Friday, November 17, 2023
HomePRDisney’s memo outlines grim future, Twitter’s content material moderation cuts and extra

Disney’s memo outlines grim future, Twitter’s content material moderation cuts and extra


Young Girl Using Smart Phone Social Media Concept

Walt Disney Co. is taking a look at reducing prices, based on an inside memo to managers obtained by CNBC.

These may embrace layoffs, a ban on most firm journey and a hiring freeze.

The transfer by CEO Bob Chapek got here after the corporate reported sluggish fourth-quarter earnings and a $1.5 billion quarterly loss in its streaming enterprise final week.

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“I’m totally conscious this might be a troublesome course of for a lot of of you and your groups,” Chapek stated within the inside be aware to administration. “We’re going to need to make powerful and uncomfortable choices.”

Firm shares are reportedly down about 40% in 2022.

Why it issues: Disney’s message to managers additionally labored as a public assertion for shareholders. Firm executives had been clear about its monetary wants and what steps wanted to be taken to get the corporate in a greater place sooner or later. Their feedback left little room for misinterpretation.

 New layoffs at Twitter to influence content material moderation

 The cuts are persevering with at Twitter.

Content material moderation and core infrastructure employees had been among the many firm’s reported 4,400 layoffs of contract workers over the weekend, Platformer’s Casey Newton reported.

Newton added that some contracted workers solely realized they had been laid off as soon as they couldn’t log into their Slack and e mail packages. As well as, he reported managers weren’t notified of the layoffs.

The platform has confronted broadly reported monetary points, together with Musk telling employees in an all-hands assembly Thursday that the corporate may face chapter and wanted to lift subscription income to offset falling promoting {dollars} to “survive the upcoming financial downturn.”

Musk additionally stated over the weekend that the platform’s subscription service would make its return later this week after stories emerged Friday that Twitter Blue’s subscription service was being delayed whereas the corporate was addressing issues over faux accounts.

Why it issues: The corporate has stated it wished to reinforce content material moderation to appease nervous advertisers, but it surely continues to chop content material moderators. The contradiction retains advertisers away from the location and isn’t serving to the corporate’s picture.

Did NYC restaurant go far sufficient in response to discrimination claims?

A romantic Brooklyn restaurant responded to a TikTok declare that the enterprise discriminated in opposition to Asian individuals

Annie, who doesn’t have a final identify on her TikTok account, shared a video that confirmed Asian {couples} all sitting in One if by Land, Two if by Sea’s low-lit second stage, whereas different {couples} sat on the primary flooring with higher lighting and furnishings.

“Let’s lower to the chase: One if by Land, Two if by Sea racially discriminates in opposition to nonwhite individuals, notably Asians,” Annie stated within the video.

@rokug4n

My overview of a preferred dinner restaurant in NYC – One if by Land Two if by Sea #greenscreen #nyc #nyceats #foodie #asian #nycrestaurants #nycdinner

♬ unique sound – annie

Others shared comparable experiences to Annie on the restaurant’s Yelp web page, however a consultant for the enterprise stated the allegations had been unfaithful.

“One If By Land, Two If By Sea has been in enterprise virtually fifty years and we satisfaction ourselves on our service to our prospects, no matter their colour or nationality. I’ve labored on the restaurant for 30 years and the explanation it has stayed so well-liked is due to the heat every visitor receives as they stroll by means of the door,” Lisa Gardner, One if by Land, Two if by Sea’s director of particular occasions, informed the NY Publish in a press release.

Why it issues: The restaurant may have gone additional by listening to the issues raised by Annie and different Yelp reviewers to overview their method to seating visitors. It’s good for companies to share that they’re welcoming to Asian Individuals. However different visitors might not really feel the identical welcome. There could also be no motive for One if by Land, Two if by Sea to alter their insurance policies, however not listening sends an unwelcome message to prospects.

TikTok spreads unhealthy weight reduction ideas, examine says

A brand new examine says promotes “poisonous” weight loss program habits, based on a New York Publish story.

Within the PLOS One report, scientists checked out 1,000 movies utilizing ten hashtags that emphasised health or vitamin.

Research creator and College of Vermont Affiliate Professor Lizzy Pope stated the movies glorified weight reduction and meals being key to reaching well being and thinness.

“We didn’t see any professional voices on this dialog,” Pope stated. “There are only a few docs or dietitians that had been interacting on this content material. So it was principally simply all individuals which can be taking their private expertise and sharing it with the world which could be precious. However in vitamin, there’s a lot unhealthy info on the market, that now we have to be so cautious.”

Researchers feared the weight-loss info would have a adverse influence on TikTok’s youthful viewers.

“Every day, hundreds of thousands of teenagers and younger adults are being fed content material on TikTok that paints a really unrealistic and inaccurate image of meals, vitamin and well being,” Pope stated within the launch.

Why it issues: Younger individuals actively look to social media for well being info. There’s ample alternative for docs, hospitals and bonafide healthcare consultants to share helpful weight-loss info on this area.

Chris Pugh is a workers author for PR Day by day. Observe him on Twitter and LinkedIn. Ship story concepts to ChrisP@Ragan.com.

COMMENT

2 Responses to “Disney’s memo outlines grim future, Twitter’s content material moderation cuts and extra”

    Ronald N Levy says:

    A method to save cash at Disney is don’t eat there. Carry lunch from dwelling. The way in which NOT to save cash is to do what Twitter did, lay off individuals whose jobs had been protecting of consumers and company popularity.

    Musk laid off Twitter PR individuals. Then, once they had been wanted to scale back the impact of unhealthy information, they weren’t there.

    “How do we all know,” prime administration might ask, “that PR persons are bringing in additional than they value?” It’s a great query and Twitter’s expertise is an efficient reply. You know how the worth of a fireplace division when a fireplace breaks out.

    Even higher as a result of you possibly can heed the recommendation of MBA faculties: look forward. Simply as we all know that fireside is a threat we will stop or management with good individuals and methods, so is unhealthy information an usually preventable and controllable peril , information that may destroy an enormous chuck of an organization’s asset worth.

    What can maintain down the unhealthy impact of unhealthy information is the nice safety of constructive truths. That’s IF you’ve got PR individuals in place to promptly make identified the reality. This will embrace making fact identified to administration that helps administration avert making a PR blunder.

    Additionally having an important PR agency to again up the in-house workforce.

    It was a PR blunder for Twitter to oust the data moderators who
    protected Twitter advertisers now departed. It was a PR blunder to attempt saving cash by reducing the Twitter PR workers that left as an alternative of staying to guard administration. Saving on lunch might have useful results however “saving” by shedding PR savants could cause grave company indigestion plus starvation for wanted safety.

    Ronald N Levy says:

    A method to save cash at Disney is don’t eat there. Carry lunch from dwelling. The way in which NOT to save cash is to do what Twitter did, lay off individuals whose jobs had been protecting of consumers and company popularity.

    Musk laid off Twitter PR individuals. Then, once they had been wanted to scale back the impact of unhealthy information, they weren’t there.

    “How do we all know,” prime administration might ask, “that PR persons are bringing in additional than they value?” It’s a great query and Twitter’s expertise is an efficient reply. You know how the worth of a fireplace division once you see fires get away.

    as a result of you possibly can heed the recommendation of MBA faculties: look forward. Simply as we all know that fireside is a threat we will stop or management with good individuals and methods, so is unhealthy information an usually preventable or controllable peril , information that may destroy an enormous chunk of an organization’s asset worth.

    What can maintain down the unhealthy impact of unhealthy information is the nice safety of constructive truths. That’s IF you’ve got trusted PR individuals in place to promptly make identified the truths. This will embrace making fact identified to administration earlier than administration makes a PR blunder.

    It was a PR blunder for Twitter to oust the data moderators who
    protected Twitter advertisers now departed. It was a PR blunder to attempt saving cash by reducing the Twitter PR workers that left as an alternative of staying to guard administration. Saving on lunch might have useful results however “saving” by shedding PR consultants could cause grave company indigestion plus a starvation for wanted safety.



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