9 Sponsorship E-mail Examples I Love (For Your Inspiration)

Once I was working as an in-house marketer, our workforce spent months in preparation for a large business occasion.

Within the run-up to the massive day, one of many greatest challenges was discovering sponsors for the present.

Emails went unanswered. Pitches had been ignored. Nothing appeared to click on.

That’s once we put all our artistic instincts into creating the excellent sponsorship emails. And these emails secured constructive responses, bringing precise sponsors for the present.

Should you’re struggling to seek out sponsors on your subsequent huge present, I’ve been the place you might be. That’s why I’ve curated 9 of the perfect sponsorship e mail examples that can assist you excellent your pitch and bag that sponsorship.

We’ll cowl:

The Finest Sponsorship Request E-mail Examples

Let’s take a look at these 9 wonderful sponsorship e mail examples and be taught completely different components you may emulate. I’ve collected a number of real-life e mail examples and sponsorship e mail templates you may customise.

1. WTSFest

Areej AbuAli, the founding father of Ladies in Tech web optimization, hosts the WTSFest yearly. This on-site occasion occurs in a number of places and brings collectively 500+ ladies working within the discipline of tech web optimization. Areej shared this e mail she despatched to a possible sponsor excited about contributing to this occasion.

What I Appreciated About This Sponsorship E-mail

This can be a profitable e mail due to its brevity. The message opens with a fast elevator pitch for the occasion. Areej will get straight to the purpose and briefly highlights what makes WTSFest a singular alternative for the potential sponsor.

The e-mail takes solely a few sentences to zoom in on the largest worth proposition for sponsors: certainly one of a form, with an all-women speaker line-up and attendees. The brochure is a good way to share extra particulars and reply questions/objections with out making the e-mail too wordy.

2. The Wall Avenue Ladies Discussion board

I discovered one other nice sponsorship e mail instance shared by Saranya Balachandran, the Content material Advertising and marketing Lead at Ionixx Applied sciences. Saranya despatched an e mail exploring the potential for sponsoring an occasion hosted by the Wall Avenue Ladies Discussion board.

On the left, you’ll see the response she obtained from the occasion organizers. This e mail shares a high-level overview of the occasion and solutions the essential query: what’s in it for sponsors?

What I Appreciated About This Sponsorship E-mail

The response from the Wall Avenue Ladies Discussion board’s workforce was crisp but detailed. It covers all the important thing particulars in regards to the occasion: when, what, who, and the place. Plus, sponsors may take a look at the occasion’s agenda.

Extra importantly, the e-mail particularly highlights the advantages for sponsors. It additionally features a extra complete brochure sharing extra insights that sponsors can be excited about. and I significantly favored that the message invitations sponsors to get in contact with the occasion co-chairs to debate extra particulars.

3. SaaS Sponsorship

Should you suppose your potential sponsors are too busy to learn an extended e mail or undergo a brochure, then this e mail is usually a nice template for you. It’s concise and creates curiosity with out gifting away too many particulars.

What I Appreciated About This Sponsorship E-mail

This instance works nice if you wish to hold your message easy and brief. It’s a quick pitch inviting potential sponsors to discover alternatives over a chat. So, the e-mail highlights solely important data sponsors want: what’s the occasion for and what the important thing advantages are.

4. Healthcare Sponsorship

I consider emails requesting sponsorships ought to have two elements:

• What the occasion is about.
• Why sponsors ought to care.

This e mail template addresses each elements effectively. It provides you a quick description of the occasion, attendees, and themes to be lined. And it provides you three clear factors of what you get as a sponsor.

What I Appreciated About This Sponsorship E-mail

I really like that this e mail is definitely scannable and delivers a convincing pitch, even when you skim by way of the message. It additionally has a private tone with first-person pronouns and nudges sponsors to discover potentialities for contributing to the present.

5. Large Occasion Sponsorship

Large occasions sometimes embrace sponsors in numerous tiers with various packages and advantages. Should you’re concentrating on sponsors for a number of ranges/tiers, then this e mail is nice to offer folks a fast overview of the occasion. It encourages them to take a look at the brochure or deck and be taught extra about completely different packages.

What I Appreciated About This Sponsorship E-mail

Should you’re doing chilly e mail outreach to seek out sponsors, it’s important to set some context round who you might be and why you’re reaching out. I like this instance as a result of it begins by establishing credibility for the sender.

The message doesn’t beat across the bush. As an alternative, it takes only a few phrases to emphasise the principle CTA (view sponsorship packages). And it ends by highlighting that it’s a location-specific occasion — an necessary element for corporations attempting to enter this territory or construct their stronghold.

6. Knowledge Analytics Occasion

Whereas most sponsorship request emails rinse and repeat the identical set of advantages, this instance takes a distinct method. It explains how corporations can strengthen their model picture and reinforce their enterprise values by sponsoring the occasion.

The message basically banks on the standard and central theme of the occasion slightly than highlighting flashy advertising and marketing and comparable perks.

What I Appreciated About This Sponsorship E-mail

This e mail positively influences corporations to sponsor the occasion by highlighting how each companies are pushed by mutual values. It additionally provides sponsors the promise of interacting with key opinion leaders and potential clients within the business.

7. Innovation in Fintech

Should you’re giving sponsors entry to a distinct segment viewers, it’s greatest to guide your sponsorship request with this focus. This instance is solely centered across the fintech vertical and guarantees sponsors nice alternatives to succeed in a distinct segment viewers of execs and companies on this house.

What I Appreciated About This Sponsorship E-mail

This e mail can catch sponsors’ consideration with one compelling sentence: Sponsoring this Expo would place your model on the forefront of the fintech revolution. It’s an aspirational alternative—one that will excite manufacturers to discover sponsorship alternatives.

The message additionally highlights all the advantages particularly aimed on the fintech business. Its targeted messaging stands out from generic pitches.

8. Sustainability Occasion

What when you create a sponsorship e mail the identical approach you write a LinkedIn publish? Open with an intriguing hook, contextualize your concept, make the provide, and finish with a delicate CTA. I really like this instance as a result of it follows this construction and delivers a compelling message with out sounding pushy or too direct.

What I Appreciated About This Sponsorship E-mail

This e mail opens with an concept that sponsors might relate to. This opening sentence units the stage for the occasion and attracts readers’ consideration to the remainder of the pitch.

The message doesn’t highlight the identical previous advantages for sponsors. As an alternative, it focuses on the occasion’s mission and the way sponsors can turn out to be a essential a part of this mission. It additionally sheds gentle on the viewers attending the present for sponsors to see if it aligns with their enterprise.

9. Cybersecurity for Enterprises

I’ve additionally discovered that opening your sponsorship emails with an formidable promise is usually a artistic approach to reel folks in. Give them a view of what they’ll obtain by contributing to your occasion, then share extra particulars about the way you’ll make it occur — like on this instance.

What I Appreciated About This Sponsorship E-mail

I like how this instance opens with a singular proposition to impress a way of intrigue amongst readers. The messaging additionally speaks from the sponsors’ perspective and highlights what’s in it for them. Plus, it mentions a key profit: positioning every sponsor as a thought chief within the business.

How one can Write an E-mail for Sponsorship

I’ve learn, analyzed, and written dozens of sponsorship emails. Some labored effectively, and a few tanked. After evaluating all my experiments with these emails, I’ve narrowed down my greatest ideas for writing sponsorship emails.

Emphasize your shared model values.

Excessive-decibel advertising and marketing campaigns gained’t impress sponsors. They need to know the core values of your occasion and the way they align with their model.

I like to recommend highlighting what you are promoting values in the beginning of the e-mail with a private contact. You need to present that you simply’ve executed your analysis about them and perceive their mission. Current these values to resonate extra along with your prospects and nudge them to have a dialog.

One of many greatest value-driven advantages you may spotlight for sponsors is that they’ll get behind a trigger they honestly consider in.

This fashion, you may also construct long-term partnerships with these sponsors as an alternative of making a transactional relationship for a one-off occasion.

Share particular insights about your viewers.

One other decisive issue for sponsors is figuring out who they’ll attain, aka the viewers. You possibly can’t merely write a line or two describing the type of people attending your present and name it a day. Give sponsors extra context about members and clarify how they’ll profit from this particular viewers.

This readability in your occasion viewers will add extra worth to your sponsorship proposal. It could possibly make your pitch immediately interesting if the viewers aligns with an organization’s goal market.

Plus, this viewers analysis reveals you’ve put sufficient thought into curating a world-class expertise for a extremely area of interest group of individuals as an alternative of creating it open for all.

Create a way of exclusivity.

You possibly can enhance the perceived worth of the sponsorship alternative by providing some unique advantages or early entry to your occasion. Construct a way of urgency and hype to make your provide sound extra thrilling to prospects.

For instance, you may present unique rights to host the primary session or early entry to the tickets. This time-bound provide may fast-track decision-making and encourage sponsors to take the spot earlier than the chance goes away.

Log out with a single call-to-action.

You need to conclude your sponsorship request with a transparent CTA highlighting the quick subsequent step. Don’t confuse readers with a number of CTAs, like “let’s focus on extra” and “take a look at our packages.” You must make it simple for them to proceed and be taught extra about this chance.

Bear in mind to avoid pushy messaging. You must encourage them to discover the sponsorship packages as an alternative of utilizing promotional phrases.