Airbnb CEO Brian Chesky is trying so as to add extra locations to lease on his platform, in line with a Monetary Occasions story.
To assist appeal to new hosts, the corporate mentioned it’ll elevate legal responsibility protection for houses to $3 million and would supply customers with a “superhost” to assist them begin with Airbnb. Referrals are additionally deliberate for individuals who enroll new customers.
Chesky mentioned he needs to guide by instance to draw new hosts.
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He informed CBS on Wednesday that he will likely be renting out a collection in his house and mentioned he would make customers contemporary cookies and provided a visit to the health club and a stroll within the park.
“if I, the founding father of Airbnb to do it, then you are able to do it as nicely,” Chesky mentioned within the interview.
We’re making it simpler than ever to Airbnb your property. Get all the small print from our very first Host, CEO @bchesky. https://t.co/SQ3kwEIFjm
— Airbnb (@Airbnb) November 16, 2022
Why it issues: The Airbnb CEO wants new customers and is taking an aggressive communications strategy by providing new options to assist meet his purpose. Renting out a collection in his house helps construct transparency and his including legal responsibility protection, referrals and assist for brand spanking new customers to enroll communicates a extra customer support strategy, which may entice new hosts.
TikTok CEO emphasizes content material moderation as Twitter lays off workers
TikTok’s CEO Shou Zi Chew mentioned Twitter is taking a danger after shedding half of its workers, in line with a Time report.
Chew mentioned it was vital for social platforms to make use of sufficient workers to deal with content material moderation and safety.
“I hope that day by no means comes,” he mentioned with fun after being requested if TikTok would work after firing half of its workers. “The best way we’re organized is one the place we don’t want to put off half the workforce to realize the effectivity ranges that we need to obtain.”
Chew’s feedback got here as The Data reported that the corporate is trying to rent 1,000 folks at its Mountain View, California, workplace and is approaching laid-off Meta and Twitter employees.
He mentioned TikTok has tens of hundreds of content material moderation employees and pressured that he would do something to maintain the social platform afloat.
“For a lot of tech corporations together with ourselves one of many largest groups that you’ll have is your belief and security group,” he mentioned. “That’s an funding that’s undoubtedly worthwhile if you wish to hold the platform a really secure platform.”
Why it issues: Content material moderation is essential to the success of social networks and the way others understand them. Not like Twitter, TikTok is placing a better worth on content material moderators, however latest criticism over its ties to China, claims of monitoring Americans, and different content material moderation points have left some to query the platform’s motives. Time will inform how TikTok responds to the criticism.
Extra Individuals hearken to every day podcasts, examine says
A brand new examine says 18% of Individuals 13 years and older hearken to a podcast every single day, in line with an Edison report.
That quantity was 15% final yr.
“There have been some fluctuations in podcast attain from quarter to quarter as we noticed the start and finish of quarantine restrictions, however this graph that reveals the climb of podcast attain ought to be encouraging for the podcast neighborhood,” the corporate’s weblog submit reads.
Edison mentioned they anticipate these developments to proceed.
“What makes (these statistics) compelling is to see an upward trek for our podcast attain information with no cliffhanger in sight,” the report indicated.
Why it issues: Podcasts are a simple and cheap manner for communicators to share messages. The Edison report reveals that podcasts have continued to engrain themselves within the mainstream and are anticipated to keep up their reputation sooner or later.
Enterprise boosts gross sales by creating comms division after viral development
A 3rd-generation garments retailer close to the College of Alabama benefitted from a viral clothes development across the college’s sorority rush and used the push to enhance its enterprise by means of social media, in line with an Inc. story.
The shop noticed extra references to The Pants Retailer as a wide range of college students who participated within the development confirmed off their retailer purchases on TikTok.
The shop mentions drove extra visitors to the third-generation retailer’s web site and on-line gross sales there rise 600% from the earlier yr from patrons who used the hashtag when posting movies of their purchases.
@allieappleton HUGE @pantsstore HAUL🛍🛍 #fyp #foryoupage #hugehaul #haul #tryonhaul #ootd #pantsstore #pantsstorestyle #preppy #goldengoosedupes #ootw #sparkles #p
Proprietor Michael Gee mentioned he wasn’t conscious of why gross sales had been up till his 14-year-old daughter informed him concerning the TikTok development.
And Gee shortly acted.
He added a two-person social media group to submit on its Instagram and TikTok pages commonly.
“While you’ve been round for 73 years,” he informed a Inc. reporter, “it’s a must to adapt. I’m good at sure issues, however they’re undoubtedly higher than I’m. That’s the world they reside in.”
The Pants Retailer now has about 80,000 Instagram connections and over 41,000 connections on TikTok. The social media work there has boosted annual income on the enterprise this yr.
“You need to belief your folks and go along with it,” Gee informed a reporter.
Why it issues: The shop proprietor didn’t find out about TikTok earlier than their on-line gross sales rose after college students participated within the on-line development. It might have been straightforward to shrug off the enhance as a brief blessing, however they shortly responded by making a social media division to spice up on-line gross sales. The shop’s belief in its communications division paid off with elevated gross sales.
Chris Pugh is a workers author for PR Day by day. Observe him on Twitter and LinkedIn. Ship story concepts to ChrisP@Ragan.com.
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