Are you on the lookout for a enjoyable approach to enhance your web site engagement? Wish to discover ways to add a spin-to-win wheel promotion to your eCommerce retailer to gamify person expertise (UX)?
Spin-to-win popups are a superb approach to have interaction your website guests and convert them into leads. Spin-to-win promotions enable you to add a enjoyable quotient to your web site’s UX, whether or not you’re making an attempt to scale back buying cart abandonment, generate new leads, or improve gross sales.
However how will you shortly and simply construct an animated spin-to-win wheel, particularly for those who don’t know the way to code?
At present, I’ll present you the way to add a spin-to-win wheel popup in your web site.
Earlier than that, let’s perceive what’s a spin-the-wheel marketing campaign and why it’s a worthwhile instrument for on-line companies.
What Is a Spin-to-Win Wheel Popup?
A spin wheel popup is a kind of optin marketing campaign that provides website guests a enjoyable approach to work together along with your web site.
The marketing campaign gives individuals a possibility to play and win video games, equivalent to a low cost coupon code, free delivery, or buy-one-get-one gives once they spin the wheel on their display screen. Guests may need to share their e-mail addresses both to spin the wheel or declare the payouts.
You’ve in all probability seen a web-based spin-to-win marketing campaign earlier than. It appears to be like like this:
The spin recreation wheel is often divided into completely different slices, every of which carries a distinct prize that customers can win. Providing some type of gameplay in your optin campaigns to interact along with your audience is referred to as ‘gamification.’
Including gamification to your advertising technique is a superb approach to have interaction with clients and develop your e-mail subscribers.
Analysis exhibits that companies that undertake gamification methods, on common, see a 25.3% rise in gross sales conversions.
Right here’s a take a look at how manufacturers throughout the globe are utilizing gamification of their advertising campaigns to develop their companies:
Associated Content material: Wanting particularly for spin-to-win examples? See how PortraitFlip used a reduction wheel in its giveaway marketing campaign to convert over 3% of its cellular site visitors into leads.
You possibly can have comparable success with a spin wheel promotion that grabs your viewers’s consideration, rewards them, and collects their private data.
However the way to add a spin-to-win wheel popup in your web site from scratch?
You possibly can select from the finest spin-to-win instruments so as to add one of these marketing campaign to your website.
For in the present day’s tutorial, we’ll go along with OptinMonster:
OptinMonster is the world’s #1 lead era software program available on the market. It’s additionally among the best spin-to-win instruments you should use in your on-line web site.
OptinMonster gives ready-to-launch gamified spin-a-win wheel popup marketing campaign templates which you can customise and publish in your website in a matter of minutes.
Right here’s the spin-to-win popup I created in OptinMonster for this tutorial:
It took me lower than 5 minutes to create and publish this popup. There are various different benefits of making a spin-a-wheel marketing campaign with OptinMonster:
- Zero coding required to design a marketing campaign from scratch.
- Select a design from a number of templates.
- Customise it to match your model’s model.
- Embed the marketing campaign on any website.
Able to see how? Let’s dive into the tutorial.
Step 1: Choose Your Marketing campaign Kind and Template
First, it’s essential to log in to your OptinMonster account.
When you’re in, click on on the Create New Marketing campaign button within the higher right-hand nook:
Now you’ll want to pick your marketing campaign sort. For this tutorial, we’ll go along with the Gamified marketing campaign sort:
This gives you loads of ready-to-use, spin-to-win popup templates to select from:
You possibly can select any template you want and customise it to match your model’s model. I’ll select the Spin for a Low cost template:
Subsequent, give your marketing campaign a reputation, assign it to your web site, and click on Begin Constructing:
With this, you’re able to customise your gamified popup.
Step 2: Customise Your spin-to-win Wheel Marketing campaign
Right here’s how the template appears to be like like within the OptinMonster editor proper now:
Making modifications to your spin-the-wheel popup is admittedly easy.
I’ll start by altering the textual content. Click on on the textual content you need to change and edit it immediately within the OptinMonster editor:
Be certain your copy persuades the positioning guests to work together with the marketing campaign. For tips about writing copy that converts, learn our information on the way to write a gross sales web page.
Subsequent, you’ll need to customise the rewards that seem on the spin recreation. To try this, click on on the wheel picture in your editor:
Right here, you’ll see a menu seem on the left-hand panel. You possibly can edit the part and wheel colours:
To alter the rewards throughout the sections, click on on the Customise Wheel Sections button:
You’ll see a brand new window that permits you to change the way you need the wheel marketing campaign to work:
You possibly can edit the next issues about your spin wheel marketing campaign:
- Can Win: This allows you to make choices that may’t be received which is helpful you probably have a product that just lately went out of inventory and it’s essential to substitute it. You can too flip off choices like ‘spin once more’ or ‘no luck this time’ to verify all of your individuals win a prize.
- Win Likelihood:Â This exhibits the chances of your buyer successful that particular prize based mostly on what number of choices can be found to win.
- Label: That is the title of the prize that can be in your spin wheel.
- Coupon Code:Â That is the coupon code that the person will obtain once they win a particular prize.
With these choices, you’ll be able to create customized prizes in your guests to win:
In case you do it effectively, you should use these rewards to generate leads and earn cash by means of low cost gives.
Subsequent, I’ll arrange a number of show guidelines. It’ll enable you to management when and the place the popup seems.
Step 3: Set Your Show Guidelines
On the prime of your editor menu, click on Show Guidelines:
That is the display screen you’ll see:
OptinMonster has tons of show guidelines that you should use to indicate your marketing campaign to the fitting individuals on the proper time of their buyer journey.
These show guidelines break down into 2 classes:
Targets are guidelines that can present a popup based mostly on customers’ traits. This contains issues like the place the person is positioned, what gadget they use, or how they’ve interacted along with your website prior to now.
Triggers are guidelines that use your website site visitors’s conduct to find out if a popup ought to seem. That may be occasions equivalent to:
For in the present day, I’ll present you the way to configure an Exit-Intent® set off. Because of this our spin-to-win wheel recreation will seem to customers in the event that they attempt to go away your website.
That is an extremely efficient set off for partaking abandoning guests. For instance, Crossrope used the Exit-Intent® popup to develop its e-mail listing by 900%.
Again to your OptinMonster dashboard, click on on the time on web page situation. This can pull up your show rule choices:
Click on on When and choose Exit Intent® from the choices:
Subsequent, you’ll be able to select which gadget you need your exit-intent popup to seem on. You possibly can select between:
- Desktop-only
- Cellular-only
- Each
Then you may as well select the Exit-Intent® sensitivity stage as low, medium, or excessive:
The sensitivity stage you select may have a direct impression on how your marketing campaign seems on cellular units.
Low and Medium sensitivities create a scroll up set off, whereas Excessive sensitivity creates a again button set off.
To study extra about how exit-intent popups work on cellular, learn the way to create cellular Exit-Intent® popups that convert.
Subsequent, I’ll customise the place the spin wheel popup seems. To do that, I’ll go away the present URL path possibility as it’s. However I’ll click on on is any web page situation and alter it to incorporates:
Right here, you’ll have to enter the URL slug of the pages the place you need the spin wheel marketing campaign to seem.
As an example, let’s say you’ve an eCommerce retailer that sells skincare, make-up, and dietary supplements merchandise.
You may need an internet site construction the place every of your product pages contains the URL path, equivalent to:
www.mysite.com/skincare
www.mysite.com/make-up
www.mysite.com/dietary supplements
So for those who’re making a spin-the-wheel marketing campaign particularly for make-up merchandise, you’ll should enter the 2nd URL slug. To use this situation, add the time period ‘/make-up’ within the discipline subsequent to incorporates:
This stage of customization ensures that you just’re exhibiting your gamified popup to the fitting section of your viewers on the proper time of their buyer journey.
When you’ve set the very best show guidelines in your website’s marketing campaign and targets, it’s time to combine the popup along with your e-mail service supplier.
Step 4: Combine With Your E mail Service Supplier
One of the vital widespread causes for making a spin wheel popup is to develop your e-mail listing. That approach, you’ll be able to monetize your website or merchandise by means of e-mail advertising finest practices.
To attach your marketing campaign along with your e-mail service supplier (ESP), click on on the Integrations tab on the prime of the menu:
OptinMonster integrates natively with over 30 of the most well-liked ESPs available on the market. This integration performance permits you to automate your lead era so you’ll be able to add new leads out of your advertising campaigns to your ESP.
Kind the title of your e-mail service supplier or scroll by means of the web page to search out it manually.
I’ll select Fixed Contact since that’s the ESP I take advantage of for my web site:
From there on, the precise steps to attach OptinMonster along with your ESP rely on which e-mail advertising automation software program you’re utilizing. For probably the most half, it includes copy-pasting your e-mail account’s API key.
For extra particular directions, learn our detailed information on the way to join your e-mail service supplier with OptinMonster.
Professional-tip: Don’t see your ESP listed? You possibly can get began with Monster Leads.
Monster Leads is OptinMonster’s inner lead storage instrument. It allows you to retailer your lead information, export it, and ship particular person emails out of your current e-mail shopper.
When you’ve built-in your spin wheel marketing campaign along with your ESP, you’re able to embed your marketing campaign and launch!
Step 5: Save and Publish Your Marketing campaign
Click on on the Save button on the top-right of your display screen to ensure you don’t lose the modifications you’ve made thus far:
Now go to the Publish tab:
Underneath the Publish Standing part, click on on Publish:
To test how the marketing campaign seems in your website, you’ll be able to enter certainly one of your linked web sites below the Reside Web site Inspector to test how the popup seems. Or, you’ll be able to preview the popup by clicking the Preview button within the Web sites part:
Right here’s how the spin wheel marketing campaign takes care of I printed it on my web site:
Customers will have the ability to play the spin recreation or win a prize solely after they enter their e-mail addresses.
Gamify Your Web site’s UX with Spin-to-Win Popups
Video games have the facility to show a boring web site expertise into an thrilling one. Including gamification to your web site’s expertise can assist you exchange informal guests into leads and potential consumers.
If you wish to study extra about the advantages of gamification in advertising, listed below are a number of assets:
Able to see if gamification can assist you enhance engagement and improve gross sales? Comply with the steps outlined above to create your first spin the wheel popup marketing campaign.
Hello, I am a author and content material marketer with 10+ years of expertise. Through the years, I’ve helped a number of B2B SaaS manufacturers develop their on-line presence and get extra clients. At OptinMonster, I write about all issues advertising — starting from how-to guides to the best-of instruments that will help you enhance your e-mail advertising, lead era, and web site conversion campaigns.
Disclosure: Our content material is reader-supported. This implies for those who click on on a few of our hyperlinks, then we could earn a fee. We solely advocate merchandise that we consider will add worth to our readers.
