Would you want to enhance your product promotion so you possibly can win extra gross sales? Making a stellar product is simply step one. Should you don’t additionally know the way to market a product, your corporation might be lifeless within the water.
Right here at OptinMonster, we all know how difficult product promotion could be. However we’ve additionally achieved enormous success. Our lead era software program is used on over 1.2 million web sites, together with enormous names like Patreon, Harvard College, and Tripadvisor.
We’ve created a multi-channel advertising technique that builds model consciousness and efficiently sells our product. And we’ve constantly optimized our technique within the 10 years since we launched our software program.
On this article, I’m sharing what we’ve realized with you. These 14 product promotional methods will make it easier to market your product so you possibly can attain your audience and improve your income.
Product promotion is a necessary advertising technique targeted on informing potential clients about your product and persuading them to purchase. Its major objectives are to:
Efficient product promotion showcases the advantages and options of your product to the appropriate viewers on the proper time. It generates and nurtures leads by displaying that the worth of your product is bigger than its worth.
To succeed, you’ll want to craft a message that resonates with customers and highlights the distinctive advantages and options provided by your product. Then, you’ll want to use a number of advertising channels to succeed in the appropriate individuals with that message.
Whether or not you’re advertising a brand new product or revitalizing an current one, a complete promotion technique helps you set the stage for sustained success.
Subsequent, we’re going to discover among the greatest methods to advertise a product. Our focus is on digital advertising methods, as these apply to virtually any product and business.
Relying on the character of your corporation, you might also think about in-person product promotion methods equivalent to commerce exhibits, hands-on demo occasions, and free pattern giveaways.
Let’s dig into our record of ideas for the way to market a product.
1. Promote Your Merchandise With E mail Advertising and marketing
We’re going to begin with the digital advertising technique that boasts the best ROI: electronic mail advertising. E mail advertising knowledge from Litmus exhibits a mean ROI of 3600%. Meaning for each $1 you spend on promotional emails, you would make $36 in income.
Based on 2023 client knowledge by Marigold, 52% of customers had made a purchase order immediately from an electronic mail within the earlier final yr. That was a rise of 4% since their 2022 report.
E mail advertising is so efficient as a result of you possibly can ship extremely focused messages to your leads.
Plus, your electronic mail record is full of people that have already proven curiosity in your corporation. In any case, they gave you their contact data for a motive.
Questioning the way to promote a product via electronic mail? We’ve a number of assets for that:
Via your advertising emails, you possibly can introduce new merchandise, construct belief with potential clients, and provide coupons and particular offers.
Right here’s an instance of a superbly designed product announcement electronic mail from The Firm Retailer:
With advertising emails like this one, you possibly can promote your merchandise on to your audience.
2. Use Your Web site to Develop Your E mail Checklist
However what about getting extra electronic mail subscribers within the first place? You should use your web site to develop your electronic mail record with highly-engaged subscribers.
E mail advertising is so profitable as a result of your subscribers particularly selected to obtain messages from you.
Equally, web site guests are primed to turn out to be engaged electronic mail subscribers. In any case, they’ve simply taken the time to go to your web site and study your model.
On the subject of rising your electronic mail record utilizing your web site, there’s merely no higher instrument than OptinMonster:
With OptinMonster, you possibly can gather electronic mail addresses utilizing lightbox popups, floating bars, inline varieties, and different onsite advertising campaigns. You should use 100+ templates and straightforward drag-and-drop builder to have an electronic mail signup marketing campaign up and operating in your web site in just some minutes.
You’ll be able to create an incentive to enroll by providing a lead magnet equivalent to a coupon code or free book.
OptinMonster’s strong triggering and focusing on guidelines allow you to provide the appropriate provide to the appropriate individuals on the proper time. These guidelines embrace:
- Exit-Intent® Know-how: Seize your customer’s electronic mail handle earlier than they depart your web site.
- Web page-Degree Focusing on: Present guests particular provides primarily based on the content material they’re taking a look at in your web site.
- Timed Show and Scroll Triggers: Solely present your popup when a person has spent a sure period of time in your web site or has scrolled via a selected share of a web page’s content material.
You’ll be able to even mix a reduction provide with a countdown timer for elevated urgency:
Gathering electronic mail addresses isn’t the one method you should use OptinMonster for product promotion. You can too create popups to recommend merchandise primarily based on the web page they’re visiting:
These are simply 2 examples of OptinMonster campaigns that may remodel your product promotional technique. Need to get began? Strive OptinMonster with our 14-day money-back assure.
3. Market Your Merchandise on Social Media
You in all probability already know that social media is important to product advertising. However we’re not simply speaking about logging into Fb, writing a 30-word publish about your product, and blindly praying that you just get some new leads.
If you wish to learn to promote your product on social media, you want a technique that includes just a few totally different platforms. In style platforms embrace:
- Fb
- X (previously Twitter)
- TikTok
You’ll need to determine which social media platforms are proper for your corporation, fine-tune the greatest time to publish for every platform, and have interaction together with your viewers persistently.
Experiment with totally different platforms and publish sorts. For example, Blenko Glass Firm took a enjoyable strategy after they promoted limited-edition decanter on Instagram and Fb. They broadcast a stay video of their glassmakers creating one of many decanters of their scorching store:
This video exhibits off the care and talent that goes into every merchandise and builds a way of group with followers.
As you develop your social media technique, it’s possible you’ll discover that some platforms are extra suited to totally different promotions. For instance, you may need nice success selling a web based course in your Fb web page however discover that your product launches acquire extra traction on Instagram.
Analysis, check, and tweak. That’s the one solution to fine-tune your social media advertising plan.
Want some assist together with your social media technique? We’ve curated an inventory of 33 instruments to degree up your social media sport.
4. Create Product Touchdown Pages
Let’s say you’re already utilizing electronic mail advertising and social media to advertise your merchandise. The place do you ship these leads?
Should you’re an eCommerce retailer, then you definately’ll possible merely ship these results in your current product pages. However what in case your product is extra specialised?
That’s the place a touchdown web page are available.
A touchdown web page is a stand-alone webpage that has a single call-to-action (CTA). In different phrases, it has simply 1 purpose. Frequent touchdown web page objectives embrace persuading guests to:
- Subscribe to your electronic mail record
- Register for an occasion
And naturally:
When the touchdown web page’s CTA is to buy a product, then it’s usually referred to as a gross sales web page.
Study Extra: The best way to Win Extra Clients With Your Gross sales Web page (Ideas & Examples)
Gross sales pages are particularly useful for on-line programs, software program, high-ticket merchandise, or area of interest merchandise.
Right here’s our personal gross sales web page that we use for OptinMonster College:
OptinMonster College is a complete set of digital advertising programs that our clients get without spending a dime after they purchase our software program. The purpose of this gross sales web page is to indicate the advantages of those programs and to encourage guests to buy OptinMonster.
As guests scroll via the web page, they’ll see extra particulars concerning the lessons, together with FAQs, buyer testimonials, and extra.
You don’t should have a ton of internet design abilities to create an efficient gross sales web page.
Should you use WordPress, we suggest utilizing SeedProd, the perfect drag-and-drop web page builder for WordPress.
SeedProd provides over 200 professionally designed templates, so you possibly can rapidly construct a phenomenal gross sales web page. It additionally comes with pre-made touchdown web page blocks like testimonials, star scores, movies, and extra. SeedProd even has WooCommerce blocks like add to cart, buying cart, checkout, and merchandise grid that can assist you generate gross sales.
You can begin with a phenomenal template and add the blocks that you’ll want to promote your product.
When you’ve designed a gross sales web page, you possibly can hyperlink to it in your promotional emails and social media posts. That method, you’ll be driving site visitors on to your strongest gross sales pitch.
5. Begin a Podcast
Podcasts are wonderful for constructing an viewers and increasing your voice inside your area of interest. However they’re additionally among the best methods to advertise a product.
Should you’ve already began a podcast, then you definately’ve obtained an viewers able to go. Simply proceed to offer wonderful content material as common, however promote your product initially and finish of every episode.
However bear in mind, don’t make your promotions too lengthy. When individuals hear one thing that feels too salesy in a podcast, they’re fast to hit the skip forward button. Even your loyal clients.
Don’t know a lot about podcasts? Don’t fear. Right here’s a tutorial on the way to get began on this planet of podcasting.
6. Host Stay Webinars and Demos
Webinars and product demos are highly effective methods to attach immediately together with your most highly-interested potential clients.
At OptinMonster, we host a weekly stay webinar that exhibits how companies can use our software program to develop their electronic mail record.
Right here’s our webinar touchdown web page the place web site guests can register:
There are a number of methods to strategy these digital occasions:
- You’ll be able to provide webinars on basic subjects inside your area of interest, and embrace a gross sales pitch on your product.
- Your webinars could be solely about your product, specializing in the stay demo facet.
- You’ll be able to let potential clients join one-on-one stay demos
You don’t should reinvent the wheel for each demo occasion. You’ll be able to merely write 1 webinar/demo script and do a weekly stay occasion. In fact, you also needs to be ready to reply any questions from attendees.
Webinars are useful instruments for selling your product, and, if completed nicely, they’ll result in prompt gross sales.
Be sure you try our information on the way to promote something with webinars.
Able to construct your webinar however undecided which software program to make use of? Learn this assessment of 9 of the perfect webinar software program choices for WordPress customers.
7. Begin Running a blog for website positioning
Blogs are a staple of content material advertising. They are often very important for getting your web site seen in search outcomes.
That’s possible the way you’re studying this publish within the first place. Our OptinMonster weblog has tons of of posts like this one. We’ve optimized them to rank on search engines like google and yahoo, and we use our blogs to construct belief and authority with potential clients. And naturally, to immediately promote our software program.
If you wish to study the way to begin a weblog, you’ll have to additionally discover search engine marketing (website positioning) so your posts might be seen. For that, you’ll want our final newbie’s information to website positioning.
Not solely are blogs nice for selling your corporation, however they’re additionally superior for selling a selected services or products. That’s as a result of you possibly can go in-depth into your purchaser persona‘s ache factors and focus on how your product is the right resolution.
8. Create Video Content material
Video is an extremely useful asset to product promotions. Video advertising statistics persistently help this medium’s recognition. And it is smart as a result of movies are partaking in so some ways.
Movies are informative, visually interesting, usually entertaining, and extra digestible than text-based content material. You’ll be able to create movies on your personal YouTube channel or add movies to your current social media channels.
OptinMonster makes use of our YouTube channel to attach with and educate our viewers:
Right here’s an instance of certainly one of our tutorial movies, displaying how straightforward it’s so as to add social media buttons to your OptinMonster marketing campaign:
You’ll be able to create movies immediately associated to your product’s options or movies about extra basic subjects in your area of interest. The secret is to verify your content material is useful, builds belief, and promotes your merchandise.
Need to learn to construct a following on YouTube? Take a look at this useful resource.
Study Extra: The best way to Get Subscribers on YouTube (Attain 1,000 Subscriptions FAST!)
9. Write Visitor Blogs or Be a Visitor on Podcasts
Even in the event you’re doing an awesome job together with your web site and content material, many potential clients nonetheless gained’t discover you. That’s why it’s an awesome concept to type partnerships that make it easier to attain a much bigger viewers.
Visitor running a blog is a wonderful solution to get your message out to new audiences.
Right here’s an instance of a visitor weblog by OptinMonster’s cofounder, Thomas Griffin. This publish exhibits his experience in lead era expertise and will increase model consciousness for our software program.
Normally, the settlement works like this: you’ll write a complete piece of content material that one other web site can publish, and also you get to advertise your product inside that weblog, with a hyperlink to your web site or gross sales web page.
As a aspect notice, visitor posting can also be an effective way to get extra backlinks, which is basically useful on your website positioning efforts.
Study Extra: Visitor Posting 101: The best way to Pitch and Safe Your Subsequent Visitor Weblog Submit
One other efficient technique is being a visitor on business podcasts. Except you could have an awesome status on-line with a large viewers, getting invited to a different platform’s podcast could be tough.
That stated, it’s definitely not unimaginable, and also you’ll by no means succeed in the event you don’t attempt!
Create a robust outreach electronic mail to varied podcast hosts and provide to be a visitor. With corporations underneath strain to create plenty of content material in little or no time, you’re certain to discover a podcast that may like to host you.
10. Run Paid Adverts
On the subject of promoting, typically throwing a bit of cash on the downside could make a big impact. Whenever you’re making an attempt to optimize the way to market a product on-line, paid advertisements are a technique you merely can’t ignore.
On the subject of digital advertising, you’ll possible concentrate on Google Adverts and social media advertisements:
- Google Adverts: These are pay-per-click (PPC) advertisements that seem in search outcomes. Take a look at our publish about growing your click-through charges (CTR) on Google Adverts.
- Social Media Adverts: Whenever you uncover the social platforms that work greatest for your corporation, think about inserting advertisements on them. Learn this publish to learn to optimize your Fb advertisements for probably the most conversions.
Every of those platforms works a bit of in another way, and your strategy ought to change to match. Do some analysis to search out out which platform can be the simplest at making paid advertisements.
Don’t overlook to trace your advert’s success, both. Use Urchin Monitoring Modules (UTMs) to create a monitoring system with laser-sharp accuracy on your product.
And if you wish to take your advertising sport to the subsequent degree, A/B break up check just a few totally different advert campaigns. Profitable promoting on paid platforms is a wholesome mixture of creativity, chilly arduous knowledge, and persistence.
When completed proper, paid advertisements could be the right instrument when studying the way to promote a product.
11. Host a Contest
Probably the greatest methods to advertise a brand new product is by operating a web based contest. Your contest can drive individuals to your web site and make it easier to gather electronic mail addresses on your advertising record.
Which will sound difficult, however with the appropriate giveaway software program, you possibly can run viral contests with out plenty of work.
We suggest utilizing RafflePress.
RafflePress is designed to construct on-line contests that develop your viewers rapidly. On the subject of giveaway plugins, there’s merely no higher different. Take a look at our RafflePress assessment right here.
However right here’s a professional tip: Select your prize correctly. Giving freely a cool prize is an effective way to get site visitors, but it surely might not be the sort of site visitors you’re on the lookout for.
Merchandise like a free trip or a Macbook Air are gadgets that nearly everyone seems to be fascinated about. These prizes convert a complete lot of leads, but when your prizes aren’t associated to your product, these leads are unlikely to turn out to be clients.
Internet hosting a giveaway of your individual product is a surefire solution to get leads who’re extremely fascinated about your model. Nonetheless, if in case you have low brand-awareness, you won’t get plenty of entries. You’ll be able to select to provide away a higher-profile prize, however select a product that’s prone to get entries out of your goal market.
That method, you’re not simply getting plenty of leads. You’re getting plenty of the appropriate sorts of leads.
12. Supply Gross sales, Promotions, or Reductions
Providing a reduction, promotional provide, or flash sale to your viewers is a wonderful instrument for growing conversions.
Right here’s an instance of a seasonal low cost for OptinMonster. We used a floating bar marketing campaign so the provide would proceed to be seen as web site guests scroll the web page.
Countdown timers, just like the one on this floating bar, are good for constructing shortage and a way of urgency. In addition they set off a concern of lacking out (FOMO) in your guests.
Whenever you’re operating a gross sales promotion, you possibly can promote it via your electronic mail advertising, social media posts, and video content material. Restricted-time provides offer you a motive to encourage your followers to behave now.
13. Create an Affiliate Program
Right here’s one other tip for the way to market a product: create an associates program.
Study Extra: The best way to Create an Affiliate Program & Improve Your Gross sales
With an associates program, you permit content material creators and influencers to advertise your merchandise for you. You present them with distinctive affiliate hyperlinks that they’ll share with their followers. When somebody purchases your product via that hyperlink, your affiliate will get a fee.
Primarily, you create a group of “risk-free” ambassadors since you don’t pay something except you make a sale.
By creating an associates program round your new product, you possibly can have dozens of skilled entrepreneurs pitching your product to their viewers.
It doesn’t get way more efficient than that.
To simply create your individual associates program, I like to recommend utilizing AffiliateWP.
AffiliateWP is the perfect affiliate administration plugin for WordPress. You’ll be able to add limitless associates your self or allow them to register themselves. It tracks gross sales via your affiliate hyperlinks and manages payouts.
It takes some work to arrange a sturdy associates program. However as soon as it’s up and operating, your associates will run product promotions for you, and also you’ll win extra gross sales.
14. Begin a Referral Program
One other plan just like an associates program is a referral program. That is good for leveraging the facility of word-of-mouth advertising.
Right here’s an instance of the referral program for the grocery supply service Instacart:
In referral advertising, you provide current clients an incentive to advertise your services or products to their buddies. And people new clients additionally get an incentive for making their first buy.
No matter product you’re making an attempt to advertise, referral packages could be the right solution to improve your conversions.
Why is referral advertising so efficient? As a result of 83% of Individuals say {that a} advice from a buddy or member of the family makes them extra prone to buy a product. Referral packages allow you to leverage the facility of social proof to earn extra gross sales.
Promote Your Product Like a Professional
And that’s it! You now have 14 killer methods for product promotion. Even in the event you use just some of our ideas, you’ll be positioned to succeed in a bigger viewers, improve model consciousness, and make extra gross sales.
Need to study much more about product promotion? Listed here are just a few assets:
And if you wish to flip your web site into your greatest product advertising instrument, OptinMonster is the only option! Our promotional campaigns allow you to generate extra leads and present your greatest provides to the appropriate individuals.
I am author and digital marketer with over 15 years of expertise. As a former advertising director for small nonprofits, I perceive what it is wish to be a one-person advertising division. I am right here that can assist you generate extra leads in much less time.
Disclosure: Our content material is reader-supported. This implies in the event you click on on a few of our hyperlinks, then we could earn a fee. We solely suggest merchandise that we consider will add worth to our readers.
