Individuals aren’t static, and neither are manufacturers. However how are you going to preserve a model recent with out negating all of the familiarity of its earlier incarnation?
Within the newest episode of Let’s Discuss About Model, host Christine Gritmon talks with designer Marisa Messick of Quill and Co. Messick has helped create and re-create many manufacturers, from florist Smith & Lily to historic window restoration firm Willamette Window Restoration.
She shares insights on what has made big-brand refreshes flop or soar, supplies suggestions for balancing consistency and newness and what ought to by no means change.
Take a look at the most recent episode beneath and make sure you hearken to Let’s Discuss About Branding With Realness with Julia Jornsay-Silverberg, after this one. Hear and subscribe on Apple Podcasts or discover it on Spotify.
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