What’s on the desk in 2024 for the ever-evolving meals and diet area? New analysis from At present’s Dietitian and Pollock Communications affords a glimpse into the shifting panorama of what we eat and why, as shoppers more and more prioritize each their well-being and their wallets. This yr’s annual What’s Trending in Diet survey of 564 registered dietitian nutritionists (RDNs) finds that affordability and intestine well being are positioned to take heart stage as main drivers of client buying choices in 2024.
Name it a intestine feeling: Intestine well being climbs the record whereas affordability & comfort keep prime spots as client buy drivers
As shoppers navigate current will increase in grocery costs, RDNs predict that affordability will probably be an necessary driver of client purchases. Analysis into the advantages of a wholesome microbiome, from temper to weight administration has sparked curiosity in meals that help intestine well being. The pandemic demonstrated a have to frequently shield immune well being, and shoppers proceed to buy meals that help immunity. RDNs predict the highest buy drivers in 2024 will probably be meals and drinks that:
- Are reasonably priced and value-based (65 p.c)
- Increase intestine well being (60.4 p.c)
- Are simply accessible and handy (59.8 p.c)
- Help immunity (52.6 p.c)
Energy up your plate: High 10 superfoods for 2024
New to the record of superfoods for 2024 are pulses (dry peas, beans, lentils, and chickpeas), mushrooms and salmon, meals which align with a wholesome and standard Mediterranean type of consuming. Notably, non-dairy milks have fallen off the record regardless of securing a spot in 2023.
Listed here are the highest ten superfoods RDNs predict shoppers will search out in 2024:
- Fermented Meals, equivalent to yogurt, kimchi, kombucha tea, pickled greens
- Blueberries
- Seeds, equivalent to chia and hemp
- Avocados
- Nuts, like almonds and walnuts
- Inexperienced tea
- Pulses – dry peas, beans, lentils, and chickpeas
- Mushrooms
- Historic grains
- Salmon
Plant-based consuming continues to rise in reputation, with RDNs ranking it because the second hottest weight loss program pattern after intermittent fasting. That is additional supported by the additions of plant-based meals, equivalent to pulses and mushrooms, to the highest 10 superfoods record. RDNs predict that the ketogenic weight loss program is slowly falling out of favor, dropping to 3rd place in 2024 from second place in 2023. Nevertheless, regardless of the recognition of plant-based diets, RDNs famous that customers are unaware of how a lot protein is required of their weight loss program and not sure about which plant-based meals include protein.
Mirroring the dietary tips for People, RDNs proceed to prioritize recommending that customers eat extra servings of greens day-after-day, restrict extremely processed meals or quick meals, and improve fiber consumption.
“The 2024 superfoods and prime buy drivers reveal that intestine well being, whereas lengthy mentioned, is formally making its means into the mainstream amongst shoppers, with no signal of slowing down,” mentioned Mara Honicker, writer of At present’s Dietitian, in a information launch. “With the survey in its twelfth yr, we’re excited to proceed to share insights from specialists in meals and diet, at a time the place immunity is strongly informing tendencies.”
TikTok leads the way in which for deceptive wellness & diet misinformation, changing Instagram
From cottage cheese’s comeback to the sleepy lady mocktail, there was no scarcity of meals and diet microtrends in 2023 due to social media. With the rise in its reputation, it’s not shocking that RDNs title the TikTok platform as the most important offender for selling deceptive diet data.
Whereas most RDNs agree that customers typically flip to social media platforms for diet data, in addition they consider that these sources incessantly push well being and diet misinformation. RDNs consider that social media influencers and celebrities tout probably the most misinformation.
RDNs word the most important sources of misinformation embody:
- TikTok (81.6 p.c)
- Instagram (72.9 p.c)
- Fb (72.7 p.c)
For the primary time, RDNs are polled about complement suggestions
The multi-billion-dollar dietary complement trade continues to develop in 2024. Though shoppers typically select well being and wellness merchandise on their very own, for the primary time, RDNs have been surveyed concerning the causes they advocate them.
Listed here are the highest three causes RDNs advocate dietary supplements:
- Correcting a deficiency (79.5 p.c)
- For a well being situation (69.6 p.c)
- For a poor weight loss program (68.9 p.c)
