Along with its most up-to-date buying options, TikTok has simply launched TikTok Store, the place customers can now make purchases immediately by means of the app.
Availability. TikTok formally started testing within the U.S. this week. It was beforehand solely obtainable within the UK and 7 international locations in Southeast Asia.
Invite solely. TikTok is at present inviting choose U.S. companies to take part within the initiative. Which means stay streamers from locations the place the characteristic will not be stay might want to proceed directing customers to third-party web sites.
What TikTok says. “We’ve seen the optimistic affect of TikTok Store, and we’re excited to proceed experimenting with this new commerce alternative to assist companies of all sizes.”
In different TikTok information. TikTok has launched a number of new options and merchandise this 12 months, together with:
Why we care. The brand new characteristic is invite-only, but when the Store characteristic turns into obtainable to advertisers and types globally, it is best to begin testing it as a substitute technique to promote your merchandise.
New on Search Engine Land
About The Creator
Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
