Let’s remind ourselves to not get too targeted on the numbers and lose concentrate on the choices we’re attempting to make.
As know-how has superior by means of the so-called Info Age, and information storage has turn out to be cheaper — we’ve got been holding onto a lot of knowledge. We retailer information that’s many orders of magnitudes previous gigabytes and terabytes and petabytes. And all that information received saved in databases.
And management rejoiced. Mountains of knowledge!
We had information on product onboarding and utilization, advertising and promoting, gross sales — all the things. It was all there. Simply take a look at all these 1s and 0s gleam within the solar! This was, and nonetheless is, the info period.
The issue is, uncooked information doesn’t precisely exude “data”.
As soon as we began gathering all this information, we realized it wasn’t sufficient to have it, we wanted to get some worth out of it. So we began creating options like information warehouses, information lakes, even information lakehouses. The promise of those options was to, by means of totally different methods, extract data out of the uncooked information. By means of this we have been in a position to flip these 1s and 0s into numbers on dashboards. “Info”, in case you…
