As cell advertising and marketing continues its exponential development, correct attribution of marketing campaign efficiency has by no means been extra necessary. By choosing the proper MMP, cell entrepreneurs can unlock highly effective insights that drive optimized person acquisition and enterprise development.
On this publish, we consider the highest 16 MMPs throughout key capabilities like cross-channel monitoring, platform protection, privateness help, and reporting instruments. We analyzed every vendor based mostly on options, integrations, buyer opinions, and sector repute to determine the main companions for 2024.
Earlier than inspecting our picks, we’ll discover what MMPs do and their position within the subsequent part.
Let the search start to seek out the proper MMP match for your online business wants within the 12 months forward! Learn on for our definitive listing of the very best within the enterprise.
What’s a Cell Measurement Accomplice (MMP)?
Now that we’ve launched the subject, let’s dive into what precisely a cell measurement accomplice (MMP) is and the way they work.
At their core, MMPs are third-party platforms that assist join the dots between the assorted touchpoints within the cell advertising and marketing funnel. They observe person exercise and attribute it again to the originating campaigns and advert placements that drove these actions.
Extra particularly, MMPs combine with sources of cell person acquisition knowledge like advert networks, app shops, and varied advertising and marketing platforms. They acquire data on installs, in-app occasions, purchases, and extra that happen because of completely different campaigns.
By subtle attribution modeling, MMPs analyze these knowledge inputs to find out which advertisements, placements, and touchpoints deserve credit score for driving customers down the funnel. They attribute on a number of ranges too, not simply installations however post-install behaviors.
Armed with these attribution insights, MMPs present reporting and analytics suites so entrepreneurs can perceive person journeys, examine marketing campaign efficiency, and measure Key Efficiency Indicators (KPIs) like price per set up, retention, and lifelong worth.
General, choosing the proper MMP offers cell entrepreneurs unparalleled cross-channel visibility to optimize person acquisition campaigns and make data-driven choices. Their position is essential for measuring true advertising and marketing ROI in at the moment’s fragmented cell panorama.
How does an MMP work?
As soon as built-in right into a cell marketer’s tech stack, MMPs activate monitoring throughout varied person acquisition channels and platforms. This entails deploying light-weight tags or SDKs inside cell apps in addition to integrating with advert networks, media shopping for platforms, app shops, and different knowledge sources.
When a person discovers an app by certainly one of these channels – like discovering an natural tweet or seeing an in-app Fb or programmatic advert – the MMP’s tags and SDKs document a singular “session ID”. This session ID hyperlinks again to advertising and marketing touchpoints for that particular person.
Because the person strikes by the app advertising and marketing funnel, the MMP continues to trace their journey. It attributes installations, in-app behaviors, purchases, and different conversions again to the preliminary marketing campaign or advert impression that initiated the person’s path.
To take action, MMPs make use of subtle attribution algorithms that analyze timestamps, contextual clues, and different knowledge alerts to precisely credit score a number of touchpoints if relevant. Many additionally apply probability-based, time-decay, or position-based attribution fashions.
As soon as knowledge is correctly tagged and attributed, MMPs present entrepreneurs with granular attribution stories and analytics dashboards. Dashboards visualize key metrics to assist assess marketing campaign efficiency throughout networks and optimize person acquisition methods. Stories present fully-attributed ROI to optimize advertising and marketing spend.
This closed-loop means of monitoring, attributing and reporting is how MMPs repeatedly ship unified cross-channel insights to tell higher cell person acquisition choices.
16 the Greatest Cell Attribution Companions in 2024
AppsFlyer
AppsFlyer is a number one cell advertising and marketing platform that helps app entrepreneurs optimize person acquisition and measure app installs and marketing campaign efficiency.
Based in 2011, AppsFlyer has been pioneering cell attribution and serving to outline the business since its inception by permitting entrepreneurs to hyperlink app installs to numerous advertising and marketing campaigns to know which campaigns and media sources are driving installs. This offers invaluable insights for optimizing person acquisition methods. AppsFlyer additionally leverages predictive analytics to see how early person engagement correlates with anticipated person lifetime worth, serving to optimize price range allocation.
Moreover, entrepreneurs can mixture advertising and marketing prices by AppsFlyer’s Xpend device to make data-driven choices round spend optimization. Options like deep linking, multi-touch attribution, fingerprinting, and SKAdNetwork attribution present entrepreneurs with strong instruments to trace the person journey. Entry to historic knowledge and reporting performance offers entrepreneurs versatility in analyzing marketing campaign efficiency.
AppsFlyer serves each massive enterprises in addition to smaller companies, with versatile pricing tiers together with a free fundamental package deal. Their deal with person expertise, privateness, and continued innovation has helped them grow to be the trusted platform of selection for over 10,000 clients together with main manufacturers like Disney, Snapchat, and Calm. AppsFlyer’s management within the area has outlined and pushed the cell attribution business ahead because the firm’s founding.
Regulate
Regulate is likely one of the main cell measurement and attribution platforms, trusted by 1000’s of apps and main manufacturers. Based in 2012, Regulate prioritizes person privateness and safety, having developed strong fraud prevention programs and safe cloud infrastructure.
Regulate permits entrepreneurs to realize beneficial insights into key metrics like natural installs, advert interactions, in-app occasions, and person behaviors by uninstalling and reinstalling knowledge. Entrepreneurs also can use Regulate to construct focused audiences. Since Regulate is mobile-only, it’s particularly helpful for connecting cell customers to the particular advertisements they work together with.
Regulate presents limitless entry to uncooked attribution and analytics knowledge to assist entrepreneurs optimize their campaigns. The platform additionally offers highly effective advertising and marketing automation instruments straight within the Regulate dashboard. Regulate is taken into account one of many prime choices for cell measurement as a consequence of its prioritization of cybersecurity and proactive fraud filtration.
Help from Regulate can also be extremely rated, with the corporate profitable awards for shopper companies. Regulate’s versatile pricing tiers cater to all kinds of companies from unbiased builders to massive enterprises. General, Regulate’s lengthy observe document and management in cell measurement and privateness requirements have made it a trusted accomplice for 1000’s of apps and international manufacturers.
Firebase
Firebase, which is developed by know-how big Google, features as a mobile-focused analytics platform much like Google Analytics. As an attribution and measurement device, Firebase presents app entrepreneurs beneficial insights by its skill to trace necessary in-app metrics.
Particularly, the platform offers knowledge on person actions and behaviors inside apps. Entrepreneurs also can leverage Firebase to observe the efficiency of push notifications and Google advertisements campaigns. Its dynamic linking capabilities additional enable the creation of custom-made deep hyperlinks.
Being developed below Google, Firebase has strong backend performance for gathering and analyzing utilization knowledge. The highly effective built-in instruments inside the platform empower app builders and analysts to realize a complete understanding of in-app shopper experiences and tips on how to successfully optimize engagement. General, Firebase stands out as a full-featured cell analytics answer from a trusted supply.
Singular
Singular is a number one cell advertising and marketing intelligence and attribution platform that empowers entrepreneurs to optimize their efforts by unified analytics. As a “one-stop-shop” answer for each campaigns and measurement, Singular permits customers to maximise ROI inside a single system.
Based to advance past legacy attribution strategies, Singular presents over 1,000 integrations with prime promoting networks. This in depth ecosystem permits entrepreneurs to determine the influence of spending throughout completely different channels. Singular additionally delivers insights into metrics like attribution, fraud prevention, monetization, and SKAdNetwork measurement.
Singular’sPerformant know-how and wide-ranging attribution options comparable to multi-touch and lookback home windows present actionable suggestions to enhance outcomes. The platform attracts main international manufacturers and counts firms from the Fortune 500 as clients.
Singular caters flexibility by tiered pricing for companies of all sizes. Even the fundamental free trial unlocks strong knowledge extraction with out limits. General, Singular delivers unified optimization for each campaigns and analytics by an built-in answer trusted by prime entrepreneurs worldwide.
Department
Department is an modern cell measurement and linking platform that has seen great development since being based in 2014. With over 100,000 apps on its platform together with main firms like Buzzfeed, TikTok, and Shopify, Department has emerged as a number one answer.
Department permits entrepreneurs to trace the total person funnel and leverage deep contextual hyperlinks to raised perceive person journeys. The platform additionally presents insights into influencer advertising and marketing efforts. Entrepreneurs can make the most of Department’s integrations with e mail suppliers and analytics instruments to ship focused in-app messages and observe person habits and campaigns.
Department offers a best-in-class deep linking expertise for app builders by options like deferred deep linking on set up. Entrepreneurs profit from an easy-to-use centralized dashboard to view marketing campaign metrics and the influence of advertisements. Department additionally ensures compliance with privateness modifications by its SafeTrack device.
Department helps key areas like cross-platform attribution and SKAdNetwork unified views. The platform caters to a variety of companies by custom-made options and free fundamental packages for indie builders looking for development. General, Department stands out as a best choice for cell measurement as a consequence of its skill to innovate, combine new privateness options, and ship a customized expertise for entrepreneurs at each degree.
Kochava
Kochava is a number one real-time knowledge options platform that was based in 2011. Initially began by cell app builders, Kochava has grown into an omnichannel platform referred to as m/OS that gives attribution, analytics, and knowledge administration throughout internet, cell, and different channels by a centralized system.
Kochava presents entrepreneurs a user-friendly approach to observe key metrics and set customizable alerts by e mail, SMS, or Slack. This ensures entrepreneurs stay up to date on necessary modifications to installs, conversion, or income. The platform additionally protects customers from advert fraud by its detection capabilities.
Considerably, Kochava helps firms of all sizes by versatile pricing tiers. This features a beneficiant free fundamental plan for unbiased builders and startups looking for to entry Kochava’s strong knowledge and analytics with out an SDK integration. Kochava moreover operates the most important unbiased knowledge market referred to as Kochava Collective to assist entrepreneurs construct strong viewers profiles.
Kochava’s experience is evidenced by its various buyer base together with main manufacturers. General, Kochava stands out as a full-stack, one-stop platform by its real-time omnichannel options, huge integration community, and assorted options to help entrepreneurs at each stage of their development.
Dreamdata
Dreamdata is a cell attribution and income analytics answer tailor-made particularly for B2B firms. As its core perform, Dreamdata delivers clear reporting and insights into income efficiency and drivers.
By its in-depth analytics capabilities, entrepreneurs achieve a complete understanding of the return on funding for varied advertising and marketing actions and initiatives. Dreamdata additionally offers visibility into the total B2B buyer journey and conversion funnel.
As a platform designed with B2B corporations in thoughts, Dreamdata presents detailed ROI evaluation and income optimization alternatives. The platform helps companies of all sizes, making it well-suited for small-to-medium-sized enterprises working within the B2B vertical. General, Dreamdata excels at delivering specialised revenue-based insights geared in the direction of entrepreneurs promoting advanced B2B services and products.
Appmetrica
AppMetrica is a complete cell analytics platform utilized by over 60,000 apps worldwide, together with main manufacturers like Azur Video games, Burger King, and METRO. As a top-rated SDK, AppMetrica delivers on its promise as an all-in-one answer.
Past attribution, AppMetrica empowers app entrepreneurs with product analytics, testing, campaigns, and crash reporting straight in its unified interface. In comparison with many opponents, AppMetrica stands out for its very reasonably priced pricing scheme which stays sustainable even for top quantity utilization.
A few of AppMetrica’s strongest worth propositions embrace seamless SDK integration, an intuitive dashboard, and real-time and unrestricted historic knowledge entry. The platform additionally prioritizes safety and regulatory compliance.
AppMetrica’s highly effective knowledge administration capabilities enable deep buyer profiling and predictive analytics too. The flexibility to set off rapid marketing campaign optimizations based mostly on upfront LTV and churn insights is a serious differentiator.
General, AppMetrica presents as a compelling selection given its complete characteristic set, aggressive pricing, sturdy efficiency for high-traffic apps, and deal with key areas past simply attribution. This full-service toolkit delivers clear product and advertising and marketing worth.
Localytics
Localytics positions itself as a “cell app advertising and marketing and analytics software program”, delivering not solely attribution but in addition a collection of engagement and analytics instruments. Along with normal measurement capabilities, Localytics offers entrepreneurs with the distinctive skill to carry out complete A/B testing of various communication methods and touchpoints.
This enables customers to deeply optimize their campaigns and analyze the best messaging and design remedies. Geofencing capabilities additional improve Localytics’ utility for particular verticals like journey that target location-based experiences.
As a platform designed to help clients of every kind and maturity ranges, Localytics caters to companies no matter measurement – from early-stage startups to massive enterprises. General, Localytics differentiates itself by its expansive toolkit that goes past core metrics monitoring to energy multifaceted testing and refinement of the cell expertise.
Tenjin
Tenjin is a well-liked cell measurement accomplice particularly well-suited for cell recreation builders and publishers. As probably the most reasonably priced choices available on the market, Tenjin permits customers to trace attribution totally free by its fundamental package deal.
Based to equip firms with development knowledge infrastructure, Tenjin delivers worth by price attribution, income monitoring, and integration with prime promoting networks. This in depth ecosystem offers entrepreneurs with deep insights into spend optimization. Tenjin additionally presents superior packages for these looking for extra options.
Tenjin counts main gaming firms like Voodoo, SayGames, and Ruby Video games amongst its clients because of its specialised help for the gaming business. Entrepreneurs profit from quick access to historic reporting and user-level knowledge by Tenjin’s DataVault. Even indie devs can reap the benefits of Tenjin’s beneficiant free tier and knowledge demo to measure recreation efficiency and development.
General, Tenjin stands out as an economical but strong answer good for cell recreation publishers and builders. Its focus and experience within the gaming vertical paired with a free attribution package deal make it a best choice for recreation entrepreneurs at various price range and firm ranges.
Attribution
Attribution is an enterprise-level cell measurement answer specialised for serving to firms maximize return on advert spend. By its multitouch attribution modeling and help for various marketing campaign channels, Attribution offers granular insights into how particular customers and accounts are contributing to installs and ROI.
Reasonably than excessive volumes alone, Attribution seems tailor-made in the direction of the wants of huge enterprises looking for to deeply perceive interactions throughout their international advertising and marketing efforts. The detailed analytics goal to empower these organizations to repeatedly enhance efficiency by optimizing person acquisition methods based mostly on complete attribution knowledge and ROI measurements.
Whereas not the very best match for high-growth startups dealing with large set up flows, Attribution targets mature firms of great scale working advanced multi-market operations. For these enterprise clients, Attribution presents actionable suggestions and reporting to spice up returns by an enhanced method to performance-based advertising and marketing investments.
RevenueCat
RevenueCat is a number one cell advertising and marketing platform specializing in constructing and optimizing in-app subscriptions. By integrating their SDK, builders achieve a hassle-free answer to implement subscriptions with out backend coding or server upkeep complications.
Entrepreneurs and product groups additionally entry highly effective analytics by RevenueCat’s unified cross-platform dashboard. Key insights embrace buyer buy histories, retention metrics, and correlated knowledge from integrations with prime analytics companions. This permits optimization pushed by insights fairly than assumptions.
Prime subscription-based apps from Google Play and the App Retailer like Notion, Zero, and Mindvalley depend on RevenueCat for his or her monetization wants. The platform removes the complexity of subscriptions by automated monitoring and no-code options.
RevenueCat additionally caters to companies of all sizes by pretty priced tiers and a beneficiant free starter package deal. Latest enhancements to options like Apple Search Adverts integration improve RevenueCat’s utility for efficiency entrepreneurs as nicely. General, RevenueCat emerges because the premier cell monetization analytics answer for subscription-driven companies.
Nielsen
Nielsen Attribution is a cell measurement answer that advantages from being a part of the famend Nielsen analytics agency. Underneath this partnership, Nielsen Attribution stands out from different platforms by its tight Fb integration capabilities.
This enables entrepreneurs to completely leverage insights from the world’s largest social community inside a single attribution platform. Nielsen Attribution additionally caters to firms with important offline advertising and marketing methods by its offline monitoring and attribution options.
By bridging digital and bodily shopper touchpoints, entrepreneurs achieve a holistic view of how all efforts contribute to outcomes. Whereas not probably the most reasonably priced for tiny startups, Nielsen Attribution is well-suited for established companies supporting over 10,000 month-to-month energetic customers.
For these bigger organizations managing sprawling on-line and offline initiatives, Nielsen Attribution delivers best-in-class Fb analytics paired with distinctive offline attribution – a compelling benefit over opponents focusing solely on digital metrics.
Airbridge
Airbridge takes a cross-platform measurement method, supporting cell and internet attribution wants. By its all-in-one platform, Airbridge goals to unravel frequent challenges entrepreneurs face round gathering complete knowledge, sustaining constant buyer profiles, and optimizing linking methods.
By offering turnkey options for attribution, knowledge assortment, identification decision, and deep linking, Airbridge streamlines the measurement course of. Entrepreneurs moreover profit from the platform’s strong reporting and export capabilities. This empowers detailed efficiency evaluation and utilization of attribution insights wherever wanted.
General, Airbridge is a full-service analytics accomplice able to delivering unified cross-channel insights. By addressing ache factors related to fragmented knowledge and fixing measurement complications, Airbridge simplifies optimization for entrepreneurs working throughout units and on-line touchpoints.
Adtriba
Adtriba is a advertising and marketing analytics and optimization platform that goals to assist entrepreneurs consider the true influence of their efforts. By its capabilities, entrepreneurs can analyze efficiency knowledge to raised perceive what’s and isn’t working throughout channels.
A key power of Adtriba lies in its automated knowledge assortment processes and AI-powered analysis programs. This enables the platform to supply entrepreneurs with goal suggestions on tips on how to strategically refine price range allocation for optimum outcomes.
By eradicating subjective biases, Adtriba’s know-how surfaces unbiased insights. This empowers entrepreneurs to make data-driven choices to enhance advertising and marketing ROI based mostly on what packages and ways are driving the very best outcomes. The actionable steering goals to assist optimization professionals systematically optimize efficiency.
General, Adtriba presents itself as a full-funnel answer to measure actual advertising and marketing influence and empower smarter budgeting by synthetic intelligence. The promise is entrepreneurs can depend on the platform to determine what’s working and actionably redirect funds accordingly.
Tapstream
Tapstream positions itself as a complete app advertising and marketing platform that delivers not solely cell attribution but in addition highly effective optimization instruments. By its easy-to-integrate SDK, Tapstream helps attribution throughout a whole bunch of promoting networks with a single integration level.
Along with the usual measurement of set up sources, Tapstream permits entrepreneurs to check and refine campaigns by A/B testing of various deep hyperlinks, referrals, and touchdown pages. This enables ongoing refinement to enhance outcomes.
Tapstream moreover offers options for constructing and monitoring customized referral packages to reward loyal followers and leverage word-of-mouth development. As a versatile platform designed for all enterprise sizes, Tapstream helps small to medium-sized firms no matter set up volumes or maturity ranges.
General, Tapstream presents a holistic advertising and marketing toolkit empowering app entrepreneurs to measure efficiency, take a look at variables and incentivize natural sharing by an built-in optimization-driven method.
The way to Select a Cell Measurement Accomplice in 2024
With so many wonderful MMP choices to select from, deciding on the correct accomplice can appear overwhelming. Listed here are some key elements to think about when evaluating which platform most closely fits your online business wants:
- Platform Protection – Consider which networks, units, and working programs are supported. Be certain your key acquisition channels are lined.
- Attribution Fashions – Evaluation out there attribution methodologies like first-touch or multi-touch. Select one which precisely displays how customers uncover your model.
- Reporting & Analytics – Evaluate dashboards and report sorts. Search for strong customization to trace your KPIs. Cell-optimized is finest.
- Options – Contemplate instruments for linking machine IDs, customized occasion monitoring, predictive modeling, and extra superior use instances.
- Integrations – Apps and advert platforms ought to combine seamlessly. Ease of set-up saves time versus workarounds.
- Knowledge Possession – Perceive knowledge entry insurance policies for those who require exporting uncooked recordsdata for customized analytics.
- Pricing – Prices range relying on knowledge volumes and options used. Guarantee pricing scales sustainably as your online business grows.
- Buyer Service – Attain out to present customers about help response occasions and problem-solving skills.
When you take a look at drive platform demos and shortlist prime choices, don’t neglect to strive free trials earlier than committing. Selecting the optimum MMP is vital to actionable cell advertising and marketing insights.
