On this week’s episode of the B2B Advertising and marketing Podcast, Kavita Singh, Senior Content material Editor, B2B Advertising and marketing, spoke with Mark Hodge, Vice President of Advertising and marketing, McCain Meals; Gavin Dunn, Managing Director, KERB+ in addition to Rebecca Lewis-Stanton, Consumer Providers Director, Omne and Jasmine Preen, Senior Account Supervisor, Omne to debate their Bronze win for ‘Greatest purpose-led program’ on the 2023 B2B Advertising and marketing Awards. The marketing campaign ‘Streets Forward’ shined a lightweight on the hospitality trade whereas giving alternatives for cohorts that discovered themselves marginalized or far faraway from entrepreneurship.
The group delved deeper into why the road meals sector was focused, how Omne managed to get the messaging proper, in addition to all the important thing metrics and unimaginable highlights from the marketing campaign. Plus, they shared how the marketing campaign tapped into the emotional side in B2B advertising and marketing.
Need extra? In simply two weeks, we’ll be sharing an in-depth report on our important web site which outlines all the small print to Omne’s award-winning marketing campaign.
