Influencer advertising in its truest kind has been round for fairly a while. Actually, one of many earliest acknowledged influencer collaborations was within the 1760s, when Wedgewood made a tea set for the spouse of King George III (royalty had been the OG influencers).
Now, influencer advertising is a staple within the advertising combine, and budgets are hovering. Based on Traackr’s 2022 Influencer Advertising Influence Report, 51% of entrepreneurs say that they spend between $50k-$500k per 12 months, and 15% reported they spend $1M+.
With increasing budgets, groups, and expectations, the position of influencer entrepreneurs will be unclear. So, we’re right here to reply the query “what are the highest tasks of an influencer marketer?”
Brief reply: rather a lot
Lengthy reply: hold studying
5 Core Influencer Marketer Duties
As talked about above, the influencer advertising job description has grown considerably.
Listed below are the“hats” you’ll must put on:
- Strategic Mastermind: You’ll be accountable for creating and executing an influencer advertising technique. This consists of laying out the targets, workflows, and metrics whereas additionally aligning with bigger enterprise targets. You’ll must work cross-functionally to amplify content material with different advertising groups together with PR and social — relying on the dimensions of your staff, these cross-functional roles might even be in your job description.
- Undertaking Supervisor: Working every marketing campaign from begin to end requires a excessive stage of group and diligence. You’ll first want to search out, vet, and associate with influencers to supply related influencers. Subsequent, you’ll must deal with all the things that comes after the contract is signed: seeding product, reviewing content material, reporting on outcomes, optimizing for future campaigns, and past. Except you may have an influencer advertising software program, be ready to juggle plenty of spreadsheets!
- Relationship Builder: An enormous side of your position will probably be in nurturing influencer relationships. Constructing and sustaining wholesome relationships with influencers can set you up for long-term success. So, you’ll want to search out methods to actively talk and foster relationships with a purpose to get them on board for future campaigns. Having a pointy reminiscence and a focus to element definitely doesn’t damage right here — influencers love a private contact!
- Knowledge Scientist: From discovering high-performing influencers to reporting on marketing campaign outcomes, you’ll must be data-savvy. Be ready to make use of information to search out related, top-performing influencers, observe efficiency, and make knowledgeable selections about future partnerships and campaigns.
- Social Pattern Spotter: Being “tapped” into the social media tradition goes to make your job an entire lot simpler. Having in-depth information of content material tendencies and platform makes use of will permit you to get the very best content material from any influencer you propose to work with. Sure, it’s vital to grasp what’s trending or “going viral,” nevertheless it’s simply as vital to have your finger on the heart beat of the refined tendencies which might be organically rising you could hop on. Instance: partnering with multi-generational TikTokers!
How will you stand out in influencer advertising?
Constructing on the tasks talked about above, listed below are a number of extra abilities that may set you aside:
- Sustain with influencer advertising tendencies: Because of the fixed change of algorithms and creator content material, staying on high of tendencies will be tough. It is advisable have an everyday analysis course of arrange! Manufacturers will probably be intrigued in the event you can illustrate your strategies for figuring out tendencies — scorching tip, along with social analysis you’ll be able to be taught from earlier campaigns, and even benchmark success towards others.
- Have a way of experimentation: Experimenting with tendencies or new concepts can usually really feel such as you’re capturing in the dead of night. When you establish one thing new and classy, what do you do subsequent? Entrepreneurs who’ve discovered how one can experiment in methods which might be deliberate, data-driven, and replicable have essentially the most potential to unlock the ability of recent platforms, content material varieties, and influencer companions. When you have a go-to construction for testing and proving the success of recent issues, you’ll stand out out of your competitors.
- Solidifying a measurement framework: Remove any guesswork together with your influencer advertising packages through the use of information to make selections. Having standardized metrics makes it doable to grasp the efficiency of influencer advertising efforts, from a micro and macro view. A stable measurement framework can even allow your staff to validate present methods, see how your program is stacking up towards opponents within the trade, and establish key areas for enchancment. Added bonus: you’ll even be higher outfitted to clarify the worth of influencer advertising!
Trying to advance your profession in influencer advertising? Flick thru 100+ open positions on Traackr’s Influencer Advertising Job Board!
