Final Friday marked 20 years of Marketoonist. On October 21, 2002, I printed my very first advertising cartoon, then known as Model Camp. It was a cartoon on the 8 Varieties of Model Managers.
I had simply began as an Affiliate Advertising Supervisor at Common Mills, engaged on Yoplait. I emailed this primary cartoon to 35 co-workers from my cubicle on the 4th ground, linking to a publication sign-up.
I imagined this advertising cartoon collection could be primarily for my co-workers within the workplace. However I quickly began listening to from individuals working in advertising in all kinds of firms all around the world. I realized all of us share related tales and experiences on this humorous advertising trade of ours (and enterprise typically).
Advertising is consistently in a state of flux, with an infinite stream of shiny new issues to distract us. However the extra issues change, the extra they keep the identical.
Over time, I’ve beloved this communal feeling that we’re all figuring it out collectively.
I by no means imagined that this cartoon would have lasted 20 years, and definitely not that it might evolve into my profession. I saved drawing as I labored at completely different firms (Common Mills, Dreyer’s Grand Ice Cream (Nestle), Technique Merchandise, HotelTonight) and somewhere else (Minneapolis, San Francisco, London).
In October 2010, I made the leap to concentrate on Marketoonist full-time, rising it right into a customized cartoon studio and giving keynote talks around the globe. This gave me the chance to fulfill lots of you in individual.
I principally need this cartoon collection to be a reminder to not take ourselves too critically. And I feel that laughing at a few of the humorous issues in advertising can assist us develop into higher entrepreneurs.
I’m grateful for all of you who’ve been studying this cartoon through the years. Thanks for becoming a member of me on this journey and supporting me alongside the way in which.
Later this week, I’ll share an interview with MarketingWeek on a few of what I’ve noticed on this 20-year journey, and the backstories on a few of my favourite cartoons during the last 20 years.
“If advertising saved a diary, this may be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs
Right here’s my first-ever cartoon on this collection, and some others that come to thoughts:
