Though the probability of a TikTok ban appears distant for the time being, for the reason that newly handed Home of Representatives invoice is not getting a lot traction within the Senate, the potential of a ban appears to be somewhat nearer to actuality with every try—and with majorities in each homes up for grabs once more this 12 months, we’ve received to at the very least take into account the likelihood for the sake of social media technique.
A brand new client report from advertising and marketing and comms company MGH digs into the place TikTok customers would possibly find yourself if a ban really occurs, discovering that 58 % of customers surveyed would soar to Instagram Reels. Isolating the TikTok customers surveyed who say they create their very own content material, that quantity jumps to 71 %.
However different platforms additionally confirmed important returns within the survey. YouTube Shorts got here in at an in depth second at 52 %, and Fb Reels got here in third place with 49 % of TikTok customers. X (previously Twitter) got here in final place with 23 %.
The research additionally requested TikTok’s customers how necessary the app is to their day by day lives, measuring the impact one of these laws may have on voter sentiment in an election 12 months. Unsurprisingly, 52 % of all TikTok customers surveyed said they rank TikTok as necessary to their day by day lives in comparison with 80 % of TikTok customers who create their very own content material.
Learn the company’s weblog submit for extra survey particulars.
The nationwide survey of 1,056 U.S. TikTok customers took a take a look at those that watch TikTok in comparison with those that create content material on TikTok. Outcomes are based mostly on a nationwide survey of 1,056 U.S. TikTok customers. The survey was fielded March 13-14, 2024 utilizing SurveyMonkey Viewers. The margin of error is +/- 3 %.
