters make an entire world of distinction:
- Electronic mail supply is whether or not the receiving mail server accepted the e-mail and delivered it to the mailbox, no matter which folder it lands in.
- Electronic mail deliverability is whether or not the e-mail is positioned within the recipient’s main inbox.
In different phrases, even when a software claims a 99.9% supply fee, your newsletters might nonetheless find yourself in spam, promotions, updates, or another folder that by no means will get checked.
So don’t be swayed by flashy-sounding supply statistics; discover out what they’ll do to maximise your electronic mail deliverability.
As an illustration:
- Do they require a confirmed opt-in electronic mail? This easy affirmation helps stop individuals from receiving unsolicited newsletters.
- Do they permit individuals utilizing their platform to import a bought electronic mail listing? It is a main purple flag that they permit spam to be despatched from their e-newsletter platform.
- Do they adhere to ISP (Web Service Supplier) requirements for managing and sending opt-in electronic mail?
These are only a few of the proactive measures that assist e-newsletter platforms obtain robust deliverability.
Strive-before-you-buy capabilities
In the end, one of the simplest ways to know if a platform is best for you is to learn the opinions and suggestions, be sure that it’s received all the correct options, then strive it your self.
For that cause, it’s best to search for e-newsletter software program instruments that provide a completely free plan, not only a limited-time free trial, so you possibly can navigate the varied options and see if it’s a great match.
A 14-day trial simply isn’t sufficient to essentially become familiar with a platform.
Simple-to-use electronic mail builder
Ideally, you don’t need to pay builders to code your emails and graphic designers to make them look good — you need to do it your self (even should you don’t have a ton of technical expertise).
So we advocate prioritizing platforms with user-friendly electronic mail builders, like a drop-and-drop editor for including and arranging your design.
Constructed-in monetization
Not all electronic mail instruments have built-in ecommerce performance.
It is a key consideration, as a result of most individuals don’t begin electronic mail newsletters for the sake of it — they do it to earn money, whether or not by…
…or another tactic.
No matter your monetization technique, be sure that your chosen e-newsletter platform helps it.
Time-saving content material creation instruments
Not everyone seems to be a pure born designer or copywriter.
And even if you’re, it’s nonetheless good to have a serving to hand if you’re feeling just a little uninspired.
That’s why we advocate selecting a e-newsletter platform that options inventive assist instruments like:
- AI writing aids that will help you brainstorm concepts and switch them into partaking copy.
- RSS feeds so as to add your most up-to-date posts, podcasts, movies, and merchandise in your emails.
- Options that permit you to make fast updates to each facet of your newsletters.
- Constructed-in graphic design instruments like Canva so as to add wealthy photos to your emails.
Dynamic segmentation
Just about each e-newsletter platform gives some type of viewers segmentation performance, which lets you reduce and slice your electronic mail listing primarily based on shared traits and behaviors.
However to essentially stand out, you desire a e-newsletter platform that allows dynamic segmentation.
Conventional segments are static, which implies a buyer will stay in a phase till you progress them to a brand new one.
In the meantime, dynamic segments replace in actual time primarily based on buyer behaviors.
As an illustration, think about you run an ecommerce retailer. If a consumer spends $300 inside three months, they could possibly be robotically moved to your dynamic “VIP buyer” phase, so you possibly can ship them focused newsletters encouraging them to purchase much more.
Instruments to develop your viewers
Sadly, electronic mail lists don’t develop by themselves.
You want some strategy to get individuals to subscribe by touchdown pages, sign-up kinds, and popups.
Don’t have your individual web site?
That’s not essentially an issue, as a result of some electronic mail e-newsletter platforms will host your type or touchdown web page for you.
9 finest e-newsletter software program platforms
Now let’s take a extra in-depth have a look at every platform…
1 – AWeber
Critiques
Greatest for: All-round e-newsletter performance
AWeber is finest for individuals in search of an all-round electronic mail e-newsletter platform that does a little bit of all the things. Nice for coaches, content material creators, bloggers, affiliate entrepreneurs, and sellers on on-line marketplaces like Etsy.
Key options
- #1 on-line graphic design software, Canva, constructed straight into the e-mail builder.
- Common theme settings permits you to change fonts, colours, buttons, dividers, and extra from a single management.
- Electronic mail robotically despatched to subscribers the second you publish new blogs, movies, merchandise, and extra.
- RSS feed that may auto-display titles, descriptions, and pictures for revealed content material and merchandise.
- Drag-and-drop electronic mail builder for straightforward e-newsletter customization.
- Signup kinds and touchdown pages to assist develop your e-newsletter listing.
- Gross sales pages and a number of cost choices to monetize your e-newsletter.
- Dynamic content material and segmentation allow you to ship customized viewers experiences.
- Internet push notifications on all plans allow you to achieve your viewers past the inbox.
- In-house electronic mail deliverability crew with in depth deliverability administration and experience.
- AI writing software to brainstorm concepts and create draft newsletters in seconds.
- Cut up-testing permits you to measure which topic line, preview textual content, message content material, and ship time variants ship the most effective outcomes.
Buyer Help
All AWeber customers — even these on the free plan — can contact the assist crew by way of dwell chat and electronic mail assist, whereas paying clients may entry telephone assist.
Free performance
On AWeber’s free plan you possibly can have as much as 500 subscribers and ship as much as 3,000 emails a month. It additionally gives entry to superior instruments, together with a touchdown web page builder, lead seize kinds, and segmentation.
Pricing
Paid plans begin at $12.50 per 30 days for as much as 500 subscribers and limitless emails.
Join an AWeber account right this moment.
2 – Fixed Contact
Critiques
Greatest for: Multichannel advertising
Fixed Contact is an effective match for entrepreneurs seeking to leverage a number of channels — electronic mail, SMS, and social media — from inside a single platform.
Key options
- AI-powered topic line suggestions.
- Use the drag-and-drop editor or begin with one in every of 200+ templates.
- Personalize your newsletters with dynamic content material blocks that replace primarily based on who sees them.
- Use the cell app to handle campaigns out of your telephone.
- Bolt on SMS messaging to run multichannel advertising campaigns.
- Prolong your attain by posting on Fb, Instagram, and LinkedIn from throughout the platform.
- Generate leads utilizing the built-in touchdown web page builder.
Technical Help
All Fixed Contact clients can entry self-service, dwell chat, and phone-based assist, no matter which plan they’re on. Nonetheless, they don’t supply electronic mail assist.
Free performance
Fixed Contact doesn’t have a free product tier. As an alternative, it gives a 60-day free trial with a 100-email ship restrict.
Pricing
Costs begin at $12 per 30 days for as much as 500 contacts and 5,000 month-to-month electronic mail sends.
3 – Mailchimp
Critiques
Greatest for: Superior e-newsletter analytics
Knowledge-driven entrepreneurs will love Mailchimp’s refined reporting instruments, which offer real-time insights on emails, automations, ecommerce efficiency, and extra.
Key options
- Get inspiration on your e-newsletter design from a library of 100+ pre-built electronic mail templates.
- Optimize your e-newsletter campaigns utilizing superior analytics and reporting instruments that pull in information from a number of platforms, together with Google Analytics and Shopify.
- Create high quality content material sooner with generative AI instruments, out there on Mailchimp’s Commonplace and Premium plans.
- Construct optimized touchdown pages and even a complete web site utilizing the Mailchimp platform.
- Ship customized messaging at scale utilizing multichannel automations.
- Combine with 300+ apps and instruments, together with QuickBooks, Shopify, and WooCommerce.
Technical Help
Mailchimp’s technical and buyer assist varies by worth plan. Necessities and Commonplace subscribers get 24/7 electronic mail and chat assist, whereas top-tier Premium clients take pleasure in telephone and precedence assist. On the free plan, customers are restricted to electronic mail assist — and just for the primary 30 days after they join.
Free performance
Mailchimp’s free plan consists of as much as 500 subscribers and 1,000 month-to-month electronic mail sends, plus kinds, touchdown pages, and restricted entry to reporting instruments and e-newsletter templates.
Pricing
Paid plans begin at $13 per 30 days for as much as 500 subscribers and 5,000 month-to-month electronic mail sends.
4 – MailerLite
Critiques
Greatest for: Low-cost electronic mail advertising
MailerLite is likely one of the lowest-cost e-newsletter platforms available on the market.
Key options
- Design emails your manner utilizing both the drag-and-drop editor, wealthy textual content editor, or HTML electronic mail editor.
- Collect viewers suggestions by embedding surveys inside your newsletters.
- Add social sharing options to develop your viewers.
- Goal a number of audiences with a single electronic mail by filtering who can see sure content material sections.
- Monetize your e-newsletter by connecting your on-line retailer or promoting digital merchandise and subscriptions.
- Get a headstart with 50+ professionally designed e-newsletter templates.
Technical Help
All paying MailerLite clients obtain 24/7 electronic mail assist, whereas Superior and Enterprise subscribers additionally get entry to dwell chat assist. In the event you’ve received a free MailerLite account, you’ll need to make do with as much as 30 days of electronic mail and chat assist.
Free performance
MailerLite’s free plan permits you to ship 12,000 month-to-month emails to as much as 1,000 contacts and likewise consists of entry to the platform’s touchdown web page, lead seize type, and automation builders.
Pricing
Paid plans are priced from $10 per 30 days for as much as 500 subscribers and limitless emails.
5 – Flodesk
Critiques
Greatest for: Huge e-newsletter lists with easy wants
Whether or not you’ve received 100 e-newsletter subscribers or 100,000, Flodesk fees you a similar month-to-month sum (though there’s an additional value for ecommerce performance).
Key options
- Pay one mounted fee, irrespective of how briskly your e-newsletter grows, with a single worth plan for as much as 100,000 subscribers.
- Make data-backed selections by analyzing your hottest emails, sending occasions, and extra.
- Develop your e-newsletter listing by constructing sign-up kinds and touchdown pages.
- Create on-brand newsletters by importing your individual fonts and branded graphics (though customized fonts aren’t appropriate with all electronic mail suppliers).
- Bolt on ecommerce performance to monetize your content material by gross sales pages, cost processing, and checkout flows.
Technical Help
Flodesk solely gives email-based technical assist. They reply emails from 6 am to six pm ET, usually inside two enterprise days.
Free performance
Flodesk does technically supply a free plan, however it doesn’t embody any newsletter-sending performance — only a free link-in-bio software for lead era.
Pricing
To ship electronic mail newsletters by Flodesk, you’ll have to pay $35 per 30 days (plus an extra $24 per 30 days so as to add ecommerce performance). The e-mail advertising plan consists of as much as 100,000 subscribers.
6 – Substack
Critiques
Greatest for: Thought leaders and influencers
If you have already got a giant viewers and need to monetize by paid newsletters, Substack could possibly be the proper e-newsletter platform. It’s not fairly as efficient should you’re making an attempt to develop an electronic mail listing from scratch.
Key options
- Monetize your newsletters by charging your readers subscriptions of $5 – $75 per 30 days.
- Ship newsletters freed from cost; Substack simply takes a reduce of your subscription charges.
- Change your present e-newsletter to Substack by importing mailing lists and content material archives from Medium, Tumblr, WordPress, and different platforms.
- Determine which posts to publish without cost and which to maintain behind your subscription paywall.
- Develop your viewers with in-platform suggestions, visitor posts, mentions, and referrals.
Technical Help
You’ll be able to attain out to Substack’s assist crew by way of dwell chat or by submitting a request by an onsite type.
Free performance
Substack is completely free for writers; they make their cash by charging a share of your subscription charges.
Pricing
Whilst you don’t technically pay Substack something, they preserve 10% of your subscription charges. You retain the remainder, minus bank card and transaction charges.
7 – ActiveCampaign
Critiques
Greatest for: Enterprise-grade electronic mail advertising
ActiveCampaign’s refined segmentation instruments and multi-user enhancing performance make the platform a well-liked selection for advertising groups at huge companies. Plus it’s comparatively dear, which could postpone particular person content material creators and smaller groups.
Key options
- Arrange lovely campaigns in minutes utilizing the drag-and-drop electronic mail designer.
- Ship focused electronic mail campaigns at scale with ActiveCampaign’s segmentation and dynamic content material instruments.
- Run break up checks to know which newsletters generate probably the most opens, clicks, and gross sales.
- Get impressed by lots of of responsive electronic mail templates for B2B and B2C entrepreneurs.
- Hold your sender fame excessive with computerized list-cleaning to take away inactive contacts.
- Collaborate on e-newsletter design and marketing campaign setup with multi-user enhancing.
Technical Help
ActiveCampaign clients can entry technical assist by way of dwell chat or by submitting a request by an onsite submission type.
Free performance
ActiveCampaign doesn’t have a free plan. As an alternative, it gives a 14-day free trial that features entry to most — however not all — of the platform’s options.
Pricing
Paid plans are priced from $29 per 30 days for 1,000 contacts and 10,000 month-to-month electronic mail sends.
8 – GetResponse
Critiques
Greatest for: Publication insights
In the event you’re the kind of marketer who likes to investigate dwell information and course-correct quick, GetResponse is a powerful selection, providing you with real-time entry to a bunch of key e-newsletter metrics (assume open charges, click-through charges, bounce charges, and extra).
Key options
- Construct and host limitless webinars for as much as 1,000 dwell attendees and retailer as much as 20 hours of webinar recordings.
- Generate partaking, industry-specific topic traces instantly with the AI creator software.
- Design skilled emails shortly with drag-and-drop blocks of textual content, photos, CTA buttons, and extra.
- Browse a library of 200+ electronic mail templates optimized for numerous advertising targets.
- Construct segments primarily based on subscribers’ onsite actions and the way they work together along with your newsletters.
- A/B check topic traces, photos, e-newsletter layouts, and CTA buttons to optimize marketing campaign efficiency.
- Observe key metrics and information factors like open charges, click-through charges, and click on maps in actual time.
Technical Help
Free customers don’t get any technical assist. All paying clients obtain electronic mail and chat assist, whereas Enterprise clients can entry telephone assist. Chosen Max subscribers may attain out by Slack.
Free performance
The free GetResponse plan offers you an inventory for as much as 500 contacts and allows you to ship as much as 2,500 newsletters per 30 days. It additionally consists of entry to the platform’s touchdown web page builder, sign-up kinds, and web site builder.
Pricing
GetResponse’s paid plans begin at $15.60 per 30 days for as much as 1,000 contacts and limitless month-to-month emails.
9 – ConvertKit
Critiques
Greatest for: Content material creators who want a primary e-newsletter software
ConvertKit doesn’t supply probably the most superior reporting or refined segmentation. However should you’re a content material creator who simply needs to ship electronic mail newsletters (whereas making the most of some neat viewers development instruments), it’s a advantageous selection.
Key options
- Create newsletters utilizing the easy, block-based visible electronic mail builder.
- Embed a number of content material sorts — together with tweets, movies, and merchandise — in your newsletters.
- Use tags and segments to prepare your e-newsletter subscribers from a single electronic mail listing.
- Develop your viewers by ConvertKit’s built-in suggestions engine, or by utilizing the platform’s touchdown web page and sign-up type builders.
- Monetize your content material by charging a subscription payment or promoting digital merchandise like on-line programs and ebooks.
Technical Help
ConvertKit gives three totally different tiers of buyer assist. Free customers need to depend on group assist, whereas paying clients get electronic mail and dwell chat assist. Creator Professional subscribers obtain precedence assist.
Free performance
ConvertKit’s free plan consists of as much as 1,000 subscribers and limitless electronic mail broadcasts, touchdown pages, and sign-up kinds.
Pricing
The entry-level ConvertKit plan, Creator, prices $9 per 30 days for as much as 300 subscribers and limitless e-newsletter sends. It additionally features a bunch of performance that’s not out there on the free plan, resembling automated electronic mail sequences and the chance to develop your electronic mail listing by paid promotions with different creators.
Select the most effective all-round e-newsletter software program
Naturally we’re biased, however we actually consider AWeber is the most effective e-newsletter software program for many use instances — particularly should you’re a content material creator, coach, on-line market vendor, affiliate marketer, or small enterprise.
Our costs are inexpensive.
Our electronic mail creation instruments are easy to grasp, however with all the delicate options it’s essential to create gorgeous, partaking content material each time — assume an AI-powered writing support, built-in Canva entry, and extra.
Our common theme settings permit you to change colours and fonts, add buttons and dividers, and way more moreover — all from a single management.
Our signup kinds and touchdown pages assist you to construct a devoted viewers of people that can’t wait on your subsequent e-newsletter.
And that’s only for starters.
After all, we don’t count on you to take our phrase for it.
See for your self by signing up for a free account right this moment!
