I made a decision to jot down this Social Cat assessment as a result of I believe it is a platform that has loads of potential. It connects small manufacturers and micro-influencers, which is one thing that I believe is de facto essential within the digital advertising and marketing world.
Social Cat solves an actual downside that small companies encounter whereas leaping into influencer advertising and marketing. They’ve a tough time discovering and contacting the best micro-influencers for his or her campaigns.
You possibly can’t simply go to Google and kind in “micro-influencers.” You’ll get imprecise outcomes at finest. Even in case you get an inventory, you must verify their social media profiles on Instagram, YouTube, Fb, Twitter, and many others. This may be time consuming and troublesome to do in case you’re unfamiliar with all of the completely different platforms.
Additionally, it may be laborious to get in contact with them. Lots of them do not have public contact data listed on their social media profiles.
And even when they do have contact data listed, they might be inundated with requests from manufacturers and never have the time to reply to all of them.
Social Cat makes an attempt to sort out this difficulty by creating a bridge between small manufacturers and micro-influencers.
However does it do it properly? On this Social Cat assessment, I’ll focus on its primary options, pricing, and extra primarily based on my thorough testing of this platform.
Disclosure: This content material has a number of affiliate hyperlinks, which implies in case you click on on them, I’ll get a fee (with none further price to you).
What’s Social Cat?
Social Cat is the proper platform for manufacturers and micro-influencers who wish to collaborate. On the platform, you possibly can both join as a creator or a small model.
Whichever possibility you select, you’ll be capable to create your profile in 3 to five minutes. You’ll have to reply a number of primary questions that spotlight what you might be on the lookout for. Based mostly in your profile, the influencer advertising and marketing platform will match manufacturers and micro-influencers.
Social Cat supplies manufacturers with publicity in entrance of micro-influencers day by day, by way of a Day by day Digest electronic mail system. The micro-influencers specific curiosity in working with manufacturers, and if the manufacturers settle for the collaboration request, it is a match!
As quickly as a match occurs, Social Cat makes an intro between the model and the micro-influencer on electronic mail, they usually can take the dialogue ahead. For manufacturers, the fantastic thing about that is that the micro-influencers are already engaged, since they discover out first concerning the manufacturers.
Professionals and Cons
In case you are on the lookout for a fast Social Cat assessment, simply have a look at this checklist of execs and cons. You’ll have a greater concept of what to anticipate from the platform.
Professionals of Utilizing the Social Cat Platform
- It’s straightforward to get registered on the platform
- Their pricing could be very clear, with a cancel anytime coverage in place
- You possibly can arrange gifted collaborations, alongside paid or affiliate ones
- You possibly can verify model critiques for various creators
- Their buyer assist workforce manually displays the reporting system
- You possibly can verify earlier campaigns with different manufacturers for every creator
- Pre-vetted micro-influencers
Cons of Utilizing the Social Cat Platform
- Operational in restricted international locations [USA, UK, New Zealand, and Australia]
- Has micro-influencers from solely Instagram and TikTok presently
Pricing
Social Cat’s pricing is designed for small companies that need to get began with social media advertising and marketing however do not have the massive budgets of bigger firms. For simply $49/month, you can begin with Social Cat and search for the best micro-influencers.
What’s extra, they provide a 7-day free trial with the intention to get a really feel of the platform earlier than committing to it full-time.
Listed here are the small print of all their pricing plans:
Begin-Up Plan: $49/month
- This plan is nice for these manufacturers that simply need to get began with influencer advertising and marketing campaigns. With this plan, you possibly can stand up to 10 micro-influencer matches each month.
Progress Plan: $99/month
- This plan is nice for these manufacturers who need to add extra user-generated content material, model consciousness, and gross sales. With this plan, you possibly can stand up to 25 micro-influencer matches each month.
- It consists of: Publicity Enhance – get your model in entrance of extra creators recurrently which implies extra creators to choose from. Prime Model Badge – your model will probably be highlighted as a best choice model in your area of interest. One Devoted Session with a Social Cat Professional.
Professional Plan: $179/month
- This plan works nice for manufacturers that wish to scale their influencer advertising and marketing campaigns. With this plan, you possibly can stand up to 50 micro-influencer matches each month.
- The Professional Plan additionally consists of all of the options within the Progress Plan, and two devoted classes with an knowledgeable.
Social Cat’s pricing plans have no obligatory contracts. In the event you don’t need to use the platform, you possibly can cancel it instantly. Consider it as a month-to-month subscription service on your influencer advertising and marketing campaigns.
Particular Provide: Use code – SHANE25 – to get a 25% low cost on your first month on Social Cat, out there for all month-to-month plans.
Social Cat Key Options
I need to deal with the important thing options of Social Cat for this assessment. Why? As a result of once I examined it, I discovered that they’re what makes the platform distinctive and price utilizing.
There are different platforms on the market that do related issues, however Social Cat has a number of key options that make it stand out from the remaining.
Easy Matchmaking Course of
Discovering the best influencers might be daunting, particularly in case you’re simply beginning out. You possibly can spend hours scouring social media platforms, solely to return up empty-handed.
That’s the place Social Cat is available in. The platform will match your model with essentially the most related creators. You possibly can deal with different duties whereas they deal with discovering the best influencers for you.
They’ve a database of over 10,000 pre-approved Instagram and TikTok micro-influencers throughout a number of niches. Take a fast have a look at the most well-liked niches of their creator database:
Good Vetting Course of
When any influencer indicators up on the Social Cat platform, they undergo a vetting course of. Their workforce manually vets every applicant to make sure that solely high quality profiles make the lower.
However what are the standards for vetting micro-influencers on the Social Cat profile? They embrace:
- Profile Content material: Whereas Social Cat isn’t essentially on the lookout for closely edited photographs and complex decor, they do want high quality content material.
Listed here are their judging standards for profile content material:
- An aesthetically pleasing feed
- Profile content material that exhibits an influencer’s passions and pursuits
- Merchandise critiques the place they will see a sure degree of involvement in model collaborations
- A concise bio that displays an influencer’s character and pursuits
- Current Reels or Tales associated to product critiques
They search for genuine engagement within the following methods:
They settle for profiles with fewer followers if:
- They’ve a excessive variety of posts together with above-average content material high quality
- They’ve a excessive and genuine engagement price
- They’ve good submit captions
- They’ve related hashtags
- They’ve as much as 5 model collaborations already finished
Ideally, they’re on the lookout for profiles which have a ratio of three:1 on the variety of followers vs the variety of accounts adopted.
One of the vital essential guidelines to get accepted on their platform is that an account with 3000 followers should comply with lower than 1000 accounts again, ideally lower than 500. They declare that exceptions to this rule are uncommon.
- Publish Rely: The Social Cat workforce critiques the variety of posts on an influencer’s profile. They solely approve those which have a minimal of 100 posts, Feed, or IG Reels.
If a profile has glorious content material and a fantastic aesthetic, additionally they approve profiles which will have 50-100 posts
Content material Possession Rights
As a model, you all the time need to shield your funding. While you pay an influencer to advertise your product, you need to guarantee you possibly can proceed utilizing that content material even when the connection ends.
On the Social Cat platform, manufacturers have the possession rights to make use of created content material by the micro-influencer in perpetuity and on any advertising and marketing channel, together with adverts.
Test Earlier Campaigns
Earlier than you signal any influencer, you need to guarantee that the content material they create is on-brand for you. It’s essential to know that they perceive your audience and might produce content material that resonates with them.
To make sure that you discover the actual deal, Social Cat lets you verify an influencer’s earlier campaigns on the platform. So in case you’re seeking to work on an essential marketing campaign, ensure to verify an influencer’s different model collaborations earlier than you match with them.
Create Gifted Influencer Campaigns
Gifted collaborations are a good way to get began with influencer advertising and marketing with out breaking the financial institution. By partnering with an influencer who’s prepared to advertise your model in change totally free services or products, you possibly can attain a bigger viewers.
The Social Cat platform acknowledges this truth and supplies an choice to create gifted influencer campaigns.
Whereas I’ve seen loads of different widespread influencer advertising and marketing platforms, this can be a distinctive characteristic that I haven’t come throughout typically.
Creator Content material Library
Wish to shield your model’s fame by guaranteeing that influencer content material is correct and freed from any offensive or deceptive statements?
The Social Cat platform has received you lined. They’ve a particular content material area the place influencers can add their content material. Manufacturers will obtain the content material right here for obtain in HD to repurpose.
Creator Critiques
As a model, you will need to see what different manufacturers consider the creator earlier than signing them up. This will provide you with an concept of their work ethic and whether or not or not they’re dependable.
Critiques from different manufacturers may present worthwhile insights right into a creator’s inventive course of and their means to execute briefs. It is going to aid you gauge if a specific creator is a proper match on your model campaigns.
Manually Monitored Reporting System
Manufacturers can entry Social Cat’s manually monitored reporting system to maintain a good eye on the marketing campaign numbers. If one thing goes flawed, their workforce steps in that will help you navigate by any points.
How To Use Social Cat
Now that you’re conversant in the principle options, I need to present you use the Social Cat platform. For this Social cat assessment, I created a free account to provide you a primary concept of the registration course of and what you are able to do on the platform.
Please be aware that I haven’t really collaborated with micro-influencers by way of the platform. The aim of this assessment is to speak concerning the interface and the performance of the platform.
On the Social Cat platform, you get two choices:
- Signal Up as a Model
- Signal Up as a Creator
For this Social Cat assessment, I’m solely specializing in what it’s like for manufacturers to enroll on the platform.
Step 1: Choose Your Goal Viewers
Step one is to choose the audience that you just need to goal on your influencer advertising and marketing marketing campaign. You possibly can choose a number of choices from those given. For this assessment, I’m going to decide on men and women within the age group of 25-44.
Step 2: Choose Related Subjects
The subsequent step is to pick out related matters primarily based on your small business area of interest. There are loads of choices so you might be positive to seek out one thing associated to your area of interest.
Step 3: Select Your Location
On this step, you possibly can select the placement the place your small business operates. Take into account that Social Cat will present you content material creator profiles primarily based on the placement you enter at this stage.
So, if your small business is US-based however you need to work with creators in Australia, you need to select “Australia” as your alternative right here.
Step 4: Enter Your Enterprise Location
While you enter your small business location, Social cat tries to match you with native creators. You can too select to skip this step if you need.
Step 5: Select the Proper Social Media Channel
Subsequent, determine if you wish to get matched with creators on TikTok or on Instagram. You can too select each social media platforms right here. For this assessment, I’m solely going with “Instagram.”
Step 6: Select the Kind of Creators You Wish to Work With
Choose the niches for the influencer profiles that you just’d prefer to see. Be sure that this alternative is in sync with the choice you selected in Step 2.
Step 7: Select Acceptable Collaboration Sorts
You possibly can select the kind of collaboration you’d prefer to have with influencers. Would you want them to showcase your product by way of Instagram Reels, Instagram Tales, Photograph Grid, or Video Grid?
You possibly can select all choices too in case you are open to every kind of collaborations. In the event you’ve chosen TikTok as your most popular social media channel, these choices will look barely completely different for you.
Step 8: Add Your Public Assessment Hyperlink
If you’d like creators to go away you a assessment on public assessment websites, you possibly can add a hyperlink right here. As a small enterprise, it will probably aid you achieve credibility. You can too select to skip this step.
Step 9: Choose the Minimal Variety of Followers For Creator Profiles
At this stage, you possibly can select the bottom variety of followers you want to your creators to have. You possibly can even discover creators who’ve above 5000 followers.
Step 10: Describe Your Product
Write a brief description of the product that you just’d like influencers to advertise for you. It is suggested that you just add worth particulars right here so creators can have a greater concept of what you might be providing.
Step 11: Select Your Marketing campaign Aim
Choose a marketing campaign aim that finest describes what you need to obtain along with your marketing campaign: Create extra user-generated content material, enhance consciousness, or enhance your gross sales.
Step 12: Select How You Would Compensate Influencers
Would you prefer to present your merchandise, pay a set price, or provide a fee on every sale to your influencers? Choose whichever possibility works for you. In case you are open to all three choices, you possibly can choose all three as properly.
Step 13: Choose a Plan
At this step, you possibly can select which plan you’d like to enroll in. Social Cat offers you a 7-day free trial for all three plans listed beneath. The free trial includes 0 danger, in case you are not pleased with it, you possibly can cancel earlier than it transitiones to a paid subscription.
When you enter your bank card particulars, you possibly can entry the platform totally free for every week. Social Cat begins charging you on the finish of the week primarily based on the plan you select right here, if you need to proceed.
Particular Provide: Use code – SHANE25 – to get a 25% low cost on your first month on Social Cat, out there for the month-to-month plans.
The entire registration is tremendous simple and took me about 3-5 minutes to finish. Fairly clean, I need to say. So, what’s subsequent?
Here’s a fast overview:
When you join, Social Cat matches your model with creators of their database. These matches are primarily based on the merchandise that creators are utilizing and how much manufacturers they’re enthusiastic about. The platform additionally takes under consideration your area of interest, location, finances, marketing campaign objectives, and different particulars.
They repeat the method each month till you discover related matches. While you begin getting proposals, you possibly can determine which collaboration requests you’d like to just accept.
Social Cat sends you each an introductory electronic mail to interrupt the ice. From there, you possibly can take the dialog ahead.
Buyer Help
For help, Social Cat has a particular Assist Heart on their web site. Whereas I used to be testing the platform, I checked out a few articles and they’re very informative. However in case you’d like to jot down a couple of particular downside, you should utilize the Contact tab on their web site.
You can too ship an electronic mail on to joe@thesocialcat.com. They sometimes reply inside a number of hours. You can too name them at +44 7933 441 043 or ship them a message on Instagram.
Comparability with Different Platforms
Social Cat is exclusive among the many finest influencer advertising and marketing platforms due to its distinctive matchmaking course of. The profile is about up such that their algorithm can perceive the wants of companies and creators.
It’s like Tinder for manufacturers and creators, however prone to be more practical! They make a match such that each events will probably be pleased with the association.
Upfluence, Fourstarzz, and Heepsy stands out as the high influencer advertising and marketing platforms on the market however Social Cat has a totally completely different audience.
The price of influencer advertising and marketing can go into 1000’s of {dollars} or extra. However what about these companies that don’t have an enormous finances? That’s Social Cat’s primary viewers.
The platform has a robust deal with small companies that will not have a giant finances however nonetheless need to attain a large viewers.
Their gifted campaigns enable companies to get their services or products in entrance of potential clients for free of charge, which is a good way to get began with influencer advertising and marketing.
Social Cat’s pricing mannequin is inexpensive so small companies can get began with influencer advertising and marketing extra simply.
FAQs
1. What’s a gifted collaboration?
Social Cat has a “Gifted Campaigns” characteristic that permits companies to ship merchandise to influencers totally free. This can be a nice solution to get your product in entrance of potential clients with out spending a dime.
2. Is Social Cat free?
Social Cat provides a 7-day free trial for his or her paid plans. If you need to take a look at their platform earlier than signing up for a paid plan, you too can e-book a demo.
3. What sort of influencers are listed on Social Cat?
On Social Cat, micro-influencers who’ve between 1k and 50k followers are listed. You’ll find influencers throughout niches from the USA, Canada, the UK, and Australia.
Social Cat Assessment: What’s My Verdict?
General, I believe that Social Cat is a good possibility for companies seeking to run an influencer marketing campaign. The platform is user-friendly and supplies loads of options that companies can make the most of. I extremely advocate utilizing Social Cat in case you’re a small enterprise proprietor seeking to run an influencer marketing campaign.
Do you have got any questions concerning the options listed on this Social Cat assessment? Please submit them within the feedback part. I’ll be comfortable to reply them for you.
Particular Provide: Use code – SHANE25 – to get a 25% low cost on your first month on Social Cat, out there for the month-to-month plans.
Disclosure: This content material has a number of affiliate hyperlinks, which implies in case you click on on them, I’ll get a fee (with none further price to you).
